Market Strategy Lead - Vice President
Product marketing lead for Merchant Services in Canada, responsible for translating market insights into segmentation, positioning, and go-to-market strategies across partner and direct channels. Own customer-facing messaging across digital properties and sales/marketing enablement, adapting materials to regional regulatory needs, payment methods, and schemes. Partner cross-functionally with Product, Sales, Commercialization, Operations, Digital Growth, and Marketing, and align with Legal, Compliance, and Risk on claims, disclosures, and approvals.
Job Responsibilities
Market insights & segmentation
- You will analyze market trends, customer needs, and competitive dynamics to inform product strategy and identify growth opportunities.
- You will partner with the Insights team (surveys, interviews, advisory councils) to quantify needs by segment and synthesize findings into personas, JTBD, and segmentation frameworks.
Positioning, messaging & enablement
- You will craft value propositions and messaging tailored to target segments and business industries, including merchants, partners, and internal stakeholders.
- You will create sales and marketing toolkits and materials that equip teams to promote Merchant Services solutions and product offerings, adapting content for regional regulatory needs, payment methods, and schemes.
- You will own the customer-facing narrative across website product pages and partner landing pages, partnering with the Digital Growth team on SEO alignment and conversion-focused CTAs.
Go-to-market & competitive strategy
- You will develop go-to-market strategies for new and existing payment solutions for partner and direct channels, ensuring strong market fit and differentiated positioning.
- You will lead competitive win/loss analysis and translate insights into differentiated messaging, objection handling, and product recommendations.
Cross-functional governance & execution
- You will partner with Product, Legal, Compliance, and Risk to ensure claims, disclosures, and approvals meet applicable payments regulations and standards, and collaborate with Marketing and Lifecycle/Customer Marketing to support integrated campaigns and adoption programs.
Required Qualifications, Capabilities and Skills.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 8+ years of product marketing, go-to-market, or related experience, ideally in B2B technology, SaaS, or financial services, including launching and scaling products through partner and direct channels.
- Proven ability to develop clear, differentiated value propositions and benefits-driven messaging supported by a strong narrative and enablement portfolio.
- Experience defining segmentation, personas, and buying journeys to enable precise audience targeting for marketing strategies.
- Strong analytical and strategic thinking skills, including translating insights into actionable messaging and product recommendations.
- Exceptional written and verbal communication, storytelling, and stakeholder management skills across diverse audiences.
- Ability to manage multiple initiatives under tight deadlines and own execution details end-to-end.
- Ability to thrive in a fast-paced, matrixed environment and lead through influence; knowledgeable in regional compliance requirements and comfortable partnering with Legal, Compliance, and Risk.
Preferred Qualifications, Capabilities and Skills.
- MBA or advanced degree.
- Experience in the payments industry.
- Demonstrated passion for technology-driven innovation and customer-centric marketing.
JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Skills Required
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 8+ years of product marketing, go-to-market, or related experience
- Experience launching and scaling products through partner and direct channels
- Experience developing differentiated value propositions and benefits-driven messaging
- Experience defining segmentation, personas, and buying journeys
- Track record of launching and scaling products in competitive markets
- Exceptional communication, storytelling, and stakeholder management skills
- Strong analytical and strategic thinking abilities
- Ability to manage multiple initiatives under pressure and tight deadlines
- Excellent written and verbal communication skills
- Ability to build strong cross-functional partnerships and lead through influence
- Knowledge of regional compliance requirements
- MBA or advanced degree
- Experience in B2B technology, SaaS, or financial services
- Experience in the payments industry
JPMorganChase Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about JPMorganChase and has not been reviewed or approved by JPMorganChase.
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Healthcare Strength — Medical, dental, vision, and mental-health coverage are broad, with wellness incentives, on-site or virtual care, and an EAP offering coaching and counseling. Plan materials emphasize accessible options, including multiple medical choices and tools to manage costs.
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Parental & Family Support — Paid parental leave extends up to 16 weeks for all parents, supplemented by paid Critical Caregiver Leave. Family resources include backup childcare via Bright Horizons, lactation support and milk-shipping, family-building assistance, and even a free five-month SNOO rental for newborns.
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Retirement Support — Retirement programs include a 401(k) with an annual company match and automatic pay credits for most employees, with a legacy pension available to earlier hires. An Employee Stock Purchase Plan at a 5% discount further supports long-term savings.
JPMorganChase Insights
What We Do
JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $3.7 trillion and operations worldwide. The firm is a leader in investment banking, financial services for consumers and small businesses, commercial banking, financial transaction processing, and asset management. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world’s most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands. Technology fuels every aspect of our company and is at the heart of everything we do. With over 50,000 technologists globally and an annual tech spend of $12 billion, we are dedicated to improving the design, analytics, development, coding, testing and application programming that goes into creating high quality software and new products. Learn more about technology at our firm, explore resources from our Distinguished Engineers, AI & ML researchers, and other experts; access the latest episode of our TechTrends podcast, and more at www.jpmorgan.com/technology. Information about JPMorgan Chase & Co. is available at www.jpmorganchase.com. ©2023 JPMorgan Chase & Co. All rights reserved. JPMorgan Chase is an Equal Opportunity Employer, including Disability/Veterans.
Why Work With Us
Our technologists work on a diverse range of solutions that include strategic technology initiatives, big data, mobile, electronic payments, machine learning, cybersecurity, enterprise cloud development, and other state-of-the-art technologies.
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