Marketing Specialist

CoinFlip is a global digital currency platform company focused on providing consumers with simple and secure access to buy and sell cryptocurrency. The company operates the world's largest network of cryptocurrency kiosks by transaction volume, with more than 5,500 kiosks across 49 U.S. states, Puerto Rico, Canada, Australia, New Zealand, South Africa, Italy, Panama, Brazil, Mexico, and Spain. CoinFlip’s digital currency kiosks make buying and selling major cryptocurrencies accessible for consumers who wish to purchase digital currency using cash.

CoinFlip also operates CoinFlip Preferred, a personalized over-the-counter service that provides investors with custom, white-glove support for their cryptocurrency transactions. In 2022, CoinFlip launched CoinFlip Ventures, an investment group offering coaching, funding, and networking support to early-stage crypto and web3 projects. We also offer the CoinFlip Crypto Wallet, a self-custodial cryptocurrency wallet available for iOS and Android devices.

CoinFlip was founded in 2015 by Daniel Polotsky, Kris Dayrit, Alan Gurevich, and Ben Weiss. Headquartered in Chicago, CoinFlip placed in the top 500 on the 2021, 2022, and 2023 Inc. 5000 list, and on the 2022 and 2023 Deloitte Technology Fast 500, was named the 2021 and 2022 #1 fastest-growing company in Chicago by Crain's, ranked in Chicago Tribune’s Top Workplaces in 2021 and 2022, and was awarded the 2021 and 2022 Stevie ® Awards for Customer Service. To learn more about CoinFlip and how to get started on your digital currency journey, visit www.CoinFlip.tech.  

We are looking for an ambitious Marketing Specialist to be responsible for the development, execution, and optimization of our marketing strategies, both digital and traditional. This role will emphasize Digital Out-of-Home Advertising (DOOH), direct mail campaigns, retention strategies, loyalty programs, customer surveys, and other initiatives aimed at increasing new customer engagement and retention.

You will work closely with the Senior Marketing Manager to support the execution of marketing campaigns, track their performance, and optimize strategies. The ideal candidate will have a passion for data-driven marketing and be comfortable working in a fast-paced, multi-project environment.

30-day goals: 

• Learn CoinFlip’s current marketing strategies, including DOOH, direct mail, loyalty programs, and customer surveys.  

• Develop familiarity with internal processes, tools, and teams.

• Assist with coordinating new campaigns, ensuring they align with the overall marketing plan.  

• Begin maintaining accurate records of campaign performance and customer engagement metrics.  

• Start supporting the Senior Marketing Manager with vendor management and external partnerships.

60- day goals: 

• Take ownership of tracking and optimizing ongoing campaigns, including DOOH initiatives, direct mail, b2b & b2c collateral and loyalty programs.  

• Supporting the marketing team with marketing activities by demonstrating expertise in various areas, including optimization, direct marketing, and event planning.

• Manage a system for tracking promo code redemptions and customer survey responses to assess campaign effectiveness.  

• Collaborate with design teams to create marketing assets for various campaign types.  

• Assist in the analysis of customer behavior and survey results to optimize retention efforts.  

• Contribute to competitive research by evaluating product positioning, market share, pricing, and customer acquisition strategies.   

90-day goals:

• Lead the execution of DOOH advertising and local campaigns to increase brand awareness and customer acquisition for CoinFlip ATMs.  

• Ensure seamless integration of retention strategies, including direct mail and loyalty programs, into marketing initiatives.  

• Provide regular, detailed reporting on campaign performance to senior management, including insights for future improvements.  

• Collaborate across teams to drive new creative concepts and optimize ongoing marketing programs.

• Establish long-term relationships with vendors and external partners for continued campaign success.

Key Responsibilities: 
Vendor Management & Campaign Execution

• Identify vendors, manage relationships, and execute local advertising campaigns.  

• Track campaign performance and adjust as needed for optimization.

Project Coordination & Reporting:

• Coordinate internal teams and track project progress using tools like Jira.  

• Maintain tracking for promo code redemptions and campaign results.

Retention & Direct Marketing

• Develop and support direct mail and loyalty programs.  

• Analyze customer behavior and survey data to refine strategies.

• Other duties as assigned

Qualifications:

• Bachelor’s degree in marketing or related fields.

• Previous work experience or internship in a Marketing role.

• Critical thinker with strong problem-solving and research proficiencies.

• Ability to comprehend and interpret competitor strategies and consumer behavior.

• Ability to gather large amounts of data and convert it into meaningful analysis.

• Solid organizational skills and detail oriented.

• Ability to work under pressure and meet strict deadlines. 

• Creative mind with superb written and verbal communication skills. 

• Ability to simplify complex information into a user-friendly format. 

• Strong project management skills, including experience using Jira or other project management tools for task management and documentation.

• Excellent written and verbal communication skills, with the ability to collaborate across teams and with external vendors.

• Detail-oriented with the ability to manage multiple projects at once while meeting deadlines.

Nice to have:

• Basic knowledge of cryptocurrency and blockchains.

• General passion and knowledge of fintech and cryptocurrency.

• Knowledge of Content Management Systems (CMS).

Base Salary Range: $55,000-$65,000 USD

For all United States based opportunities, our comprehensive benefits package includes, for all full-time employees, competitive health, dental, and vision insurance plans through BlueCross BlueShield (employer subsidized), a generous retirement savings plan with company match up to 4%, performance based bonuses and paid time off.

Working at CoinFlip means collaborating with experienced and innovative leaders who share a clear vision and a track record of success. We offer a collaborative and positive working environment where we encourage employees to balance productivity with time to recharge.

CoinFlip values diversity in the workplace and is an equal opportunity employer committed to providing an inclusive and accessible work environment. We thank all candidates who apply, but only those selected for an interview will be contacted. 

By applying to this role, you give express consent to CoinFlip to send you informational text (SMS) messages regarding this role and the application process. You can cancel the SMS service at any time by replying "STOP" to the text message you received. If at any time you forget what keywords are supported, just reply "HELP." Message and data rates apply. If you require a special accommodation, please let us know and we’ll work with you to meet your needs.