The Role
Beghou brings over three decades of experience helping life sciences companies optimize their commercialization through strategic insight, advanced analytics, and technology. From developing go-to-market strategies and building foundational data analytics infrastructures to leveraging artificial intelligence to improve customer insights and engagement, Beghou helps life sciences companies maximize performance across their portfolios. Beghou also deploys proprietary and third-party technology solutions to help companies forecast performance, design territories, manage customer data, organize, and report on medical and commercial data, and more. Headquartered in Evanston, Illinois, we have 10 global offices.
Our mission is to bring together analytical minds and innovative technology to help life sciences companies navigate the complexity of health care and improve patient outcomes.
Purpose of Job
We are looking for a high potential, analytically strong marketing specialist to join our India team and support global marketing initiatives. This role is designed for someone who can connect strategy and execution, translate marketing signals into clear direction, and drive high impact initiatives across workstreams. This individual will work closely with global Marketing team members across digital, content, demand generation, and brand initiatives. This role will report to a Marketing leader in India and collaborate with US based stakeholders to strengthen execution, improve visibility into performance, and maintain momentum across priorities.
This is a hands on role that blends research, insight generation, operational rigor, and active use of AI to accelerate and elevate marketing execution. You will play a key role in helping the marketing function move from data to insight, from insight to action, and from experimentation to scalable processes.
We''ll trust you to:
- 1. Marketing Analytics and Insight Translation
- Analyze campaign performance across channels including email, paid media, social, and website
- Translate data and market signals into clear direction and actionable recommendations for stakeholders
- Develop recurring performance dashboards and executive ready summaries
- Support marketing leaders with reporting for pipeline contribution, engagement trends, and campaign effectiveness
- Identify opportunities to optimize targeting, messaging, channel mix, and budget allocation
- 2. Research and Competitive Intelligence
- Conduct structured research on competitors, industry trends, and emerging marketing practices
- Synthesize findings into concise briefs and recommendations for leadership
- Support market and audience analysis to inform campaign planning and positioning
- Maintain a lightweight, scalable approach to ongoing competitive tracking
- 3. SEO and AI Optimization Support
- Partner with external SEO agencies to support keyword tracking, content optimization, and performance reporting
- Assist in implementing on page SEO improvements and content updates
- Support experimentation with AI driven search and content optimization strategies
- Help document and refine AI supported workflows across marketing processes
- 4. Flexible Execution and Operational Support
- Step into ambiguous initiatives, define direction, and drive them end to end
- Support campaign launches with list validation, QA, reporting setup, and post campaign analysis
- Improve process documentation and workflow clarity across marketing operations
- Act as an analytical sounding board and execution partner to marketing leads
- 5. Continuous Improvement
- Identify inefficiencies in reporting, tools, or workflows and recommend practical improvements
- Help operationalize repeatable processes for insight generation and campaign optimization
- Contribute to building a culture of data-driven decision-making within marketing
You'll need to have:
- 3 to 5 years in marketing analytics, digital marketing, performance marketing, consulting, or a related analytical role. Experience working in B2B or professional services environments preferred.
- Bachelor’s degree in marketing, Business, Economics, Engineering, Analytics, or a related field
- Strong analytical and problem-solving skills with the ability to interpret complex datasets
- Comfortable working with marketing platforms and data sources such as HubSpot, LinkedIn, website analytics tools, and Excel
- Ability to translate quantitative data into clear business narratives
- Structured thinker with strong attention to detail
- Comfortable working across ambiguity, taking ownership, and confidently challenging senior stakeholders
- Familiarity with SEO fundamentals and interest in AI enabled marketing workflows
- Strong written and verbal communication skills in English, including with senior US stakeholders
- Highly organized with the ability to manage multiple priorities
- Proficiency in Microsoft 365 tools; familiarity with marketing automation and analytics platforms preferred
- Hands on, power user of AI tools to accelerate research, content, and execution
At Beghou Consulting, you'll join a highly collaborative, values-driven team where technical excellence, analytical rigor, and personal growth converge. Whether you're passionate about AI innovation, building commercialization strategies, or shaping the next generation of data-first solutions in life sciences, this is a place to make an impact!
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The Company
What We Do
Beghou Consulting provides sales force and marketing consulting services to clients in the pharmaceutical and health care industries. We bring significant expertise in addressing sales and marketing issues and in developing advanced analytic approaches to support our clients' decision-making. We pride ourselves on our growing list of long-term clients, for whom we deliver an increasing array of services and analyses. Our clients are developing and launching innovative, high-profile products, and as such require a partner that provides similarly innovative insights and processes to support their sales force and marketing management.
