The role translates business, technology and market developments into clear marketing choices: where Nokia should play, which audiences and opportunities matter most, how Nokia should position itself and where GMC should focus its investment and resources.
Operating across Nokia's businesses and GMC, the strategist connects market intelligence, customer needs, technology developments, competitive dynamics and Nokia's portfolio into a compelling and differentiated strategic narrative.
This is a senior strategic role. It is not primarily responsible for campaign or programme execution. Instead, it sets the direction that enables Marketing Planners, Campaign teams, Communications, Brand, Field Marketing and specialist teams to build integrated plans and execute effectively.
Responsibilities- Lead the development and execution of Nokia’s global Cloud & AI marketing strategy, ensuring alignment with business and technology priorities.
- Identify strategic growth opportunities, investment priorities, and competitive positioning to strengthen market leadership.
- Analyze customer, market, competitor, and technology trends to inform strategic decision-making and future direction.
- Develop a differentiated Cloud & AI point of view that establishes Nokia as a trusted industry leader.
- Translate complex technology innovations into compelling customer-focused insights, value propositions, and market narratives.
- Create and govern a unified Cloud & AI positioning, messaging architecture, and thought leadership framework.
- Define priority audiences, market segments, ecosystem partners, and stakeholder engagement strategies.
- Collaborate with Brand, Communications, and portfolio teams to deliver consistent and impactful external storytelling.
- Provide strategic guidance to marketing planning and execution teams while driving alignment across functions and business units.
- Establish success metrics, evaluate market impact and performance, and continuously optimize strategy based on data-driven insights.
You have:
- Extensive experience in B2B technology marketing, marketing strategy, portfolio strategy, or similar strategic leadership roles.
- Strong knowledge of cloud computing, artificial intelligence, and their impact on enterprise and telecommunications markets.
- Proven strategic thinking, business acumen, and ability to align marketing initiatives with business objectives.
- Ability to translate complex technologies into compelling customer value propositions and market narratives.
- Expertise in market research, customer insights, competitive intelligence, and strategic analysis.
- Demonstrated success in developing differentiated positioning, messaging frameworks, and go-to-market strategies.
- Strong capability to synthesize complex information into clear recommendations and actionable strategic priorities.
- Exceptional executive communication, presentation, and storytelling skills.
- Proven ability to influence senior stakeholders and drive alignment across matrixed organizations without direct authority.
Experience working within large, global organizations, leveraging data-driven insights to refine strategy and measure business impact.
It would be nice if you also had:
- Experience within telecommunications, cloud infrastructure, or enterprise technology sectors.
- Familiarity with hyperscalers, cloud ecosystems, and strategic technology partnerships.
- Understanding of AI infrastructure, platforms, and the evolving AI ecosystem.
- Proven track record of advising senior executives and contributing to leadership decision-making forums.
- Exposure to major technology launches, ecosystem initiatives, and industry-shaping market events.
P.S: The role does not support relocation.
Nokia is a global leader in connectivity for the AI era. With expertise across fixed, mobile and transport networks, powered by the innovation of Nokia Bell Labs, we’re advancing connectivity to secure a brighter world.
Our recruitment process
We act inclusively and respect the uniqueness of people. Our employment decisions are made regardless of race, color, national or ethnic origin, religion, gender, sexual orientation, gender identity or expression, age, marital status, disability, protected veteran status or other characteristics protected by law. We are committed to a culture of inclusion built upon our core value of respect.
If you’re interested in this role but don’t meet every listed requirement, we still encourage you to apply. Unique backgrounds, perspectives, and experiences enrich our teams, and you may be just the right candidate for this or another opportunity.
The length of the recruitment process may vary depending on the specific role's requirements. We strive to ensure a smooth and inclusive experience for all candidates. Discover more about the recruitment process at Nokia.
- Flexible and hybrid working schemes
- A minimum of 90 days of Maternity and Paternity Leave, with the option to return to work within a year following the birth or adoption of a child (based on eligibility)
- Life insurance to all employees to provide peace of mind and financial security
- Well-being programs to support your mental and physical health
- Opportunities to join and receive support from Nokia Employee Resource Groups (NERGs)
- Employee Growth Solutions to support your personalized career & skills development
- Diverse pool of Coaches & Mentors to whom you have easy access
- A learning environment which promotes personal growth and professional development - for your role and beyond
Skills Required
- Extensive experience in B2B technology marketing, marketing strategy, portfolio strategy, or similar strategic leadership roles
- Strong knowledge of cloud computing, artificial intelligence, and their impact on enterprise and telecommunications markets
- Proven strategic thinking and business acumen
- Ability to align marketing initiatives with business objectives
- Ability to translate complex technologies into customer value propositions and market narratives
- Expertise in market research, customer insights, competitive intelligence, and strategic analysis
- Experience developing differentiated positioning, messaging frameworks, and go-to-market strategies
- Ability to synthesize complex information into clear recommendations and strategic priorities
- Exceptional executive communication, presentation, and storytelling skills
- Ability to influence senior stakeholders and drive alignment across matrixed organizations without direct authority
- Experience working within large, global organizations and using data-driven insights to measure business impact
- Experience in telecommunications, cloud infrastructure, or enterprise technology sectors
- Familiarity with hyperscalers, cloud ecosystems, and strategic technology partnerships
- Understanding of AI infrastructure, platforms, and the evolving AI ecosystem
- Experience advising senior executives and contributing to leadership decision-making forums
- Exposure to major technology launches, ecosystem initiatives, and industry-shaping market events
Nokia Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nokia and has not been reviewed or approved by Nokia.
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Equity Value & Accessibility — Equity programs include a global employee share purchase plan with company matching and multi‑year share awards. These mechanisms broaden participation and tie rewards to long‑term outcomes.
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Healthcare Strength — Health coverage includes major medical plans with supplementary options such as vision, legal services, and care navigation. The range of offerings indicates comprehensive support for medical needs.
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Parental & Family Support — A global policy grants paid leave for new parents regardless of gender and provides structured return‑to‑work support. Company‑paid life insurance further strengthens family protection across regions.
Nokia Insights
What We Do
At Nokia, we create technology that helps the world act together. As a trusted partner for critical networks, we are committed to innovation and technology leadership across mobile, fixed and cloud networks. We create value with intellectual property and long-term research, led by the award-winning Nokia Bell Labs. Adhering to the highest standards of integrity and security, we help build the capabilities needed for a more productive, sustainable and inclusive world.
