Marketing Strategy Coordinator

Posted 2 Days Ago
Be an Early Applicant
Baton Rouge, LA, USA
In-Office
51K-59K Annually
Entry level
Agency • Marketing Tech • Professional Services • Sales
The Role
Develop and execute strategic marketing plans, conduct market research, collaborate across creative, technical, and sales teams, monitor KPIs, prepare analytical reports, optimize campaigns, and manage marketing budgets, timelines, and deliverables to maximize ROI.
Summary Generated by Built In
Company Description

At IGL4US (Innovation Growth Line for Us), we are dedicated to transforming the way businesses innovate, grow, and connect with technology.
We specialize in creating intelligent software solutions designed to simplify recruitment, optimize business processes, and empower organizations to reach their full potential.

Our approach blends innovation, strategy, and technology to deliver systems that drive measurable impact. Whether through job platform integrations, automation tools, or AI-driven systems, we help companies bridge the gap between ideas and execution.

 

We believe innovation should be meaningful — built for us, for collaboration, and for the future of work

Job Description

We are seeking a Marketing Strategy Coordinator to oversee, design, and execute cohesive marketing initiatives for our target markets. In this role, you will bridge data analytics with strategic outreach, ensuring that every effort aligns with key business objectives and audience engagement strategies.

Key Responsibilities

  • Develop and execute end-to-end strategic marketing plans aligned with core business goals.

  • Conduct comprehensive market research to identify emerging trends, customer behavior, and growth opportunities.

  • Collaborate with creative, technical, and sales teams to drive unified campaign executions.

  • Monitor key performance indicators (KPIs), deliver structured analytical reports, and optimize active strategies.

  • Manage campaign budgets, timelines, and deliverables to ensure maximum ROI and operational efficiency.

 

Qualifications

  • Strong proficiency in strategic planning, market analysis, and brand positioning.

  • Excellent data interpretation and reporting capabilities.

  • Exceptional written and verbal communication skills.

  • Proven project management ability with strong multi-tasking skills.

  • Capacity to work independently while driving collaborative cross-departmental success.

 

Additional Information

  • Competitive Compensation: $51,000 - $59,000 annually.

  • Professional Growth: Direct pathways for career advancement and professional development.

  • Dynamic Work Environment: A structured, high-performing corporate culture focused on results.

  • Comprehensive Benefits Package: Competitive health coverage options and paid time off.

Skills Required

  • Strong proficiency in strategic planning
  • Strong proficiency in market analysis
  • Strong proficiency in brand positioning
  • Excellent data interpretation and reporting capabilities
  • Exceptional written and verbal communication skills
  • Proven project management ability
  • Strong multitasking skills
  • Ability to work independently and drive collaborative cross-departmental success
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The Company
Year Founded: 2019

What We Do

At Alphabe Insight, we are dedicated to developing the next generation of business leaders.

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