Marketing Specialist

The Role: Turning Vision into Action  

As a Marketing Specialist at Cultura Technologies – you're a strategist who transforms tactics into captivating brand experiences. Your mission? To elevate our brand story through cutting-edge digital B2B marketing techniques and interesting Agri-Food focused content. You'll be the driving force behind our thought leadership and brand awareness, with a performance-driven mindset, KPI focus, and out-of-the-box creativity. 

What Sets You Apart: The Ideal Candidate  

Your familiarity with Salesforce and B2B tech marketing strategies will be your superpowers. You're eager to expand your horizons and become an all-encompassing marketing pro with a knack for crafting compelling content and executing across multiple channels including social, email, SEO/SEM, website, and events.  

Your technical savvy is matched only by your creativity and story-telling abilities. You're the kind of person who spots opportunities where others don't. In this role, you'll enjoy the freedom to innovate, the flexibility to shine, and the autonomy to excel. Your motivation isn't just about doing well – it's about doing extraordinarily, collaborating with the team to shape the future of the Agri-Food industry.  

Your Qualifications: The Secret Ingredients 

- 2-5 years in cross-channel B2B Tech Marketing 

- Social/SEO/Wordpress wizardry and content planning finesse 

- Event management mastery  

- Passion for the Agriculture or Food industry 

- Salesforce, Marketo, or comparable CRM and MAP tools 

Your Impact: Responsibilities 

Content Conductor: 

- Craft a content & media strategy that amplifies brand awareness in the Agri-Food market. 

- Unearth captivating stories through interviews, articles, and research papers. 

- Master the art of SEO analysis for strategic content planning. 

- Take the reins of our social media presence (primarily LinkedIn.) 

- Wave your communication wand to adapt content across multiple channels. 

- Ensure BD communications are aligned with Cultura's brand values and messaging. 

- Keep our content calendar vibrant with key dates and industry stories. 

- Weave magic into B2B cross-channel campaigns with your compelling copy. 

Event Maestro: 

- Craft a clear and strategic industry & Cultura-owned event strategy, in partnership with our business unit leaders  

- Drive speaking and sponsorship opportunities, showcasing our presence at industry events at a global scale 

- Events seamlessly come together with your magic touch – weather it be an industry tradeshow /conference, leadership roadshow or a Cultura owned prospecting event  

Digital Prodigy: 

- Assist in bringing remarketing and paid ads to life through LinkedIn & Google. 

- Work with agencies to keep our website fresh and cutting edge through our digital magazine and account specific landing pages 

- Keep the Cultura brand top of mind through SEO and intent tactics 

Analytics Aficionado: 

- Dive into weekly analytics (GA4, Marketo, SFDC) to uncover trends and growth opportunities. 

- Let KPIs be your guiding stars as you curate content and plan campaigns. 

- Track Marketing attribution to report on mROI across channels 

The Cherry on Top: Nice To Have 

- Background in B2B Marketing in tech, SaaS, Agriculture or CPG 

- Dabble in the realms of creative design with tools like Canva or Adobe Creative Suite. 

Your location:

In this role you can work from home, however in order to collaborate with others you will be expected to do some travel.

Apply now and help us enhance the world’s most important industry, Agri-Food. Together, we’re making it happen.