Senior Marketing Specialist

ABOUT THE SENIOR MARKETING SPECIALIST - BRAND & DIGITAL ROLE :

We are seeking a results-driven and creatively curious Senior Marketing Specialist to join our high-performing team. This role is designed for someone passionate about building a strong brand presence, analyzing performance, and innovating beyond the ordinary. If you enjoy crafting meaningful campaigns, diving into metrics, testing strategies, and continually learning what works, this is your opportunity to make a lasting impact.
This role requires someone with exceptional communication, analytical thinking, and the ability to transform ideas into measurable outcomes. You’ll focus heavily on driving engagement, visibility, and growth, with a focus on exceptional storytelling, social media strategy, and data-driven decision-making.
We’re not looking for someone who merely "posts" on social media. Instead, this is a critical role that will strategize, test, and innovate across digital platforms to build an exceptional brand presence.

KEY RESPONSIBILITIES :

1. Strategic Social Media & Digital Marketing: Develop and execute high-quality campaigns for social media, email, and web that drive measurable results and elevate the brand.
2. Performance & Analytics: Regularly monitor, test, and analyze campaign data, including engagement rates, conversions, and ROI, to optimize strategies.
3. Competitive Research: Stay naturally curious and proactive by evaluating campaigns in other industries, identifying trends, and experimenting with creative approaches.
4. Content Creation & Storytelling: Work with the broader team to craft impactful, on-brand messaging that resonates across target audiences.
5. Collaboration: Support and train team members, including WIN franchise owners, to execute campaigns effectively. Act as a strategic advisor for local marketing initiatives.
6. Campaign Innovation: Continuously test and refine campaigns, messaging, and formats to find innovative ways to engage customers and grow the audience.
7. Brand Consistency: Ensure the brand voice, tone, and aesthetics remain cohesive across all digital and offline touchpoints.
   

​​​​REQUIRED QUALIFICATIONS :

1. Education: Bachelor’s/Master’s degree in Marketing, Business, Communications, or a related field.
2. Experience: 3-5+ years of proven experience in digital marketing with a focus on social media strategy, analytics, and performance marketing.
3. Curiosity and Initiative: A natural curiosity to ask "what’s working and why?" and a proactive approach to research, learn, and apply insights.
4. Analytics-Driven: Ability to interpret metrics, identify opportunities, and create A/B testing strategies to optimize performance.
5. Exceptional Communication: Strong writing and verbal communication skills, with an eye for quality and detail in content.
6. Creativity Meets Execution: A proven ability to brainstorm innovative ideas and implement them effectively.
7. Tech Savvy: Proficiency in marketing tools and platforms, including analytics dashboards, SEO tools, and content management systems.
8. Work Ethic & Collaboration: A hands-on, disciplined, and integrity-driven approach to work. Ability to thrive both independently and collaboratively.
   

WHY JOIN US? 

1. Work in a high-performing, collaborative environment that values curiosity, creativity, and excellence.
2. Gain opportunities for growth and professional development in a fast-paced, innovative team.
3. Make a measurable impact by driving exceptional brand engagement and results.
4. Enjoy a competitive salary and benefits package.

ABOUT WIN :

Founded in 1993, WIN is a highly innovative proptech company revolutionizing the real estate industry with cutting-edge software platforms and products. With the stability and reputation of a 30-year legacy paired with the curiosity and agility of a start-up, we’ve been recognized as an Entrepreneur 500 company, one of the Fastest Growing Companies, and the Most Innovative Home Services Company.

OUR CULTURE :

At WIN, we thrive in a collaborative, performance-driven environment fueled by curiosity and impact. We believe in results, teamwork, and celebrating milestones—big and small. Click here to learn more about our company and culture: https://www.linkedin.com/company/winhomeinspection/life

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