Marketing Support Specialist

Responsibilities :

The Marketing Support Specialist role provides support to the WW Marketing organization by completing required administrative tasks such as maintaining information files and managing marketing-related requests.

This position will assist in the project management of the translations and localization process for marketing content with a focus on:

• Awareness of language status and future requirements
• Keeping track of the reviewer status and due dates to ensure we are driving the work to completion on time 

1- Translations Project Management

Marketing content can include collateral, training, web content, etc. See below for an overview of the project management process for different types of content:

Web Content (Lexmark.com and PartnerNet)

• Receive translations requests/tasks through Workfront (the Marketing Department Project Management and Ticketing system)
• Examine all requirements to fully understand the request. Understanding the current state and desired future state for the project request will set each project up for success in the beginning

• - Understanding Current State: Review current web pages in AEM and inventory links and other necessary information from the pages (utilizing Excel). Repeat inventory process for similar pages in different languages
• - Understanding Desired Future State: Organize the new text for the webpage to prepare for translation process

• Create ticket(s) for the Lexmark Translation team (LPM) who will then submit the request and files to our translations vendor (TransPerfect). Necessary details on the project need to be included like the specific scope of languages, etc.
• Continuously track the progress of your translation projects to ensure the established workflow deadlines are met.
  • Ensure translations return from TransPerfect in a timely manner and then assign projects to be reviewed by the identified ICRs (In-Country Reviewers) for each language.
  • Work with the ICRs regularly to prioritize project requests in the queue and ensure reviews are done by deadline.
• Once translations are reviewed and finalized by the ICR, work with the Project Manager and the Web Operations team to ensure a successful execution of the translated content to the web pages.

Non-Kiado Files/Assets (for non-PDF assets like PPT, InDesign, etc.):

• Download files (package files) sent by the document owner.
• Create ticket for translation team to request translation/s of the file with the specific scope of languages.
• Continuously track the progress of your translation projects to ensure the established workflow deadlines are met.
  • Ensure translations return from TransPerfect in a timely manner and then assign projects to be reviewed by the identified ICRs (In-Country Reviewers) for each language.
  • Work with the ICRs regularly to prioritize project requests in the queue and ensure reviews are done by deadline.
• Update the document owner once final reviewed translated files/assets are delivered and attach files.
• Upload files in web author - files will be available in landing pages, elevate and collateral map.

Kiado Assets (for PDF assets):

• Create the request thru Kiado for the languages requested by the document owner.
• Do follow ups with the translation team if there are delayed deliverables.
• Inform ICRs of pending assets for review in Kiado.
• Check files for any text truncations and layout issues.
• Create ticket for Marcom for Kiado reworks or fixes of the assets.
• Publish the master files to web author so that all approved files will be made available in landing pages, elevate and collateral map

2- Manage Translation PowerBi Dashboard

Update and maintain the dashboard that reports on Translations spend and ICR Activity

• Gather data from sources and enter in Excel to display on the established PowerBi Dashboard
• Follows up with key stakeholders to ensure data/information has been entered in the dashboard
• Edit dashboard and customizes Power BI reports upon request

3- General Marketing Support Activities

Provide administrative support for marketing related activities as needed

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