What You'll Do:
- Campaigns & Growth
- Lead planning, execution, and optimization of global marketing campaigns (seasonal, product-feature, influencer…etc.)
- Collaborate with product, design, and content to deliver campaign assets and user experiences.
- Manage timelines, briefs, deliverables, and cross-team communication.
- Channel Ownership
- Depending on your strengths, you will own one or more key marketing channels, such as:
- CRM & lifecycle (email, push notifications…etc.)
- In-app campaigns
- Influencer collaborations
- Paid campaign coordination (with our growth team)
- Insights & Analytics
- Monitor campaign performance and user behavior metrics.
- Use data (GA, App Store data, internal dashboards) to propose improvements and drive decisions.
- Conduct competitive analysis and market research for key markets.
- Content & Creative
- Support content planning: copywriting, visual briefs, creative direction, and quality checks.
- Work closely with designers to ensure content aligns with brand and marketing goals.
- Cross-team Collaboration
- Work with product managers, designers, and other marketing team members on feature launches and experiments.
- Coordinate internal stakeholders and ensure smooth execution of projects.
What We’re Looking For:
- 3–5 years of experience in marketing, ideally in a consumer-facing mobile app, digital product, or fast-paced environment.
- Strong English communication & writing skills (native-level or equivalent).
- Data-driven mindset — familiar with analyzing metrics, testing, and reporting.
- Creative sensibility and ability to develop briefs for visual and multimedia assets.
- Strong project management and communication skills.
- Bachelor’s degree in marketing, business, communications, or equivalent experience.
Nice-To-Haves:
- Start-up experience is a plus, experience with flexible work structure.
- Familiarity with major social media platforms.
- Chinese language fluency.
- Basic photography, image and video editing, or graphic design skills.
- Experience planning and executing marketing campaigns end-to-end.
Top Skills
What We Do
At PicCollage Company, innovation and creativity drive everything we do. We pride ourselves on embracing the concept of Creative AI. Creative AI is about harnessing the power of AI to unlock everyone's creative potential, particularly with images and videos.
Our PicCollage app is a leading photo & video app for iOS and Android with over 260 million downloads worldwide. It empowers users to create collages with images, text, stickers, GIFs, and videos, which they can easily share with friends and followers.
In addition to PicCollage app, with our Explore Effort, we are focusing on building new products that make life more interesting by helping people connect, create, and celebrate. Our goal is to deliver simple yet powerful products that enable people to share the moments of their lives.
Life shouldn't be boring, and neither should work. Do you thrive on tackling challenging problems, enjoy working with talented coworkers in cool offices? Come join us to create fun and innovative apps for millions of users around the world with Creative AI!
