We are seeking a seasoned Senior Marketing Manager to lead strategic marketing efforts across enterprise initiatives and thought leadership programs. This role is instrumental in shaping Vanguard’s B2C strategy for high-priority campaigns such as Expense Ratio Reduction and Investor Choice, while also architecting a department-wide thought leadership roadmap that amplifies Vanguard’s voice across Personal Investor, Advice, and Wealth Management audiences.
You will collaborate cross-functionally with product teams, Brand, PR, Investor Research, Strategic Communications, and Business SMEs to uncover client needs and internal insights, translating them into compelling, outcome-driven campaigns. This role demands a visionary marketer with a proven ability to drive net-new strategy in complex, matrixed environments, and to influence senior stakeholders across the organization.
Key Responsibilities
Strategic Leadership: Define and lead enterprise-wide marketing strategies that align with business objectives, drive growth, and elevate Vanguard’s brand positioning.
Thought Leadership Development: Build and execute a scalable thought leadership strategy and content development ecosystem that positions Vanguard as a trusted authority across key client segments.
Cross-Functional Collaboration: Partner with senior leaders, product marketing, communications, and business units to ensure enterprise initiatives are seamlessly integrated into broader marketing efforts.
Strategic Oversight: Direct the organization to execute multi-channel campaigns (web, email, social, events, webinars) that deliver measurable impact and resonate with target audiences.
Insight-Driven Planning: Leverage industry trends, competitive intelligence, and consumer insights to inform strategic planning and content development.
Performance Measurement: Develop and own a robust measurement framework to evaluate marketing effectiveness, track KPIs, and optimize performance.
Risk & Compliance Oversight: Ensure all marketing activities meet compliance, legal, and audit standards, maintaining rigorous controls and governance.
Executive Communication: Craft high-impact materials and presentations that articulate marketing strategy, performance, and value to senior stakeholders.
Team Leadership & Mentorship: Provide strategic guidance and mentorship to junior team members, fostering a culture of excellence, collaboration, and continuous learning.
Qualifications
Minimum eight years related work experience, three years of marketing experience.
Broad knowledge of Vanguard's investment product line-up and an understanding of the overall investment markets.
Undergraduate degree in Marketing or equivalent experience required. Graduate degree preferred.
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.About Vanguard
At Vanguard, we don't just have a mission—we're on a mission.
To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
Vanguard Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vanguard and has not been reviewed or approved by Vanguard.
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Retirement Support — Retirement support appears unusually strong through a 401(k) design that includes a match plus an additional employer contribution, which can materially lift long-term total rewards. HSA seeding and an enhanced employer match further strengthen the savings-and-benefits value of the package.
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Wellbeing & Lifestyle Benefits — Wellbeing and lifestyle support is reinforced by a sizable annual FlexFund stipend that can be applied across many day-to-day categories such as fitness, childcare, and other personal expenses. On-site or virtual clinics and fitness options add practical health and wellness convenience.
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Affordable Benefits — Healthcare and related benefits are positioned as comparatively affordable via heavily subsidized medical plans and broad coverage options. This affordability can offset moderate base pay for employees who place higher value on out-of-pocket cost reductions.
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What We Do
We are a community of 30 million who think – and feel – differently about investing. Together, we’re changing the way the world invests. Since our founding in 1975, helping our investors achieve their goals is our sole reason for existence. With no other parties to answer to and therefore no conflicting loyalties, we make every decision—like keeping investing costs as low as possible—with only your needs in mind. Vanguard is one of the world's largest investment companies, offering a large selection of high-quality low-cost mutual funds, ETFs, advice, and related services. Individual and institutional investors, financial professionals, and plan sponsors can benefit from the size, stability, and experience Vanguard offers. As of April 30, 2019, we managed more than $5.6 trillion in global assets. In addition, we have 189 funds in the United States and 225 funds in global markets. For Commenting Guidelines & Important information, visit here: http://vanguard.com/linkedin Vanguard Marketing Corporation, Distributor.
