Marketing Specialist

Posted 16 Days Ago
New York, NY
80K-95K Annually
Junior
Energy
The Role
The Marketing Specialist will develop and implement marketing strategies, oversee content creation, graphic design, and website management to enhance brand awareness and drive engagement across various platforms.
Summary Generated by Built In

Talus Group Holdings LLC (“Talus”) is a private investment firm that backs operators looking to buy, build, and operate businesses that have long-term growth potential. We provide patient and flexible capital, industry-leading lean capabilities that drive operational improvements, and plug-and-play corporate support on an as-needed basis.
The Marketing Specialist will develop, implement, and maintain marketing strategies across the Talus platform. This role involves collaboration across various companies to promote our brand and drive engagement through compelling content, engaging graphics, and a dynamic online presence.
Responsibilities

  • Content Creation:
    • Develop and manage a marketing campaign to ensure consistent and engaging content across all platforms and channels
    • Write, edit, and publish blog posts, articles, social media content, and email newsletters
    • Collaborate with the team to brainstorm and implement new content ideas that align with organizational goals
  • Graphic Design:
    • Create visually appealing graphics for digital marketing campaigns, social media, and website content
    • Design promotional materials, including brochures, flyers, and online ads, ensuring brand consistency
    • Utilize design software (e.g., Adobe Creative Suite, Canva) to produce high-quality visuals
  • Website Development:
    • Assist in the creation and maintenance of company websites, ensuring they are user-friendly, up-to-date, and complaint
    • Collaborate with web developers and IT teams to implement SEO best practices and improve website performance
    • Monitor website analytics and provide insights for continuous improvement

Desired Experience and Qualifications

  • Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field
  • 2+ years of proven experience in content creation, graphic design, and website management
  • Proficiency in digital marketing tools (Adobe, Google Analytics, social media, etc…)
  • Strong writing and editing skills with a keen eye for detail
  • Ability to work collaboratively in a fast-paced environment and manage multiple projects

The annual salary range for this role is $80,000 - $95,000.
 

Top Skills

Adobe
Canva
The Company
HQ: New York, NY
35 Employees
On-site Workplace

What We Do

Basin is a privately-held industrial conglomerate. We produce and sell manufactured products and equipment-related services to the energy, automotive and construction industries. Our operations and 1,200 employees are organized in seven distinct divisions.

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