Marketing Specialist

Posted 2 Days Ago
Be an Early Applicant
Dayton, OH, USA
In-Office
49K-82K Annually
Junior
Information Technology • Legal Tech • Professional Services • Analytics • Business Intelligence
The Role
Creates branded marketing and sales enablement assets, including presentations, videos, digital content, landing pages, and collateral. Administers and optimizes Seismic, Captello, Pardot, video platforms, and online-store technology. Executes automated digital campaigns, manages event workflows, monitors performance, and improves marketing processes through AI and automation. Maintains content libraries, develops templates, troubleshoots platforms, documents best practices, and trains teams on marketing technology and design standards.
Summary Generated by Built In

About our Team:

LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model from today’s top model creators for each individual legal use case.

About the Role:

The Design and AI Technology Specialist will play a key role in advancing Small Law Marketing by combining creative design expertise with AI-powered marketing technology and automation. Reporting to the head of Small Law Marketing, this position will create compelling marketing and sales enablement assets, including videos, presentations, digital content, branded collateral, and templated materials using professional design software and AI-enhanced creative tools. The role will also lead and optimize key marketing technologies, including Seismic, Captello, Pardot, video platforms, and the Small Law online store, while automating marketing and sales event processes to improve efficiency, ensure brand consistency, and accelerate campaign execution.

Responsibilities:

Design, Marketing Technology & Platform Management

  • Lead the administration, optimization, and support of key marketing and sales platforms, including Seismic, Captello, Pardot, and video platforms.
  • Design and produce high-quality marketing and sales enablement assets, including presentations, videos, digital content, branded collateral, and templated leave-behinds using professional design software and AI-enhanced creative tools.
  • Build, maintain, and optimize Pardot landing pages and campaign assets to support lead generation and marketing initiatives.
  • Ensure seamless integration of marketing technology into campaign execution and sales enablement while troubleshooting platform issues and coordinating with vendors or internal teams as needed.

Campaign Execution & Automation

  • Execute digital marketing campaigns using AI and automation to improve efficiency, scalability, and speed to market.
  • Create, update, and manage campaign assets across digital channels, including videos, landing pages, and sales enablement materials.
  • Automate marketing and sales event workflows to streamline execution and improve the user experience.
  • Monitor campaign performance and provide insights to support continuous optimization.

Sales Enablement, Content & Creative Services

  • Develop scalable, branded templates and sales enablement materials that support consistent messaging and visual identity.
  • Organize and maintain sales enablement content within Seismic, ensuring materials remain current, accessible, and aligned with business priorities.
  • Partner with marketing and sales teams to create compelling visual content and leverage AI-driven insights to improve engagement and campaign effectiveness.

Process Improvement & Innovation

  • Identify opportunities to improve marketing operations through AI, automation, and process optimization.
  • Evaluate and implement new technologies and creative solutions that enhance marketing efficiency and effectiveness.
  • Document processes, establish best practices, and provide training to encourage adoption of marketing technology, design standards, and AI capabilities across the team.

Requirements:

1–3 years of experience in marketing, graphic design, digital marketing, marketing technology, or a related field.

·         Proficiency with professional design software (e.g., Adobe Creative Suite, Canva, Figma, or similar) and experience creating digital and print marketing assets, presentations, and video content.

·         Experience with marketing automation and sales enablement platforms, including Pardot, Seismic, Captello, or similar technologies; experience building Pardot landing pages is highly preferred.

·         Familiarity with AI-powered marketing tools and an interest in applying AI to improve content creation and marketing efficiency.

·         Basic understanding of campaign execution, lead generation, sales enablement, and digital marketing best practices.

·         Strong organizational skills with exceptional attention to detail and the ability to manage multiple projects simultaneously.

·         Excellent communication, collaboration, and problem-solving skills, with the ability to quickly learn new technologies and support team adoption.

Work in a way that works for you:

We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

Working for you:

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
● Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
● Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
● Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
● Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
● Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
● Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
● In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice

About the business:

LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.

U.S. National Base Pay Range: $48,900 - $81,500. Geographic differentials may apply in some locations to better reflect local market rates.

We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.

We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.

Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams here.

Please read our Candidate Privacy Policy.

We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

USA Job Seekers:

EEO Know Your Rights.

Skills Required

  • 1-3 years of experience in marketing, graphic design, digital marketing, marketing technology, or a related field
  • Proficiency with professional design software such as Adobe Creative Suite, Canva, Figma, or similar
  • Experience creating digital and print marketing assets, presentations, and video content
  • Experience with marketing automation and sales enablement platforms such as Pardot, Seismic, Captello, or similar
  • Experience building Pardot landing pages
  • Familiarity with AI-powered marketing tools and applying AI to improve content creation and marketing efficiency
  • Basic understanding of campaign execution, lead generation, sales enablement, and digital marketing best practices
  • Strong organizational skills and exceptional attention to detail
  • Ability to manage multiple projects simultaneously
  • Excellent communication, collaboration, and problem-solving skills
  • Ability to quickly learn new technologies and support team adoption

LexisNexis Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about LexisNexis and has not been reviewed or approved by LexisNexis.

  • Healthcare Strength Healthcare options are often described as comprehensive, spanning medical, dental, and vision coverage alongside life and disability protection. Wellbeing programming such as wellness initiatives and fitness support is also positioned as part of the overall package.
  • Retirement Support Retirement benefits are repeatedly framed as a meaningful component of total rewards through 401(k) matching and access to stock purchase opportunities. Performance bonuses and charitable matching are also included as financial-support features within the broader rewards mix.
  • Leave & Time Off Breadth Time-off offerings are portrayed as broad, including PTO, paid holidays, sick leave, and paid volunteer time. Flexible work arrangements, including remote options and flexible hours, further strengthen the overall rewards experience.

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The Company
HQ: Alpharetta, GA
10,001 Employees
Year Founded: 1970

What We Do

LexisNexis Legal & Professional is a leading global provider of legal, regulatory and business information and analytics that help customers increase productivity, improve decision-making and outcomes, and advance the rule of law around the world. We help lawyers win cases, manage their work more efficiently, serve their clients better and grow their practices. We assist corporations in better understanding their markets, monitoring their brands and competition, and in mitigating business risk. We collaborate with universities to educate students, and we support nation-building with governments and courts by making laws accessible and strengthening legal infrastructures. We partner with leading global associations and customers to collect evidence against war criminals and provide tools to combat human trafficking. LexisNexis Legal & Professional, which serves customers in more than 130 countries with 10,000 employees worldwide, is part of RELX Group, a global provider of information and analytics for professional and business customers across industries.

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