Marketing Strategy Lead - Vice President

Job Description
Join our team as the SMB Credit Card Marketing Strategy Lead, where you'll drive creative and advertising strategies for small business credit cards, enhancing brand positioning and optimizing customer acquisition.
As the SMB Credit Card Marketing Strategy Lead within the Marketing Strategy team, you will lead the development and execution of acquisition creative strategies for our SMB credit card products, while also formulating brand and advertising strategies for our travel cards. You will focus on creative strategy and innovation, designing and implementing compelling strategies across various marketing channels to achieve the best segment-based results. By collaborating with brand, data, and analytics teams, you will leverage insights to enhance and perfect messaging tailored for small business owners.
Job Responsibilities

• Partner with product owners to develop brand, marketing, and acquisition creative for travel card GTM campaigns.
• Oversee paid social content platform to amplify SMB cardmember stories and card RTBs.
• Collaborate with acquisition channel leads to develop creative and test & learn strategies that drive applications.
• Partner with brand and paid media teams to develop omni-channel campaigns for travel cards.
• Manage measurement framework, test & learn, and optimization strategies for campaigns.
• Serve as liaison between product teams and marketing centers of excellence to ensure creative outputs reflect product RTBs.

Required Qualifications, Capabilities, and Skills

• Bachelor's degree required.
• 7+ years of marketing experience, with creative agency, and marketing strategy
• Innovative marketer with leadership, strong communication, interpersonal, and creative problem-solving skills.
• Experience with developing 360 marketing campaigns focused on measurable results and new account growth.
• Management experience.

Preferred Qualifications, Capabilities, and Skills

• Results-oriented self-starter, effective at managing multiple initiatives and balancing tactical deliverables with strategic thinking.
• Comfortable working with complex campaign results to develop insights.
• Strong relationship management skills, collaborating with cross-functional teams and external agencies.
• Ability to problem solve and think outside the box.
• Experience leading a team.
• Acquisitions marketing experience
• Confidence in dealing with data and drawing meaningful insights.
• Ability to develop and bring new concepts to market to drive brand health metrics and customer acquisitions.

About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
We offer a broad array of credit cards to meet the needs of individuals and small businesses, including Chase-branded and co-branded cards in partnership with well-known companies and organizations. Merchant Services is a leading provider of payment, fraud and data security for companies, capable of authorizing transactions across global currencies.