The Role
Summer MBA marketing intern responsible for solving strategic brand and business challenges, conducting consumer, market, competitor, and segmentation analyses, and developing actionable recommendations. The role includes cross-functional collaboration with marketing, innovation, insights, category management, R&D, and supply chain teams. The intern will create PowerPoint presentations and Excel financial models, own a project from kickoff through executive presentation, and gain exposure to bakeries, sales routes, retailers, and senior leadership.
Summary Generated by Built In
Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
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Position Summary:
Bimbo Bakeries US is seeking summer intern candidates passionate about brands and learning more about marketing within CPG (Consumer Packaged Goods). This person should demonstrate a passion for business, a willingness to build recommendations to support key brand growth, and an eagerness to learn and grow while uncovering consumer insights and key analytics. This person will join a dynamic and energetic marketing team developing strategies to drive sales and market share on one of our critical businesses. Key brands in the BBU portfolio include Thomas’, Sara Lee, Entenmann’s, Oroweat, Ball Park and Little Bites.
MBA Summer Associate in Marketing will solve a well-defined strategic business problem or opportunity within new industry categories, existing product and brand portfolio, or related to a new product launch to grow our brands. Summer Associates will also have exposure to company operations, including visits to bakeries, sales/delivery route rides and retailer market tours. The internship will also allow associates to interact with senior executives throughout the company, including presenting project analysis and recommendations to C-level executives.
Key Responsibilities:
The program will provide the following opportunities:
Project ownership: Complete assigned project from kick-off to recommendation development and presentation to Senior Leadership
Data analysis / Data-driven decision making: Conduct various analyses (e.g., consumer segmentation, market sizing, competitor analysis) to identify key insights and opportunities for BBU using internal and external databases and tools
Cross-Functional Collaboration: Navigate the organization and work with other functions within BBU, such as marketing, innovation, consumer insights, category management, R&D and supply chain to ensure alignment of strategic recommendations
Actionable Results: Produce actionable and relevant insights, recommendations and project results, integral to the business in the form of PowerPoint Presentations and Excel Financial Models
Key Behavioral Competencies:
Consumer Centricity: Curiosity for learning about the needs and wants of our consumers and addressing those gaps through marketing or innovation
Problem Solving Ability Comfortable working on broad assignments, breaking down “big picture” questions and problems into smaller components along the way
Comfort with Ambiguity Demonstrates adaptability and resilience when faced with unclear or shifting objectives, or incomplete data
Analytical Skills Ability to generate clear insights from analysis and translate those into actionable plans, comfortable with use of spreadsheets and databases
Leadership Skills Managing cross-functional projects, working with cross-functional partners towards a common goal/result, influencing others to take action/make decisions
Communication Skills Ability to present project work to various audiences in oral and written form
Results Oriented Ability to turn insights into executable plans and actionable results. Ability to manage multiple workstreams/project, adjust priorities, and meet deadlines
Leadership Competencies:
Use a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.
Build partnerships and work collaboratively with others to meet shared objectives.
Take on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
Understands the business and organizational environment and shows interest in adapting to their culture and ways of working.
Education and Work History:
First year MBA student
Must be available for 12-week, full-time position from late-May to mid-August
3+ years' work experience
Experience in the following areas is preferred: marketing, management consulting, finance, operations, supply chain, commercial or growth strategy, market research, project management
Experience with consumer-packaged goods and/or large retailers preferred
The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodation may be requested to enable individuals with disabilities to perform the essential functions.
Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Skills Required
- First-year MBA student
- Available for a 12-week, full-time position from late May to mid-August
- At least 3 years of work experience
- Experience in marketing, management consulting, finance, operations, supply chain, commercial or growth strategy, market research, or project management
- Experience with consumer-packaged goods and/or large retailers
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The Company
What We Do
Grupo Bimbo is the world's largest baking company, founded in Mexico City in 1945. It manufactures, distributes, and sells fresh and frozen breads, buns, cookies, snack cakes, tortillas, salted snacks, and confectionery goods under more than 150 brands across the Americas, Europe, and Asia. Its mission is to nourish a better world by providing nutritious, high-quality baked products to millions of households.
