Los Angeles Academy of Figurative Art (LAAFA) isn’t just another job - it’s a career. We were selected as one of the Top 10 Art Schools in the World by a well-respected art publication. We know that our ongoing success is directly attributable to our exceptional team that thrives in a performance driven and creative environment. We believe in rewarding outstanding work, developing employees’ careers and building long-term relationships with our students, employees and professionals in the fine art and entertainment art industry.
Job DescriptionIn this role you will:
- Create and distribute collateral, and content (copy & video) through marketing channels; including social media, advertising, website, email marketing, and other digital media including print
Manage social and video media accounts - Create, organize, update, and share marketing assets
- Write and edit copy or video for marketing channels
- Create all types of content for, and make updates to, our websites
- Create, monitor, and optimize marketing campaigns
- Create automated marketing email campaigns
- Report on marketing and revenue activities and effectiveness through analytics, campaigns, evaluating response rates and ROI and make recommendations on maximizing revenue
- Identify and execute ways to connect with the media, art community, and key influencers domestic and international to raise awareness of our programs
- Implement communications and marketing channels to targeted audiences
- Develop, attend and implement a marketing strategy for classes, workshops, events, exhibits, fairs and community functions
- Collaborate with the President and VP on the continued strategic development of different programs
- May be required to travel
Qualifications
Your experience includes:
- Two current years of marketing experience, preferably in arts
- Ability to excel independently, meet deadlines, and efficiently manage time
- Acute attention to detail
- Very comfortable learning new software and data base systems
- Proficiency with MailChimp, WordPress, Google Analytics, Facebook Analytics
- Expert level with Instagram, Twitter, Facebook and LinkedIn
- Accomplished in creating flyers, postcards and banners using Adobe Creative Suite
- Proficient with Microsoft Office Suite
- Exceptional written, verbal, and communication skills
- Creative thinking, ability to prioritize tasks, and budget efficiently
- Ability to excel in a fast-paced environment and work well under pressure, with multiple deadlines and on various projects
- Professional and customer-focused with strong relationship building skills
- College degree preferred in Marketing
- BONUS: You will have the opportunity to take free art classes.
EMAIL SUBJECT LINE: Marketing Strategist – Your Name
INCLUDE:
- Cover Letter: tell us why you want to join our team
- Resume: include where you have worked, especially relevant job experience and education
- Salary History: please provide this in the email or on your resume
LAAFA is fun, supportive, competitive and a great place to grow your career
To learn more about us, please visit: www.laafa.edu
Skills Required
- Two current years of marketing experience
- Experience in arts marketing
- Ability to work independently, meet deadlines, and manage time efficiently
- Strong attention to detail
- Comfort learning new software and database systems
- Proficiency with MailChimp, WordPress, Google Analytics, and Facebook Analytics
- Expert-level knowledge of Instagram, Twitter, Facebook, and LinkedIn
- Experience creating flyers, postcards, and banners using Adobe Creative Suite
- Proficiency with Microsoft Office Suite
- Exceptional written, verbal, and communication skills
- Creative thinking, task prioritization, and budget management skills
- Ability to work in a fast-paced environment under pressure with multiple deadlines and projects
- Professional, customer-focused, and strong relationship-building skills
- College degree in Marketing
What We Do
LAAFA is an art school that educates and trains artists in traditional and digital figure-based representation. Its foundational curriculum covers drawing, painting, composition, design, and art history, while its Entertainment Art program develops skills for illustration, animation, film and game concept art, and visual storytelling. The academy offers a Bachelor of Fine Art and certificates concentrated in Fine Art or Entertainment Art.
