Overview:
We are looking for a results-driven Marketing Strategist & Lead Generation Expert to design, execute, and optimize data-driven marketing strategies that generate high-quality leads and contribute directly to revenue growth. The ideal candidate combines strategic thinking with hands-on execution across digital channels.
Key Responsibilities:
· Develop and execute end-to-end marketing strategies aligned with business goals
· Design and manage lead generation campaigns across digital channels (LinkedIn, Google, email, content, etc.)
· Build and optimize lead funnels, from awareness to conversion
· Collaborate with sales teams to ensure lead quality and conversion alignment
· Analyze campaign performance and continuously optimize based on data and insights
· Manage marketing automation tools and CRM systems
· Create and oversee content strategies that drive inbound leads
· Identify new growth opportunities, channels, and market segments
· Track KPIs such as CPL, conversion rates, pipeline contribution, and ROI
Requirements
· 5+ years of experience in marketing strategy and lead generation (preferably B2B)
· Proven track record of generating qualified leads and driving pipeline growth
· Strong experience with digital marketing channels (paid ads, LinkedIn, SEO, email marketing)
· Hands-on experience with CRM and marketing automation tools (e.g., HubSpot, Salesforce, etc.)
· Analytical mindset with strong data interpretation skills
· Excellent communication and stakeholder management skills
· Experience in technology, analytics, or consulting industries is a plus
Key Skills:
· Lead generation & funnel optimization
· Performance marketing
· Marketing automation
· Data analysis & reporting
· Content strategy
· Campaign management
Skills Required
- 5+ years experience in marketing strategy and lead generation
- B2B marketing experience
- Proven track record generating qualified leads and driving pipeline growth
- Experience with paid ads, LinkedIn, SEO, and email marketing
- Hands-on experience with CRM and marketing automation tools (e.g., HubSpot, Salesforce)
- Analytical mindset with strong data interpretation skills
- Excellent communication and stakeholder management skills
- Experience in technology, analytics, or consulting industries
- Lead generation and funnel optimization
- Performance marketing and campaign management
- Content strategy and inbound lead generation
- Data analysis and reporting (track CPL, conversion rates, ROI)
What We Do
As a leading AI and Data Analytics provider in the MENA region, DataScience Middle East specializes in transforming raw data into actionable insights, enabling governments, financial institutions, and telecommunication companies to drive innovation and achieve meaningful business outcomes. Founded in 2015, our expertise lies in developing cutting-edge AI solutions and fostering a deep mastery of analytics. With a focus on delivering impactful, scalable technologies, we are committed to helping organizations harness the power of data to make informed decisions that shape the future. Our core offerings include: 1. Advanced AI & Machine Learning Solutions: Custom-built to address specific industry challenges. 2. Data Management & Analytics: Enabling organizations to unlock the full potential of their data. 3. Compliance & Regulatory Solutions: Ensuring organizations meet industry standards and regulatory requirements, including data privacy, financial compliance, and AI governance. We help businesses navigate complex regulatory landscapes by implementing secure, transparent, and ethical AI and data management practices. 4. End-to-End Consulting: Tailored advisory services that guide clients through every step of their data transformation journey. At DataScience Middle East, we pride ourselves on driving digital transformation across various industries by providing innovative, reliable, and highly efficient AI-driven solutions. With our dedicated team and strong partner network, we empower our clients to excel in a rapidly evolving technological landscape.
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