Marketing Specialist

Looking for a fun, engaging, fast-paced position that allows you to be creative and bring your skills to work every day? Our Marketing Specialist position is a great opportunity! Our culture is one of our best assets. You will be a part of a team that represents and delivers our “You Matter More” brand across our growing footprint throughout Northern New England. This is a full-time career opportunity based in our modern downtown Portland, Maine business office that provides a hybrid work option with a required minimum of three days a week in the office.
The Marketing Specialist plays a key role in supporting the Bank’s brand and marketing initiatives through creative content development, digital design, and strategic communications. This position involves producing multimedia content, managing website updates, analyzing web performance, and executing targeted email campaigns. The ideal candidate will bring strong graphic design skills and a collaborative mindset to help drive engagement across digital channels.

Responsibilities:

• Lead development, creation, and production of videos, including brand, promotional, and product videos.
• Create and edit video content for multi-platform use and distribution including online and social media channels (Facebook, X, YouTube, Instagram, and LinkedIn) and website.
• Assist with ongoing website content updates and creation of campaign landing pages, including photography and video.
• Help optimize Google Business Profiles to enhance local search visibility and ensure accurate business information across Google Search and Maps.
• Assist with optimization of website content and structure for search engines to improve organic search rankings and increase organic traffic.
• Support the team with analyzing and reporting on web analytics using Google Analytics and Google Tag Manager to monitor performance, identify trends, and inform strategic decisions.
• Assist with the creation, execution, and performance tracking of email marketing campaigns using platforms such as HubSpot, including audience segmentation and reporting.
• Assist with the conceptualization, graphic design, and workflow of marketing collateral (print and digital) to support business lines, bank initiatives, and campaigns.
• Consistently evaluate market changes, trends, and developments and update the marketing team to help improve the bank’s marketing strategies across digital and social platforms.
• Help ensure that the Bank remains in compliance with all applicable federal and state regulations pertaining to marketing and online communications.

Knowledge/Skills/Experience Requirements:

• Bachelor’s degree recommended but not required.
• Excellent graphic design, written and oral communication skills with hyper attention to detail.
• Proficient in Adobe Creative Suite, including but not limited to – InDesign, Photoshop, Illustrator, Adobe Premier Pro, and Adobe Animate.
• Professional competencies in photography and editing experience for marketing.
• Professional competencies in video creation and editing.
• Basic knowledge of HTML and CSS.
• Ability to design and develop high-converting landing pages that align with marketing campaigns and objectives.
• Knowledge of web analytics including Google Analytics and Google Tag Manager.
• Knowledge of Search Engine Optimization (SEO) tools and principles.
• Analytical and results-driven mindset.
• Project management skills with ability to effectively prioritize tasks and meet deadlines.
• Excellent customer experience abilities.
• Ability to successfully manage the completion of multiple tasks simultaneously.
• Ability to function efficiently and effectively under deadlines.
• Works harmoniously with others in a fast-paced, deadline, and detail-oriented department.
• Eagerness to learn, adapt, and grow in a fast-paced and forward-thinking company environment.

Team & Culture Expectations:

• Work harmoniously and effectively with others. You will be an integral part of a small but very energetic and high-producing team that works very closely together every day. You will also be a part of a much larger team of over 1,200 employees who are always working together to make the Bank the best it can be.
• Keep focus upon the attainment of bank goals and objectives through a commitment to teamwork, customer experience, communication, and a culture of caring.
• Ongoing education and research on the evolution of existing and new channels.
• Perform additional duties as requested.
• Foster a positive, team-oriented environment.
• Conform to standards for punctuality, attendance, and professionalism per the Employee Handbook.

Operational/Compliance Leadership:

• Assists in ensuring that the Bank complies with local, state, and federal regulations.
• Participate in initiatives to improve bank processes and procedures.

Physical Demands/Conditions Requirements:

• General office environment;
• Moderate lifting (to 35 lbs.) required. Moderate reaching, walking, sitting, and standing required.
• Valid driver’s license and availability to independently travel to various locations within the Bank’s footprint required.

External and internal applicants, as well as position incumbents who become disabled, must be able to perform the essential functions (as listed) either unaided or with the assistance of a reasonable accommodation to be determined by management on an individual basis.