Product Marketing Strategy & Operations Lead

Reposted 21 Days Ago
Be an Early Applicant
Hiring Remotely in Brazil
Remote
Mid level
Artificial Intelligence • Cloud • Software • Cybersecurity
The Role
Develop tools and workflows to improve conversion, partner with various teams for alignment, conduct market analysis, and manage digital campaigns to increase ARR.
Summary Generated by Built In
Our Company

Tenchi is a Cyber Security company building innovative technology focused on Third-Party Cyber Risk Management for businesses. Founded by serial entrepreneurs and supported by solid institutional investors, trusted by leading organizations in financial services, healthcare, telecommunications, and insurance. 

Tenchi was created to tackle a real challenge: companies often face security risks because their third-parties don’t maintain the same level of cyber protection. This gap leaves even the largest organizations potentially vulnerable to incidents they can’t directly control. That’s exactly where we step in.

Our TPCRM SaaS solution, Zanshin, is the only global TPCRM solution that offers both inside-out and outside-in visibility - combining external attack surface monitoring with automated, continuous, and non-intrusive assessments of cloud infrastructure (IaaS, PaaS, SaaS) and security controls.

Our People and Culture

At Tenchi, we build innovative technology to help companies secure their ecosystems with transparency and peace of mind. We are ambitious and purpose-driven. Our culture is rooted in intentionality, transparency, and action. We move fast, communicate openly, and invest in people who want to make an impact.

As a 100% remote company with team members across Brazil, the US, Canada, Argentina, and Spain, we embrace flexibility while solving meaningful challenges together.

🎥 Want to know more about our DNA? Watch the video.https://www.youtube.com/watch?v=HK8J07hWv30&feature=youtu.be

The Opportunity

Lead product marketing and demand generation for Zanshin, combining strategy and execution across campaigns, content, events, and performance analysis. You will play a key role in positioning Zanshin as a global authority in TPCRM, driving growth in the enterprise market driving enterprise growth, generating high-quality leads, and strengthening our brand presence worldwide.

What you’ll do?
  • Develop tools, materials, videos, demos, and workflows that improve conversion and support ARR growth.
  • Partner with Sales, Product, Customer Success, and Executive Leadership to ensure alignment and impact.
  • Build dashboards and reports on ROI, lead conversion, CAC, channel engagement, and other KPIs.
  • Translate campaign, event, and market data into prioritized strategic decisions.
  • Manage integrated initiatives connecting awareness, events, content, and sales.
  • Conduct market intelligence: analyze competitors, trends, and customer behavior.
  • Support Sales and Customer Success with enablement materials.
  • Define and continuously refine Go-to-Market strategy: messaging, positioning, datasheets, sales decks, battlecards, and digital assets.
  • Align Product and Sales with market needs, messaging, and pipeline.
  • Plan and execute digital campaigns and ABM (Account-Based Marketing) initiatives to generate qualified leads.
  • Create and manage content (blog posts, whitepapers, videos, demos, podcasts) focused on product, TPCRM trends, and use cases.
  • Plan and execute participation in key events (owned and third-party), ensuring brand impact and lead generation.
  • Track pipeline metrics, campaign ROI, conversion funnel, and ARR impact, generating reports to support decision-making.

RequirementsWhat we’re looking for?
  • Education: Business Administration, Economics, Engineering, Marketing, or related fields.
  • Experience in B2B / SaaS / Enterprise companies.
  • Tools: CRM, Google Analytics, BI tools (e.g., Looker).
  • Experience in product marketing, demand generation, and digital campaigns.
  • Experience with goal-setting frameworks: OKRs, KPIs, Growth Metrics.
  • Familiarity with Revenue Marketing, ABM, and Go-to-Market practices.
  • Advanced English (Spanish a plus).
  • Nice to have: Experience in the Cybersecurity industry.

Top Skills

Bi Tools
CRM
Google Analytics
Looker
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The Company
HQ: Barueri, São Paulo
55 Employees
Year Founded: 2019

What We Do

Tenchi Security is a cybersecurity company focused on Third-Party Cyber Risk Management (TPCRM). Our mission is to systematically reduce third and Nth-party cyber and compliance risks, addressing information asymmetry through a cooperative, scalable, and data-driven approach.

Our TPCRM SaaS solution, Zanshin, transforms how organizations assess and manage the cybersecurity posture of their vendors. It is the only global TPCRM solution that offers both inside-out and outside-in visibility - combining external attack surface monitoring with automated, continuous, and non-intrusive assessments of cloud infrastructure (IaaS, PaaS, SaaS) and security controls.

Tenchi Security is proud to be listed in Gartner's® Vendor Identification Tool for Third-Party Risk Management Solutions*!











*Gartner and Peer Insights™ are trademarks of Gartner, Inc. and/or its affiliates. All rights reserved. Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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