About Commercial Banking
Commercial Banking serves clients ranging from emerging startups and midsize businesses to large corporations, government entities, not-for-profit organizations, and commercial real estate investors. We provide specialized industry expertise and tailored financial solutions—including credit and financing, treasury and payment services, international banking, and more—to help clients succeed at every stage of growth.
About the Position
The Marketing Strategy Manager drives adoption, growth, and retention of priority product solutions within a defined customer segment, bridging Product, Marketing, Sales, Readiness, and Customer Insights to deliver segment-specific value and achieve business outcomes. This role collaborates across Commercial Banking marketing strategy, Payments product marketing and other partners to deliver integrated programs, campaigns and content tailored to the needs of our diverse client and prospect audience.
Responsibilities:
- Develop and implement marketing strategies aligned with business goals and market opportunities, including new product launches, value propositions, and go-to-market plans.
- Identify priority product solutions and fit for the segment.
- Collaborate across teams to harmonize priorities and drive joint marketing and campaign integration.
- Define how solutions are positioned for distinct client segments within Commercial Banking:
- Map segment-specific buyer journeys with category entry points.
- Develop segment-specific positioning and messaging frameworks.
- Align solution value propositions to segment needs.
- Own strategy for go-to-market (GTM) launches and adoption within the segment.
- Create user journey and manage content development for each stage.
- Ensure consistent execution and communications across Sales, Product, Marketing, and Readiness.
- Lead cross-functional GTM plans, including campaign kick-off and debrief meetings to align necessary resources, establish project plans, and deliver after-action reporting.
- Build segment-specific materials to drive demand and adoption of priority solutions.
- Co-lead annual strategic planning with segment Marketing Strategy leads, and manage the planning and execution of multi-channel campaigns to drive segment growth and solution adoption.
- Deliver measurable outcomes against business and marketing goals.
Qualifications:
- 8+ years of experience in product marketing, marketing strategy, or related roles.
- Experience in financial services preferred, but not required.
- Proven success developing and executing product marketing strategies for complex, multi-channel products.
- Effective project management and organizational skills.
- Strong analytical skills, with expertise in market research, data analysis, and performance measurement.
- Excellent written and verbal communication skills, with experience presenting to executive leadership.
- Demonstrated ability to influence and collaborate across functions and levels within matrixed, global organizations.
- Proficiency with Microsoft Office platform, especially collaboration tools (e.g., Teams, Outlook) and presentation design and development (e.g., PowerPoint) preferred.
- Experience with marketing and reporting tools such as Salesforce and Workfront is a plus, but not required.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans
Skills Required
- 8+ years of experience in product marketing, marketing strategy, or related roles
- Proven success developing and executing product marketing strategies for complex, multi-channel products
- Effective project management and organizational skills
- Strong analytical skills, expertise in market research, data analysis, and performance measurement
- Excellent written and verbal communication skills, experience presenting to executive leadership
- Demonstrated ability to influence and collaborate across functions and levels within matrixed, global organizations
- Experience in financial services
- Proficiency with Microsoft Office platform, especially collaboration tools (Teams, Outlook) and presentation design (PowerPoint)
- Experience with marketing and reporting tools such as Salesforce and Workfront
JPMorganChase Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about JPMorganChase and has not been reviewed or approved by JPMorganChase.
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Healthcare Strength — Medical, dental, vision, and mental health coverage are comprehensive, with on-site clinics, preventive care, and specialized supports such as maternity nurse guidance and fertility treatments. Wellness activities can help offset copays and out-of-pocket costs, reinforcing the perceived strength of health benefits.
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Retirement Support — A 401(k) with dollar-for-dollar matching and additional automatic pay credits reflect strong employer-backed retirement savings. An employee stock purchase plan and related financial programs further bolster long-term financial support.
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Leave & Time Off Breadth — Paid time off, sick time, holidays, and generous parental leave are provided alongside family medical leave and adoption/fertility assistance. Additional programs like caregiver support and volunteer time off expand the breadth of time-away options.
JPMorganChase Insights
What We Do
JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $3.7 trillion and operations worldwide. The firm is a leader in investment banking, financial services for consumers and small businesses, commercial banking, financial transaction processing, and asset management. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world’s most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands. Technology fuels every aspect of our company and is at the heart of everything we do. With over 50,000 technologists globally and an annual tech spend of $12 billion, we are dedicated to improving the design, analytics, development, coding, testing and application programming that goes into creating high quality software and new products. Learn more about technology at our firm, explore resources from our Distinguished Engineers, AI & ML researchers, and other experts; access the latest episode of our TechTrends podcast, and more at www.jpmorgan.com/technology. Information about JPMorgan Chase & Co. is available at www.jpmorganchase.com. ©2023 JPMorgan Chase & Co. All rights reserved. JPMorgan Chase is an Equal Opportunity Employer, including Disability/Veterans.
Why Work With Us
Our technologists work on a diverse range of solutions that include strategic technology initiatives, big data, mobile, electronic payments, machine learning, cybersecurity, enterprise cloud development, and other state-of-the-art technologies.
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