Account Based Marketing Specialist at Fivetran

| East Bay + 2 more | Remote
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From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.

Job Description Mission

Create, execute, and measure multi-channel ABM campaigns from start to finish, driving qualified accounts and pipeline for our Commercial sales team.

Description

The ABM team at Fivetran strives to bring Sales strategy to life in marketing, with the goal of helping Sales exceed their pipeline and revenue goals. As an industrious account-based marketer, you will plan and execute quarterly ABM campaigns for the North American mid-market, from planning to success measurement, with high Sales alignment and communication. You will handle a portfolio of highly effective and visible multi-channel marketing programs, using each to guide target accounts toward purchase of Fivetran. What will make you successful in this role is a background in ABM, Sales, or Demand Generation. This role is best suited for a strategic thinker who is able to execute quickly with excellence. 

We are looking for someone with:
  • 1-2 years of Sales or Business Development experience
  • 1-2 years in B2B Marketing (ABM preferred, but not necessary) 
  • Experience creating, executing, and tracking Display, Email, Chat, 1:1 Events, and Gifting campaigns 
  • Experience working cross-functionally with Sales, Business Development, Field, Digital, and Demand Generation teams
  • Salesforce and Marketo experience, including reporting
  • Strong attention to detail, project management, and time management skills
  • Experience working in a fast-paced, dynamic environment built around accountability and autonomy
  • Able to structure and process data, drawing insightful conclusions, and respond those conclusions with action
  • Able to respectfully ask “why” to teammates at all levels, ensuring the best possible alignment and shared outcomes
  • Nice to have: DemandbaseOne, Uberflip, and Drift experience 
You are excited to:
  • Drive engagement, conversions, and pipeline for our Commercial accounts
  • Execute quarterly best-in-breed ABM programs in tight collaboration with Sales
  • Utilize Demandbase tools to segment, report on, and market to target accounts
  • Perform account research, finding creative ways to catch the attention of target accounts through marketing
  • In collaboration with digital marketing team, create, launch, and optimize 1:few Display ads
  • In collaboration with field marketing team, support field marketing events as a catalyst for ABM accounts
  • Write, build, and deploy 2-3 personalized and context-based email CTA campaigns per quarter via Marketo or Drift
  • Identify surge accounts weekly and create 1:1 marketing plans to drive engagement and opportunity

Account Based Marketing is constantly evolving, and the playbook is still being written. If you currently do not meet all of these qualifications, but are excited about driving Sales revenue through Marketing, we still want to hear from you. Apply below. 

Perks and Benefits:
  • 100% paid Medical, Dental, Vision and Basic Life Insurance. Benefits begin on your first day!
  • Option of Health Savings Account (HSA) or Flexible Savings Account (FSA)
  • Generous paid time off (PTO) plus paid sick time, holidays, parental leave, and volunteer days off
  • 401k match program
  • Eligible donation match program
  • Monthly cell phone stipend
  • Work-from-home equipment reimbursement for your home office setup!
  • Professional development and training opportunities
  • Company virtual happy hours and fun team building activities
  • Pet Insurance -- and yes, you can bring your well-behaved fur babies to work
  • Commuter benefits to help with transit and parking costs

We’re honored to be valued at over $5.6 billion, but more importantly, we’re proud of our core values of Get Stuck In, Do the Right Thing, and One Team, One Dream. To learn more about Fivetran’s culture and what it’s like to be part of the team, click here and enjoy our video.

To learn more about our candidate privacy policy, you can read our statement here.

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Technology we use

  • Engineering
    • JavaLanguages
    • PythonLanguages
    • SqlLanguages
    • PostgreSQLDatabases

An Insider's view of Fivetran

How would you describe the company’s work-life balance?

"Our work-life balance is less about "balance" and more about flowing seamlessly between the two. Everyone understands that to be our best in the workplace we have to embrace our true selves. That means a bike ride or yoga in the middle of the day is a priority so we can deliver great results for our customers, company, colleagues, and ourselves."

Mike Faber

Sales Leader Enablement Manager

How do you collaborate with other teams in the company?

" I collaborated with other departments on a weekly if not daily basis. Our core value of One Team One Dream ensures that everyone makes decisions that are in the best interest of the organization."

Andrew Sutherland

Business Development Manager

What are some things you learned at the company?

Fivetran is a true rocketship. I didn’t realize what an incredible company I was joining, so I feel lucky to be here every day. Everyone loves Fivetran whether they’re a customer or they’re an employee. We all strive toward a common goal of making Fivetran the best, and we’ve done a pretty amazing job at it.

Rachel Musiker

Account Executive

How has your career grown since starting at the company?

I just celebrated my one year anniversary with Fivetran! The accelerated growth has given me so many chances to learn new things and show off my skills! I’ve already been promoted twice and have more ambitious goals ahead!

Emily Chapman

Recruiting Team Lead

What are Fivetran Perks + Benefits

Fivetran Benefits Overview

100% paid Medical, Dental, Vision and Basic Life Insurance
25 days annual paid vacation, plus 13 paid holidays and generous sick time
401k match program
Pet Insurance -- and yes, you can bring your well-behaved fur babies to work
Commuter pre-tax benefits options to help with transit and parking costs
Professional development and training opportunities
Unlimited coffee, office snacks, and frequent catered lunches
Company happy hours and fun team building activities

Culture
Volunteer in local community
Fivetran encourages every employee to volunteer by giving them 2 days off each year to dedicate to a volunteer opportunity! How cool is that?!
Partners with Nonprofits
Fivetran partners with a number of nonprofits throughout the year via donation matching and other co-sponsored events.
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Diversity manifesto
Diversity Employee Resource Groups
In 2020, our team launched new Employee Resource Groups like: Women's Network, 7ERG (LGBTQIA), and BFN (Black at Fivetran)
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Fivetran host a Wellness Week every yea
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Relocation Assistance
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Customized development tracks

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