Marketing Transformation Senior Manager - Campaign & Enablement

We are:

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

You are:

Serve as the strategic bridge between business objectives and technology implementation for marketing transformation initiatives. This role ensures solutions are driven by strategic priorities rather than technology alone, enabling scalable, future-ready marketing ecosystems.

Key Responsibilities:

• Strategic Alignment & Requirements

  • Participate in stakeholder interviews and strategy sessions; synthesize findings into actionable requirements and playbooks.

  • Develop detailed, example-driven specifications that guide activation of future-ready marketing solutions including data readiness, AI and Agentic AI frameworks

• Delivery Oversight & Communication

  • Act as a “ride along” throughout project delivery, facilitating ongoing communication between business, technology, and experience teams.

  • Advance the negotiation and prioritization of marketing solutions, clearly communicating impacts and timelines to business stakeholders in accessible terms.

• Platform & Architecture Advisory

  • Advise on platform integration, modular architecture, and agentic marketing models, with foundational knowledge of data, AI, and marketing platforms.

  • Ensure marketing technology solutions align with business priorities, enterprise architecture, and scalability requirements.

Basic Qualifications:

• 10+ years of experience in Marketing Transformation focused within Campaign & Enablement. This experience should include:

  • Deep understanding of marketing technology platforms (e.g., agentic AI, Adobe Suite, Salesforce Marketing tools, workflow and content solutions, etc.) and their business applications.

  • Experience in requirements development, business analysis, and strategic consulting.

  • Ability to straddle both business and technical domains, ideally with a “major” in strategy and a “minor” in tech/data (or vice versa).

  • Strong communication and facilitation skills for cross-functional teams.

Preferred Qualifications:

• Prior experience in roles such as business analyst, product manager (with technical depth), or marketing technology strategist.

• Exposure to large-scale transformation projects in industries like retail, financial services, or life sciences.

• Depth in either consumer or B2B marketing approaches

• Marketing Automation Expertise such as hands-on experience with major marketing automation platforms such as Adobe Experience Cloud, Salesforce Marketing Cloud, or Marketo, including integration and optimization.

• Industry-Specific Focus: Ability to tailor marketing technology strategies for B2B, consumer, or industry-specific contexts (Ex: regulated vs. non-regulated industries and the impact in a marketing context).

• Program Migration & Transformation: Proven success leading platform migration initiatives, including data migration, process redesign, and change management for large-scale marketing ecosystems.

• Agile Delivery Leadership: Strong background in Agile methodologies for marketing technology projects, including sprint planning, backlog prioritization, and iterative delivery.

• Complex Program Management: Experience managing multi-workstream programs with cross-functional teams, ensuring alignment between business objectives and technical execution.

• Global Enablement & Offshore Team Management: Ability to activate and manage offshore delivery teams, ensuring seamless collaboration across geographies and time zones.

#LI-NA-FY25

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.
We accept applications on an on-going basis and there is no fixed deadline to apply.

Information on benefits is here.

Role Location                                    Annual Salary Range

California                                           $132,500 to $338,300

Cleveland                                            $122,700 to $270,600

Colorado                                            $132,500 to $292,200

District of Columbia                         $141,100 to $311,200

Illinois                                                 $122,700 to $292,200

Maryland                                           $132,500 to $292,200

Massachusetts                                  $132,500 to $311,200

Minnesota                                         $132,500 to $292,200

New York/New Jersey                    $122,700 to $338,300

Washington                                      $141,100 to $311,200

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

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