Marketing Specialist

We're an independent European digital product studio with a strong track record of delivering market-defining strategies and products for enterprises and governments. With over 200 talented people across three countries, premium AI capabilities and a diverse portfolio of international clients, we define, design and ship high-quality digital products, strategies and software. From global cloud-based platforms and large-scale apps to medical devices, banking software and augmented reality experiences. In a nutshell: if it lives and breathes digital, it's what we do best.

At In The Pocket, you join a team that takes its work seriously and its people even more so. We're a diverse group of designers, engineers, strategists, marketeers, ... who genuinely enjoy working together. You'll have real ownership from day one, collaborate across Belgium, the Netherlands and Romania, and grow in a place where your input shapes how we show up in the market.

Marketing at In The Pocket is hands-on and varied. As our Marketing Specialist, you own three key areas: digital campaigns, events and content. You work closely with the Marketing Manager and a small, driven team, but you're also expected to take the wheel independently. You keep multiple projects moving at once, without losing sight of the details. If you like structure, ownership and seeing concrete results from your efforts, this role is for you.

• You set up and manage paid campaigns on Google and LinkedIn, from briefing to go-live.
• You track performance closely and translate the data into concrete recommendations : what's working, what isn't and what to do next.
• You actively look for ways to improve. You don't wait to be asked; you bring ideas to the table.

• Together with the Marketing Manager and the team, you define the goal, format and target audience for each event in Belgium, the Netherlands and Romania.
• From that point, you take ownership of the execution: finding venues, reaching out to speakers, managing registrations and keeping internal stakeholders in the loop.
• On the day itself, you're present: welcoming guests, handling the unexpected and making sure the event lands well. Travel is part of the job.

• You support the day-to-day management of our website, keeping content accurate, up to date and well-structured.
• You contribute to content marketing initiatives — from briefing to publishing — working closely with the broader marketing team.
• You help maintain consistency across our digital channels, making sure what we put out reflects who we are.

• You have a bachelor's degree in marketing, communication or a related field, or equivalent experience.
• You have a few years of relevant professional experience and feel at ease managing multiple projects at once.
• You have hands-on experience with digital campaigns — Google Ads and/or LinkedIn Ads. This is a hard requirement.
• You have experience coordinating or supporting events, ideally in a B2B context.
• You're a strong project manager: you structure your work well, keep an eye on deadlines and make sure nothing slips through the cracks.
• You communicate fluently in Dutch and English.
• You're intrigued by where the world & AI is moving and are passionately integrating AI in every part of your job.
• You're precise, curious and driven to deliver quality work. You take ownership and don't let things fall through the cracks.
• Experience with HubSpot is a strong plus. We're happy to invest in training where needed.

Joining In The Pocket means becoming part of a team that shapes the future of our clients’ businesses across Europe. Here’s what you can look forward to:

• You’ll start with a permanent contract in a role that comes with responsibility and the opportunity to make a real impact from day one.
• We offer a competitive salary that reflects your experience and the value you bring.
• Our benefits package has you covered with hospitalisation and group insurance, meal vouchers, a phone subscription, and more.
• You’ll have a mobility budget that lets you decide how to get around, your way. 
• Life at In The Pocket isn’t just about work, we host team events throughout the year to celebrate, connect, and have fun together.
• Learning never stops here, so after six months, you’ll receive a dedicated learning and development budget to keep growing your skills and exploring new horizons.