Marketing Trainee/Executive

Company Description

Sika is a specialty chemicals company with a leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing, and protecting in the building sector and motor vehicle industry. Sika has subsidiaries in 103 countries around the world and manufactures in over 300 factories. Its 33,500 employees generated annual sales of CHF 11.23 billion in 2023.

Sika Pakistan (Pvt) Limited is a subsidiary of Sika AG - Switzerland and started its operations in 2010 on 100th anniversary of Sika worldwide.

With an aim to become number one construction chemical company in Pakistan, Sika Pakistan opened its head office in Lahore with regional offices in Karachi, Islamabad and Faisalabad. Simultaneously, Sika Pakistan also launched its manufacturing facility in Lahore during the first year of the start of operations in Pakistan to facilitate its customer needs. 

Job Description

Responsibilities:

• Building traditional marketing & digital campaigns to inform, engage, and inspire the target audience to achieve particular objectives

• Driving traffic and producing a priceless customer experience with digital marketing techniques.

• Managing any digital and traditional marketing platform with a number of marketing tools.

• Making sure conversion points are optimized and creating efficient user funnels.

• Incorporating the organization's SEO strategy into all web-based marketing campaigns and teaching others to do the same.

• Working together with the marketing team to design and implement marketing strategies.

• When necessary, collaborating with other creative teams inside or outside the firm to support marketing efforts.

• Ensuring that all internal and external communications for digital and traditional marketing are efficiently distributed.

• Utilizing the data to optimize performance while identifying and reviewing trends and insights from the analysis of digital indicators.

• Measuring metrics like ROI and key performance indicators to report on the effectiveness of digital and other marketing activities and provide useful insights

• Ensuring that the team as a whole abides by all applicable marketing and copyright laws, Sika brand guidelines as well as acknowledged professional standards.

• Customer and Marketing Surveys. 

• Coordinating, overseeing, and carrying out a variety of responsibilities, such as choosing materials, offering more thorough consultations, speaking with architects or contractors, and being there throughout installation.

• Influence Buying decisions

• Dealing with customers demands and expectations via negotiation.

• Provide a range of Information, technical reports, information on regulations, details of tests and certifications, installation guidelines, pricing and availability.

• Invest time in creating and maintaining strong customer connections in addition to creating and chasing new leads.

• Writing and maintaining accurate records and documentation. These might comprise sales and target records, client and project data, quotes, and growth opportunities.

• Attendance at sales and planning meetings, presentations, seminars, site meetings, and industry exhibitions.

• Customer Complaint Handling. 

Knowledge, Skills and Ability:

• Outstanding knowledge of all digital marketing channels and social platforms.

• Excellent understanding of the importance of trending topics, user experience and user habits.

• Proven success with SEO, social media, and email marketing strategies.

• Excellent data and metric analysis abilities.

• Good time management and organizational skills with the ability to delegate and prioritize work across multiple projects.

• Experience collaborating with others on digital marketing campaigns.

• Proven ability to establish targets and manage budgets.

• With the agreement of senior management, the creative creation of marketing-related initiatives such commercials, websites, promotional materials, and digital marketing.

• Modify marketing plans and initiatives as needed in response to data gathered and other feedback.

• Possessing proficiency with a variety of software programs, such as Office 365 (Excel, Word, and PowerPoint), Hootsuite, Google Business Tools, including Analytics, Keyword Builder, Data Studio, Salesforce, Adobe Suite, YouTube, Facebook Ad Manager.

• Usage of Illustrator design software. 

• Coral Draw for packaging and design. 

Qualifications

• BBA/MBA (Marketing) 
• 1 to 2 years of experience in marketing