WHAT YOU'LL DO
- Architect and oversee the integration of marketing technologies, ensuring seamless data flow across paid marketing channels (SEM, Paid Social, Display, Affiliates etc), web & app analytics, CRM and personalization platforms.
Partner with marketing, product, and engineering teams to define and implement scalable solutions that improve audience & value signals, attribution, and campaign performance.
Ensure compliance with data privacy regulations while maximizing the use of first-party data for personalization and performance optimization.
Define best practices, governance frameworks, and training programs to enhance marketing tech & AI adoption across teams.
Help Farfetch in driving towards a single customer view across all touchpoints and parts of the journey
Work with marketing & product teams to optimise our product feeds with rich & accurate data for paid & organic channels
WHO YOU ARE
Deep expertise in marketing technology platforms (e.g., CDPs, customer analytics tools, server-side tagging, customer engagement and automation platforms).
Ideally worked in an e-commerce environment with an understanding of online consumer behavior.
Strong technical background with experience in REST APIs, data architecture, and marketing automation workflows.
Ability to translate complex technical concepts into business-friendly strategies that drive marketing performance.
Demonstrated ability to effectively communicate complex technical concepts and strategies to senior management, resulting in measurable positive impacts on business operations and outcomes.
Experience working cross-functionally with marketing, product, data science, and engineering teams (eg managing RFPs with service providers).
Strong problem-solving and analytical skills, with a data-driven mindset and a passion for innovation.
Extensive hands-on or leadership experience in Search Marketing or Display Marketing is a strong plus.
REWARDS & BENEFITS
- Employee Pension Scheme
- Flexible Benefits Program
- Health Insurance & Critical Illness cover
- Flexible work environment- 3 days a week in the office, 2 days from home
EQUAL OPPORTUNITIES STATEMENT & SCAM DISCLAIMER
- EQUAL OPPORTUNITIES STATEMENT- Farfetch is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law.
- SCAM DISCLAIMER- It has come to our attention that there may be fraudulent activities involving individuals or organizations falsely claiming to represent Farfetch in order to attract candidates to a SCAM. Please be aware that Farfetch does not conduct recruitment processes through messaging apps or any unofficial communication channels, other than our official careers website. Additionally, Farfetch will never ask candidates for any form of payment during the recruitment process.
Skills Required
- Deep expertise in marketing technology platforms (CDPs, customer analytics, server-side tagging, customer engagement/automation)
- Strong technical background with experience in REST APIs, data architecture, and marketing automation workflows
- Experience partnering cross-functionally with marketing, product, data science, and engineering (including managing RFPs with service providers)
- Ability to translate complex technical concepts into business-friendly strategies that drive marketing performance
- Demonstrated ability to communicate complex technical concepts to senior management with measurable business impact
- Strong problem-solving and analytical skills, data-driven mindset
- Experience with web & app analytics, CRM and personalization platforms
- Experience in e-commerce environment and understanding of online consumer behaviour
- Extensive hands-on or leadership experience in Search Marketing or Display Marketing
What We Do
FARFETCH is the leading global platform for the luxury fashion industry. Our mission is to be the global platform for luxury fashion, connecting creators, curators and consumers. Founded in 2007 by José Neves for the love of fashion, and launched in 2008, FARFETCH began as an e-commerce marketplace for luxury boutiques around the world. Today the FARFETCH Marketplace connects customers in over 190 countries and territories with items from more than 50 countries and over 1,300 of the world’s best brands, boutiques and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a single platform. FARFETCH’s additional businesses include Browns and Stadium Goods, which offer luxury products to consumers, and New Guards Group, a platform for the development of global fashion brands. FARFETCH offers its broad range of consumer-facing channels and enterprise level solutions to the luxury industry under its Luxury New Retail initiative. The Luxury New Retail initiative also encompasses FARFETCH Platform Solutions, which services enterprise clients with e-commerce and technology capabilities, and innovations such as Store of the Future, its connected retail solution.
