The Role
Executes multi-channel B2B marketing campaigns from planning through reporting, manages HubSpot workflows and marketing data, develops content and sales enablement materials, coordinates agencies and events, updates websites, and reports campaign performance. Collaborates with Sales, Revenue Operations, agencies, and other stakeholders to support customer engagement, lead generation, attribution, and revenue initiatives.
Summary Generated by Built In
DEPARTMENT: Revenue > Marketing
REPORTS TO: Fractional CMO
DIRECT REPORTS: None
STATUS: Full-time, Exempt
PAY RANGE: $58,724 - $83,970
ROLE OVERVIEW
The Marketing Specialist executes multi-channel marketing campaigns, marketing technology activities, content development, agency coordination, sales enablement, events, and website updates from approved strategies and messaging. This individual-contributor role manages work from planning through launch and reporting, maintains campaign attribution and data standards, and coordinates with Sales, agency partners, and other contributors to support customer engagement and revenue initiatives.
ROLE CAPABILITIES
Campaign Execution
- Builds and launches multi-channel campaigns from approved strategies and briefs.
- Maintains campaign calendars, timelines, and launch requirements.
- Reviews campaign assets for accuracy and quality before launch.
- Establishes campaign tracking through UTMs, audience lists, landing pages, and related attribution methods.
- Monitors campaign performance across channels.
- Produces regular performance reports and summarizes findings for internal teams.
- Plans event and sponsorship promotion, registration pages, invitations, and supporting materials.
- Develops post-event content and campaigns.
- Maintains website pages, builds landing pages, and completes basic SEO and conversion improvements while coordinating larger changes with agencies or developers.
Marketing Operations
- Builds and manages emails, workflows, lists, forms, and dashboards in HubSpot.
- Maintains assigned HubSpot administration and platform maintenance responsibilities in coordination with Revenue Operations.
- Applies documented lifecycle stages, lead-routing rules, and data standards.
- Builds and segments target-account and contact lists from criteria established by Marketing and Sales.
- Enriches campaign and sales audiences using approved data sources.
- Maintains reporting structures that support campaign and asset-engagement measurement.
Brand Content Development
- Coordinates marketing requests and briefs with agency partners.
- Reviews agency copy and creative against approved brand and messaging standards.
- Tracks agency deliverables, timelines, and assigned budgets.
- Develops customer case studies and testimonials through research and customer interviews.
- Writes newsletters and prospect and customer nurture content.
- Produces short-form content, including blogs and social posts.
- Creates brand, product, and sales collateral from approved messaging.
- Adapts content to the intended audience, channel, and campaign objective.
- Maintains alignment with established brand voice, messaging, and content standards.
Sales Enablement
- Develops sales enablement materials, including presentations, one-pagers, email templates, outreach sequences, and talking points.
- Coordinates with Sales to identify campaign and sales-play requirements.
- Maintains target-account and contact lists that support approved sales priorities.
- Communicates list, campaign, and asset-engagement results to Sales.
- Coordinates post-event lead handoff and follow-up activity with Sales.
- Maintains approved messaging across marketing and sales-support materials.
MINIMUM JOB QUALIFICATIONS
- 4-6 years of B2B marketing experience, ideally in telecom, technology, or services
- Demonstrated ability to manage campaigns end to end with limited supervision
- Strong writer with a portfolio that includes long-form (case studies) and short-form work
- Hands-on marketing automation experience
- Experience building and segmenting target lists and working directly with a sales team
- Experience working with agencies or freelancers
- Strong project management and attention to detail
- Comfort with data: pulling, interpreting, and summarizing performance
- Ability to work independently within a defined strategy and take direction from multiple stakeholders
- Valid driver’s license or ability to access reliable transportation.
- Ability to reach, sit, stand, walk, push, pull, lift, use fingers, grasp, feel, talk, hear, and perform repetitive motions.
- Ability to exert up to 10 pounds of force occasionally and negligible force frequently or constantly to move objects.
PREFERRED JOB QUALIFICATIONS
- HubSpot experience, including workflows and reporting, with comfort working in a shared admin environment
- Event or sponsorship coordination experience
- Familiarity with data enrichment or prospecting tools (for example Apollo, ZoomInfo, or similar)
- Experience with a CMS and basic web editing (WordPress)
- Familiarity with customer data and compliance rules in telecom marketing
SCORECARD METRICS: TBD
Skills Required
- 4-6 years of B2B marketing experience, ideally in telecom, technology, or services
- Ability to manage campaigns end to end with limited supervision
- Strong writing skills with a portfolio including long-form case studies and short-form work
- Hands-on marketing automation experience
- Experience building and segmenting target lists and working directly with a sales team
- Experience working with agencies or freelancers
- Strong project management and attention to detail
- Comfort pulling, interpreting, and summarizing performance data
- Ability to work independently within a defined strategy and take direction from multiple stakeholders
- Valid driver's license or ability to access reliable transportation
- Ability to reach, sit, stand, walk, push, pull, lift, use fingers, grasp, feel, talk, hear, and perform repetitive motions
- Ability to exert up to 10 pounds of force occasionally and negligible force frequently or constantly to move objects
- HubSpot experience, including workflows and reporting, with comfort working in a shared admin environment
- Event or sponsorship coordination experience
- Familiarity with data enrichment or prospecting tools such as Apollo or ZoomInfo
- Experience with a CMS and basic web editing, such as WordPress
- Familiarity with customer data and compliance rules in telecom marketing
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The Company
What We Do
Oneida County Rural Telephone (OCRT) is a third-generation, family-owned telecommunications provider serving Central New York. It evolved from traditional local telephone service into delivering residential and business voice communications and broadband over its fiber-optic network. The company serves communities including Holland Patent, Stittville, Floyd, Steuben, Westernville, and parts of Marcy, is the parent company of Northland Communications, and is committed to providing a great customer experience.
