Marketing Strategy Lead- Home Lending

Job Description
In this pivotal role, you will architect and execute transformative marketing strategies that resonate with future homebuyers. You will leverage advanced data analytics, consumer insights, and competitive intelligence to deeply understand the unique needs, behaviors, and aspirations of these customers. Your work will empower them with the knowledge, confidence, and resources to navigate the homebuying journey-from initial research, affordability, and saving, to finding a home and making it a reality.
As a Marketing Strategy Lead within Home Lending, you will harness the power of social media and digital platforms to reach and engage the starter and next-gen audience where they live, learn, and connect. You'll aid in the development of compelling, educational content and value propositions for social channels, as well as emerging platforms, ensuring our messaging is authentic, accessible, and actionable. You'll identify and collaborate with influential voices-content creators, financial educators, and lifestyle influencers-who inspire trust and drive engagement for this segment.
Job Responsibilities:

• Design and execute comprehensive marketing strategies tailored to starter and next-gen customers, aligning with Chase Home Lending's vision and brand voice.
• Harness competitive intelligence, market trends, and consumer analytics to inform and evolve your strategy.
• Create and enhance educational content that demystifies the homebuying process.
• Partner with cross-functional teams to deliver seamless, end-to-end customer experiences and ensure alignment with business objectives.
• Set the strategic agenda for the segment, identifying key value propositions, influencers, and optimal content delivery channels.
• Translate insights into actionable plans that drive growth, engagement, and customer satisfaction.

Required Qualifications, Capabilities, and Skills:

• 5+ years of experience in marketing strategy, transformation, and leadership within dynamic environments.
• Exceptional analytical skills, with a talent for structuring complex problems and creating actionable solutions.
• Ability to rapidly understand new business models, products, and customer needs, with a keen awareness of market dynamics and competitive landscapes.
• Self-starter with a track record of setting ambitious goals, taking initiative, and delivering outstanding results.
• Outstanding written and verbal communication skills, with the ability to engage and inspire senior leadership and cross-functional teams.

About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
For many, owning a home is the ultimate dream and we're here to help customers make responsible choices throughout the home buying process through our online tools and advice. Whether purchasing a first home or vacation home, refinancing an existing loan or tapping into a home equity line of credit, we offer comprehensive services to help homeowners at every stage of their journey.