We're a Salesforce consulting firm undergoing a strategic transformation from traditional consultancy to AI native strategic partner. We deliver enterprise grade Salesforce solutions in weeks instead of months, using AI to accelerate development while focusing on business outcomes rather than billable hours.
Role OverviewWe're seeking a part-time Marketing Strategy Guide to architect and execute this positioning transformation. You'll lead a complete website overhaul, develop new marketing strategies, manage campaigns, and work with our development team to align all touch points with our new AI-native positioning.
Key ResponsibilitiesWebsite Transformation:
- Lead complete website redesign strategy from positioning to user experience
- Collaborate with WordPress/Elementor developer on full site rebuild
- Create new site architecture, navigation, and conversion funnels
- Develop landing page strategy for different buyer personas and campaign needs
- Ensure website reflects AI-native positioning throughout all touchpoints
Strategic Planning:
- Develop comprehensive marketing strategy for AI-native positioning
- Create buyer personas for C-level decision makers in digital transformation
- Design customer journey mapping and conversion optimization
- Provide competitive positioning and messaging framework
Content Strategy:
- Guide content creation across all marketing channels
- Ensure messaging resonates with enterprise buyers
- Develop thought leadership positioning and content themes
- Create content testing and optimization frameworks
- 3+ years B2B marketing for professional services, consulting, or SaaS
- Proven experience leading website redesigns and repositioning projects
- Experience with marketing transformations or complete brand overhauls
- Track record of successful B2B campaign optimization
- Previous work with consulting firms or technical services companies
- Experience marketing to C-level executives and enterprise buyers
- Knowledge of Salesforce ecosystem or business transformation
- Success with value-based positioning vs. commodity service marketing
- Portfolio showing before/after website transformations
- Understanding of WordPress/Elementor workflow and capabilities
- Part-time: 10-15 hours/week
- Remote-first with weekly strategy sessions
- Collaborative approach with internal team and developer
- Results-driven with clear KPIs and success metrics
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What We Do
Cumulus Vision provides custom Salesforce implementation, development, and on-going support services. Cumulus Vision is comprised of a small group of senior consultants, developers, and business analysts who are passionate about Salesforce and the impact it can have on an organization. We are committed to our customers long term success and aim to become a strategic partner to help you reach your business goals.
Members of our team have successfully completed Salesforce projects in a variety of environments including startups, fortune 1000 corporations, non-profit organizations, and higher education institutions.
