About us
Happening is the technology engine powering Superbet Group’s global platforms and brands. We are rewriting the rules of sports betting and gaming by building our own end-to-end tech stack, solving deep technical challenges at serious scale, and shaping a culture where engineers thrive. With millions of daily customers, our technology operates on par with Big Tech—and we use data as a strategic asset to innovate, optimize, and deliver best-in-class experiences.
The Martech team focuses on providing technical capabilities and measurement tooling of our partners in the Marketing Department.
Our work is focused on multiple markets; Measuring impact of Campaigns, and giving our partners the tools to make multi-million euro decisions with confidence.
About the role
- Implementation Planning:
- Collaborate with teams to plan and implement changes, ensuring that the business needs are understood and feasible.
- Tagging & Tracking
- Manage and optimize web and app tracking using Google Tag Manager and other TMS tools, as well as Serverside GTM
- Requirements Gathering & Stakeholder Collaboration
- Work with stakeholders to gather requirements for new projects, systems, or processes.
- Ensuring the business’s needs are understood, feasible and achievable.
- Document business requirements, and act as a bridge between technical teams and business users to ensure project success
- Solution Development:
- Develop solutions to address identified problems, including creating prototypes, models, or workflows using MarTech stack
- Collaborate with developers to evaluate/implement new solutions, for example: adding new markets
- MarTech Stack Management
- Support the evaluation, implementation, and integration of MarTech tools (e.g., LPs, CDPs, Reporting,CRM, A/B testing platforms).
- Evaluate the costs and benefits of proposed changes or projects.
- Ensure seamless data flow and interoperability across platforms.
- Evangelise tools internally and help align stakeholders on their usage and ways of working.
- Analytics & Insights
- Develop dashboards and reports to monitor KPIs
- Translate complex data into clear, actionable insights for stakeholders.
- Customer Journey & Attribution
- Help map customer journeys Pre and Post FTD so we can understand how best to serve them
- Compliance & Governance
- Ensure data collection practices comply with privacy regulations (e.g., GDPR, CCPA).
- Maintain documentation and support data governance efforts.
Top Skills
What We Do
Happening is the technology engine powering Superbet Group's global platforms and brands that bring thrill to customers across the world every day.
We are a game-changing tech company rewriting the rules of sports betting and gaming. We are shaking up the status quo by building our own end-to-end tech stack, solving deep and complex challenges for millions of customers and shaping our culture to work uniquely for the tech community.
A true challenger, our technology handles serious scale on par with the Big Techs, and customer obsession runs through every team. Building our own platform gives us freedom to innovate and flip the legacy perceptions and industry stereotypes.
