Marketing Specialist

Reposted Yesterday
Be an Early Applicant
Time, IL, USA
In-Office
223-223 Annually
Junior
Gaming • Information Technology • Esports
The Role
As a Marketing Specialist, you will develop and execute strategies to drive player acquisition and engagement for mobile games, analyze data, manage campaigns, and collaborate creatively.
Summary Generated by Built In
At Peak, we are reaching hundreds of millions of users with our products. Marketing Team is at the core of developing and implementing marketing strategies in order to create impact and reach even more users.

We are seeking a highly motivated and analytical Marketing Specialist to join our dynamic team at Peak. As a Marketing Specialist, you will play a pivotal role in scaling our games worldwide by leveraging your analytical skills and creativity. If you're passionate about mobile gaming and enjoy working in a collaborative, fast-paced environment, you might be the person we are looking for!

Learn more about how we work in Marketing here!

Here's what you'll do

  • Develop and execute innovative marketing strategies to drive player acquisition, engagement and monetization for our mobile games
  • Analyze user data, market trends, and competitor insights to make data-driven decisions and optimize marketing campaigns
  • Manage and optimize user acquisition campaigns across various channels, such as Meta, Google, TikTok, and video ad networks
  • Monitor key performance metrics to track the success of marketing campaigns and optimize them for higher performance metrics
  • Continuously test and iterate on marketing strategies to maximize the performance of our Marketing campaigns
  • Build and maintain relationships with external partners and vendors
  • Team up with Marketing Artists to come up with creative plans by combining a data-driven approach and strong creative skills

Desired skills and experiences

  • University degree preferably in Engineering, Business Administration or Economics
  • A creative mindset with the ability to think outside the box
  • Excellent communication and interpersonal skills
  • Proven analytical abilities, with experience working with data sets. 
  • Passion for mobile gaming and an understanding of the gaming culture is a plus

Areas in which you'll continue to grow

  • Google Ads, Meta Ads, Display & Programmatic Advertising
  • Working with huge data sets and deduce actionable insights
  • Improved perception of creative concepts
  • Agile decision-making
  • Building relationships with global companies
  • Analytical thinking

Working at Peak

  • Fast-paced environment with a tight-knit and collaborative culture
  • Never-ending learning and development opportunities
  • Relevant conferences abroad to stay up to date with the latest industry trends
  • Team events and trips
  • We support your personal and professional development with challenging projects and regular feedback
  • Full health benefits

Sorting

  • 223

Top Skills

Display Advertising
Google Ads
Meta Ads
Programmatic Advertising
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The Company
Istanbul, Istanbul
181 Employees
Year Founded: 2020

What We Do

More than a decade ago we set out with a dream: To have millions of people playing our games all over the globe. We launched our casual puzzle game titles Toy Blast in 2015 and Toon Blast in 2017. Both games disrupted the casual puzzle game genre and rapidly became the most loved products of their type globally. With more than 400 million players, our dream keeps getting bigger. We’re going above and beyond, ever-improving our games and reaching more and more people. Our goal at Peak is to gather people with high capabilities, strong values, and a will to shape Peak’s story. We always place progress, learning, and becoming a better team at the heart of our decision making. The Peak team has already touched the lives of countless millions of people around the world. Just imagine what we can do with you aboard

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