Director, SEO

Tombras, a 400+ person, full-service, national advertising agency, is seeking a Director of SEO to join the 18X US Search Award-winning search team.

Besides working with national and global brands in a fun work environment, we’re a family-oriented team. If you’re the type who thrives in a fast-paced, ever-changing digital environment with creative problem-solving abilities then this position is for you.

Where you'll be working: Knoxville or Atlanta. Relocation assistance may be offered.

What you'll be doing:

• Architect comprehensive SEO strategies and tactics for national and international brands, including multi-location clients.
• Use enterprise software to monitor, analyze and enhance ratings and reviews for thousands of business locations
• Conduct business listing SEO audits to execute optimizations, improve location consistency, remove location duplicates and identify other off-page SEO opportunities
• Setup, management and reporting capabilities with enterprise SEO software tools (BrightEdge, Conductor, SEMrush, etc.)
• Monitor, analyze and provide insights on website SEO performance on a monthly and weekly basis with direct client interaction and client presentations
• Technical SEO expertise: hreflang, canonical URLs, XML sitemaps, robots.txt, 301 redirects, schema markup, internal/external linking strategies, international CMS website architectures, country/language URLs, title tag optimization, and more
• Work with the VP, SEO to develop new SEO client initiatives and team training
• Work with the VP, SEO to manage tasks, workloads and projects across a large SEO team
• Exhibit confident communication skills to effectively present tactical plans and SEO performance to clients
• Managing time and workload for your account group, including training and mentorship of junior team members
• In addition to strategy, you will be responsible for owning weekly status meetings, project reporting, and ensuring performance is meeting client objectives
• Proactively identify new keyword opportunities, then recommend detailed action to capitalize on them – pushing ideation, execution, and all the way to completion
• Maintain a constant pulse on the organic search engine health across clients at an aggregate level, as well as hyperlocal-level
• Manage link building strategies and techniques by pushing the creative boundaries of relationship building, content outreach and thought leadership across multiple verticals
• Consult and work directly with our internal and external website development partners and firms to implement technical SEO recommendations
• Champion department processes, stay current on SEO industry trends and best practices
• Review and document the impact of significant site changes, algorithm updates, events and other key drivers of organic traffic and organic-driven client KPIs
• Perform SEO competitive SWOT analysis to identify areas of opportunities and threats from competitor activity to algorithm updates
• Work closely with other Tombras departments to develop fully integrated search campaigns

What you bring:

• 8+ years SEO experience, including a minimum of 4+ years leading SEO initiatives for enterprise-level brands
• You should have intimate experience with site crawling tools, enterprise-level SEO software, listings management platforms, and international website architecture best practices
• Deep experience in hyperlocal SEO, including location business listing management across dozens of online directories with enterprise level software (Yext, Reputation.com, Chatmeter, BrightLocal, etc.)
• Exceptional analytical capabilities paired with effective client communication skills
• Proven track record of successful client communication and relationship development
• Proven success at improving organic rankings for international websites
• Skilled In:
• SEO Platforms examples: BrightEdge, Conductor, Searchmetrics, Majestic SEO, etc.)
• SEO point-solution tools (examples: Moz, SEMrush, Ahrefs)
• Site crawlers (examples: Screaming Frog SEO Spider, Deepcrawl)
• Competitive analysis and keyword research tools
• Experience with Listings Management platforms (examples: Yext, Moz Local, Reputation.com, etc.)
• Intimate experience of Google Search Console, Google Analytics, and Bing Webmaster Tools
• CMS such as Adobe Experience Manager, WordPress, Joomla, Drupal, etc.
• Language translation and localization platforms and processes
• Familiarity with HTML, with knowledge of CSS, JavaScript and other coding languages a plus

Why Join Tombras’ Integrated Search team?

We’re a nationally recognized team of elite search engine marketers. Our team has won seven US Search Awards in the past two years, including:

Best PPC Campaign

Most Innovative Search Campaign

Best Use of Search – Retail/Ecommerce

Why you’ll want to work at Tombras:

You’ll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel affect fueling both client and agency growth. You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was named Ad Age's 2024 Independent Agency of the Year and an AdAge A-List Standout Agency in 2022 and 2023.

Tombras Benefits:

Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.

Dog-friendly offices

Unlimited PTO

Generous parental leave for primary and non-primary caregivers. 

Medical (PPO or High Deductible option) for employee + dependents

401(k) Participation + 3% employer match

Employer-paid Dental & Vision 

A company culture of promotions from within and an atmosphere allowing for varied and rapid career development. 

New, Modern building in Downtown Knoxville

Want more reasons to work at Tombras? Check out the latest Tombras News and Our Values.

Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce. 

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.