Marketing Technology Senior Analyst

Posted 9 Days Ago
Be an Early Applicant
Singapore
Junior
Software • Travel • Financial Services
The Role
The Marketing Technology Senior Analyst will manage and optimize digital display campaigns across platforms like Google Display Network and Facebook Ads. Responsibilities include analyzing campaign performance using analytic tools, conducting A/B testing, monitoring key metrics, and collaborating with external marketing vendors to ensure deliverables are met.
Summary Generated by Built In

It's fun to work in a company where people truly BELIEVE in what they're doing!

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Job Description

  • Manage and optimize display campaigns across various platforms (Google Display Network, Youtube, Meta, Tiktok, programmatic networks, etc)

  • Conduct thorough analysis of campaign performance using analytic tools such as Tableau, Google Analytics, and other relevant platforms.

  • Conduct A/B testing and other testing methodologies to continuously improve ad performance and ROI.

  • Monitor and report on key performance metrics, providing actionable insights and recommendations

  • Stay up-to-date with industry trends, emerging technologies, and best practices in display advertising

  • Execute and prioritize all the tasks / activities within the managed campaigns

  • Mature enough to manage external marketing vendors independently, and ensure all the expected deliverables or service are delivered

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Requirements

  • Graduated from reputable university. Bachelor's degree in Marketing, Business, Math, Engineering, or a related field. Advanced degree is a plus.

  • 2+ years of experience in digital marketing with a focus on display advertising

  • Proficiency in digital marketing tools and platforms (Google Ads, Facebook Ads Manager, etc.)

  • Experience with A/B testing and performance optimization techniques

  • Proven track record of managing and optimizing display advertising campaigns

  • Possess exceptional critical thinking and a willingness to dive into the data, to produce immediate value while still keeping an eye on long-term strategy and scalability

  • Excellent analytical skills for data-driven decision making, deriving and disseminating actionable insights resulting from such analysis

  • Good communication skill, self-driven, love challenges, and enthusiasm to pursue excellence

  • Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously

  • Strong attention to detail and organizational skills

  • Proficiency in Excel or similar data processing tool (Tableau, Google Data Studio, etc)

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Top Skills

Excel
The Company
3,089 Employees
On-site Workplace
Year Founded: 2012

What We Do

We don’t innovate for the sake of innovation, we utilize technology to simplify people’s lives so they can enjoy their lives better. That belief is what brought Traveloka to be the leading travel platform in Southeast Asia. Traveloka serves 20+ products that include comprehensive travel services. From transportations to accommodations, discovering nearby attractions, and insurance products to financial services, including the groundbreaking ‘Buy Now Pay Later’.

With 100+ millions downloads in six countries across the SEA region, we aim to keep exploring for better innovations — all to fulfill our users’ travel aspirations so they can enjoy their lives, their way.

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