Description
In full compliance with applicable state and federal laws and regulations, as well as internal policies and procedures, the Marketing Specialist is responsible for supporting the development of the annual Marketing Plan and executing marketing initiatives in alignment with the strategic objectives of the Atlantic Federal Credit Union. The Marketing Specialist will help drive Member acquisition, Member retention, community relations and brand awareness/recognition. The Marketing Specialist will actively participate in supporting deposit and loan growth in conformity with NCUA regulations as well as Credit Union policies and procedures. Specifically, the Marketing Specialist will:
- Champion brand values and guidelines.·
- Assist in the development of an annual Marketing Plan, including a media schedule and other marketing tactics with key performance indicators (KPIs) aligning with the strategic objectives of the Credit Union.
- Develop strategic, optimized and differentiated sales collateral and digital content
- Prepare and maintain presentation materials and templates for Executive and Credit Union-wide presentations.
- Ensure marketing content is reviewed for compliance with regulatory requirements.
- Manage the Credit Union’s social media presence, including posting with appropriate frequency and voice
- Monitor, track, analyze and report data and KPIs using Integrator Advance and analytics platforms
- Actively participate in ongoing efforts to continually improve Member service.
- Keep abreast of current NCUA, CFPB, and State/Federal regulatory guidelines.
- Maintain continued communication with Member-facing business units to ensure marketing priorities are aligned with departmental goals and marketing initiatives are being executed.
- Maintain professional, well-developed communication, and interpersonal skills necessary to communicate with Members, employees, and vendors on Credit Union related matters.
The Atlantic strives to maintain balance between our employees’ personal and professional responsibilities. All full-time employees receive a highly competitive and comprehensive total compensation package including competitive pay, target incentive, medical / dental / prescription coverage, 401(k) plan (with up to 6% match), and generous paid time off. As an The Atlantic employee you are eligible for discounts on our products and services and earn paid time off for volunteering. In addition to these benefits, The Atlantic provides educational and developmental opportunities as well as access to our formal Tuition Assistance Program.
Requirements
- At least two years’ experience in a financial institution with similar job functions.
- Strong interpersonal skills (oral and written communications, active listening, positive attitude, deportment).
- Proficient in Microsoft Office and Adobe Creative Suite
Skills Required
- At least two years of experience in a financial institution performing similar marketing functions
- Strong interpersonal skills, including oral and written communication, active listening, positive attitude, and professional deportment
- Proficiency in Microsoft Office
- Proficiency in Adobe Creative Suite
What We Do
Atlantic Federal Credit Union is Maine's leading credit union, with over $1 billion in assets and over 49,000 members. As a member-owned, not-for-profit financial cooperative, it provides low-cost financial services, including auto loans and mortgages, to individuals and businesses in Androscoggin, Cumberland, Sagadahoc, and York counties, focusing on helping its members build better financial habits to transform their lives.
