OUR PEOPLE: We deliver positive results and experiences for our partners by first empowering our people. Our industry experts are singularly skilled at what they do and equally adept at bringing their skills together to build solutions stronger than the sum of their parts. Our inclusion and employee-centric focus make for a workplace that provides valuable services and experiences.

THE CROWLEY WAY: Guided by our three values: integrity, sustainability, and drive, we believe in and celebrate the power of collaboration between people with diverse backgrounds and experiences to achieve business and personal goals. We support the development of our people and are committed to growing together, inclusively.

SUMMARY: Crowley's Rotational Development Program is designed for recent college graduates to gain experience in various functions within the Marketing and Communications department. The program lasts 12 months and consists of three rotations each lasting 4 months. Through a combination of training, job shadowing and hands-on experience, you will be responsible for duties within the Marketing and Communications function to include Marketing Research, Digital Marketing, and Corporate Communications.

GENERAL RESPONSIBILITIES:

The selected candidate will be exposed to many different situations during the rotational placement and will be expected to use these learning experiences to successfully perform the job duties listed below. The job duties describe an "end-state" version of the role. In other words, we're not expecting a recent college graduate to come into the role able to do perform all these duties at a high level. We're looking for someone who has demonstrated a strong willingness to learn.

MARKETING RESEARCH:

The marketing research team provides value, solves problems, and ignites change through our ability to translate vast amounts of complex data into timely, clear, and meaningful answers that are influential to stakeholder actions.

The marketing research team serves all business units by connecting them with customer feedback they can use to inform strategic decision-making. You will be exposed to various projects and research questions ranging from exploratory research to understand customer pain points and needs, to concept development, to end user perceptions and preferences and more. The team manages a range of projects at different phases in the process so you will start to build the ability to multi-task during your time on this track. The team is focused on traditional primary research but exploring innovative methodologies to better serve the unique needs of each business unit. Primary research includes interviews, focus groups, and online surveys. You'll have a chance to sit "behind the (virtual) glass" in a focus group, to program a survey and summarize data into a report among other experiences.

Candidates should be collaborative, curious, consultative, and cordial.

DIGITAL MARKETING:

You will assist with the planning and execution of all digital marketing and communications to help the company increase visitor engagement, drive sales, increase customer loyalty and brand awareness.

In addition, you will have the opportunity to assist with the design, building and maintenance of the company's social media channels, search engine marketing and PPC. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Identify trends and insights within digital campaigns to optimize performance and budget spend. Assists with the implementation of the content marketing strategy through topic development, tracking, design and implementation. Plan, execute, and measure A/B multivariate digital promotional campaigns. Collaborate with internal teams to create marketing landing pages and optimize user experience. Analyze and evaluate end-to-end customer and visitor experiences across multiple channels and touch points, map conversion points and optimize user funnels. Collaborate with agencies and other vendor partners. Monitor digital marketing competition and provide ideas to garner more attention and gain competitive advantage. Evaluate emerging technologies, and work with management to provide thought leadership and perspective for adoption where appropriate.

CORPORATE COMMUNICATIONS:

In corporate communications, you will help to create and execute internal and external communications for the company for use in multiple channels and audiences aligned with business strategy and brand. Collaborate on and execute written and visual content for internal and external audiences, particularly community/public relations activities related to corporate social responsibility in traditional media such as email, and digital channels such as social media or web. These activities support internal and external audiences including news media, stakeholders, employees and government officials. Provide direct support for employee and external communication management. Learn how to determine the most effective methods of communication and analyze their effectiveness. Identify opportunities to enhance engagement and interaction with employees, community and business stakeholders, prospective employees, customers and/or the public. Support knowledge and awareness of audiences and communities using data and social listening. Research present and future communication technologies to serve as an advisor on best and most effective practices to support and enhance Crowley's brand(s).

EDUCATION: Bachelor's or Master's degree in Marketing, Communications, Advertising, Journalism or a related field. Must be a recent college/university graduate.

EXPERIENCE: 0 - 2 years of experience in marketing research, online media, digital marketing or corporate agency marketing. Prior internship experience preferred.

TECHNICAL PROFICIENCY: Proficient in Microsoft Office products including Excel, Outlook, PowerPoint and Word. Experience with Tableau, HubSpot, search engine optimization (SEO), SalesForce, Google Adwords, Facebook Ads Manager, Google Analytics, or Qualtrics is a plus.

COMPETENCIES:

• Ability to communicate effectively verbally and in writing.
• Ability to establish and maintain effective working relationships.
• Ability to function effectively individually or as part of a team.
• Ability to prioritize, organize and perform multiple work assignments simultaneously.
• Ability to effectively manage projects that may vary in nature and scope.
• Ability to identify and understand complex problems and review related information to evaluate options and implement solutions.
• Ability to collect, organize, analyze, and disseminate significant amounts of information accurately and with attention to detail.
• Ability to develop, improve and streamline processes to meet established goals and objectives.
• Ability to prepare clear and concise research summaries and other written materials.
• Knowledge of data analysis techniques and methodologies.
• Ability to develop and implement a successful marketing plan/strategy.
• Ability to identify and/or document existing and new trends as well as evaluate and predict their impact on the organization.
• Ability to demonstrate productive collaboration skills.
• Ability to present solid recommendations and take a stance on key digital marketing strategies.
• Knowledge of marketing research methodologies, brand building/identity and marketing tools.

JOB SCOPE: Position impacts multiple business units/segments.

WORKING CONDITIONS: Normal office environment with little exposure to excessive noise, dust, temperature and the like. May require remote work as necessary. Extended use of a computer keyboard, viewing of a computer monitor and the ability to sit for long periods of time.