Scope/Purpose
The Marketing & Website Manager implements marketing initiatives and manages the website, e-campaigns and publications to ensure brand consistency across communications, and a positive user experience. This position oversees the full annual lifecycle of the Santa Fe Opera’s website, ensuring it is up to date at all times, functional, secure, engaging, and aligned with branding, strategy and standards. The scope of this role spans technical, creative, and strategic responsibilities, with a heavy emphasis on project management, culminating in positive cross-department collaborations.
Exemplary Duties/Responsibilities
Marketing:
• Work closely with the Director of Marketing and departments as necessary for the development of materials, initiatives and website content creation as they relate to the Opera's total brand
• Stragetize with the Director to ensure all messaging is consistent across platforms
• Act as Managing Editor of all new printed materials, including but not limited to the season overview, season ticket brochure, the fall magazine, and the season program book
• Lead email campaigns for departments for various initiatives through the year
• Work effectively with design agencies as warranted on select projects & perform limited graphic design tasks as needed
• Use CRM software (Tessitura): maintain ongoing expertise of Marketing's best practice, including in-depth targeted segmentation in data mining for digital and direct mail use as well as reporting analysis, attend Tessitura Task Force and Network related meetings
• Consult with Director and Digital Marketing Agency on all digital marketing campaigns, including Google Grant, Google Ads, and Social Media Sponsored Posts/Advertising
• Monitor/Maintain departmental email accounts
• Attend external activities and assist and support the Director as requested during the season
Website
• Assist the Director with the implementation of content creation, strategy and/or changes to the website
• Assure the website and all digital communications adhere to the company’s consistent branding, voice and quality standards
• Monitor and report on website and digital marketing effectiveness using available analytic tools
• Identify new content opportunities
• Coordinate website needs and updates with various departments throughout the year
• Collaborate with the IT Department in troubleshooting various ticketing projects, online testing, and website development needs.
• Project manage ongoing tasks and tickets associated with Substrakt (designers of SFO’s digital platform)
• Implements the on-sale of each season as well as the archiving of past seasons
• Maintains the TNEW interface of the website
• Maintains the JotForm account and all associated forms
• Assists with the artist and production website archives
• Maintains the Student Discount Program
• Provides after-hours or weekend work as needed
Education/Experience/Competencies
Education/Experience:
• Bachelor’s degree (preference will be given to those with studies in opera, performing arts, arts administration, or similar education and/or knowledge of opera)
• 2-3 years’ experience with HTML and CRMs such as WordPress and/or Wagtail and marketing or related experience
• Knowledge of Tessitura and TNEW
Competencies:
• Knowledge of the performing arts and current practices in the field
• Ability to manage multiple critical timelines, with deadline orientation effectiveness
• Excellent writing ability including skills in copy writing and editing, proofreading, content and adherence to company style.
• Knowledge of marketing strategies
• Knowledge of writing/editing for the web experience and an understanding of user experience principles.
• Expertise with website functionality
• Ability to troubleshoot issues across all media platforms including the website
• Competency in Photoshop, InDesign, Illustrator
• Knowledge of basic principles of graphic design
• Critical thinking, strategic tactician
• Energetic and positive collaborative spirit and professional style
• Outstanding ability to organize and prioritize work with detailed focus
• Ability to effectively develop and utilize complex data segmentation
This job specification should not be construed to imply that these requirements are the exclusive standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as may be required by their supervisor.
Skills Required
- Bachelor’s degree, preferably in opera, performing arts, arts administration, or a related field
- 2–3 years of experience with HTML, CRMs, website platforms, marketing, or a related field
- Knowledge of Tessitura and TNEW
- Knowledge of performing arts and current industry practices
- Ability to manage multiple critical timelines and meet deadlines
- Excellent copywriting, editing, proofreading, content, and style-guide skills
- Knowledge of marketing strategies
- Web writing and editing experience with understanding of user experience principles
- Expertise with website functionality
- Ability to troubleshoot issues across websites and digital media platforms
- Competency in Photoshop, InDesign, and Illustrator
- Knowledge of basic graphic design principles
- Critical thinking and strategic planning skills
- Strong collaboration and professional communication skills
- Outstanding organization, prioritization, and attention to detail
- Ability to develop and use complex data segmentation
What We Do
Santa Fe Opera (SFO) is an American opera company located in Santa Fe, New Mexico. Since 1957, it has presented a summer festival each year, becoming internationally renowned for introducing new operas and producing standard operatic repertoire. The company is dedicated to a living artform, presenting a varied repertoire of new, rarely performed, and standard works that inspire both performers and audiences.
