The Role
Develops and manages advertising business for Triangle Traffic Network by prospecting clients, presenting radio and digital marketing solutions, closing sales, meeting revenue goals, and coordinating campaign delivery and performance.
Summary Generated by Built In
Marketing Specialist – Triangle Traffic Network
Curtis Media Group | Raleigh, NC
Join Triangle Traffic Network (TTN), the largest reach outlet in eastern North Carolina, delivering traffic and news content to over 1 million people across 8 radio stations in the Raleigh/Durham/Chapel Hill area. Your primary focus will be representing TTN to regional and national businesses, connecting their brands to the largest audience in the region. You'll also have access to Curtis Media Groups’ incredible digital marketing solutions to maximize results for your clients.
You'll work directly with the VP of Sales to grow a book of business and deliver results for clients at scale.
Essential Duties and Responsibilities
Curtis Media Group | Raleigh, NC
Join Triangle Traffic Network (TTN), the largest reach outlet in eastern North Carolina, delivering traffic and news content to over 1 million people across 8 radio stations in the Raleigh/Durham/Chapel Hill area. Your primary focus will be representing TTN to regional and national businesses, connecting their brands to the largest audience in the region. You'll also have access to Curtis Media Groups’ incredible digital marketing solutions to maximize results for your clients.
You'll work directly with the VP of Sales to grow a book of business and deliver results for clients at scale.
Essential Duties and Responsibilities
- Account Management: Work directly with client and prospects on marketing campaigns.
- Process: Schedule in-field calls with prospective local, regional and national clients, selling TTN and guiding them from Client Needs Analysis through pitch presentations to close.
- Revenue Goals: Achieve revenue targets with confidence and consistency.
- Book of Business: Build and maintain a billing book with guidance from the VP of Sales.
- Digital Solutions: Complement TTN campaigns with CMG’s full suite of digital marketing solutions.
- Project Management: Track timelines, deliverables, reviews, and approvals to keep campaign launches on schedule.
- Product Knowledge: Maintain working knowledge of all TTN, associated radio stations and digital products through ongoing training.
- Client Communication: Ensure execution and performance consistently meet client standards.
- Highly organized, process-oriented, and strong on follow-through.
- Self-motivated high achiever with a genuine drive and strong work ethic.
- Professional demeanor; confident presenting to and working directly with clients.
- Skilled collaborator who thrives under shifting priorities and deadlines.
- In-depth knowledge of performance marketing, with a focus on radio and broadcast plus digital.
- Strategic thinker with a bias toward action and comfort working with senior management.
- Able to uncover new customer opportunities through strong relationships with channel partners and media agencies.
- Thrives in a fast-paced environment and comfortable with ambiguity.
- Bachelor's Degree in Communications/Marketing preferred and/or equivalent experience.
- 1–3 years of sales experience preferred.
Skills Required
- Highly organized, process-oriented, and strong on follow-through
- Self-motivated high achiever with a strong work ethic
- Professional demeanor and confidence presenting to and working directly with clients
- Strong collaboration skills and ability to manage shifting priorities and deadlines
- In-depth knowledge of performance marketing, radio, broadcast, and digital marketing
- Strategic thinking and comfort working with senior management
- Ability to uncover new customer opportunities through relationships with channel partners and media agencies
- Ability to thrive in a fast-paced environment and work comfortably with ambiguity
- Bachelor's degree in Communications or Marketing, or equivalent experience
- 1-3 years of sales experience
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The Company
What We Do
Curtis Media Group is a media and marketing company that owns and operates 61 AM and FM radio signals and local radio brands across North Carolina. It runs the North Carolina Network, Triangle Traffic Network, and Southern Farm Network, providing news, weather, sports, traffic, and agricultural information. Through radio, digital platforms, events, publishing, and advertising sales, CMG connects audiences and helps advertisers develop custom campaigns while serving local communities.
