Marketing Specialist (Hybrid)

Posted 5 Days Ago
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Minneapolis, MN, USA
In-Office
80K-110K Annually
Senior level
Consulting • Energy
The Role
Support corporate business development by synthesizing market intelligence, defining market priorities, coordinating client and sector initiatives (primary focus: power market), developing go-to-market strategies, and collaborating with cross-functional teams to strengthen client relationships and drive growth.
Summary Generated by Built In

The role – what you’ll do 

Barr is seeking a marketing specialist to join our Minneapolis, Minnesota-based Corporate Business Development team in a hybrid role supporting the advancement of Barr’s firmwide market strategies. This role works closely with Corporate Business Development, Communications, and Events teams and business unit leadership to help shape and position Barr’s engineering and environmental consulting services within priority market sectors. The position is responsible for synthesizing market and economic intelligence, helping define market priorities, supporting go-to-market strategies, coordinating client- and market-focused initiatives, and translating Barr’s technical strengths into clear, compelling, and consistent market offerings that strengthen client relationships and drive long-term growth. 

A successful person in this role is strategic, proactive, and detail-oriented, with a strong client focus and the ability to influence without direct authority. They thrive in a fast-paced environment, manage multiple priorities with strong organization and follow-through, and communicate effectively across teams. They balance independent initiative with collaborative teamwork and demonstrate flexibility in adjusting their schedule to meet project and client needs. 

Your impact – key responsibilities 

  • Business development and market positioning: proactively identify client needs and market opportunities for Barr’s integrated engineering and environmental solutions. Work with project teams and principals to qualify opportunities where Barr can introduce solutions.

  • Market and client coordination: lead the coordination of specific market sector strategy and engage in coordinating market sector and key client engagement for the sector. Align strategy efforts, driving actions that position Barr for long-term market opportunities. The primary focus will be on the power market and related clients, with support for additional markets and services as needed. 

  • Strategic positioning and client development: coordinate activities related to client loyalty initiatives, long-lead pursuits, and strategic positioning efforts to help strengthen Barr’s client relationships and market presence. 

  • Marketing research and market intelligence: conduct research to inform market sector, client, business unit, and company marketing objectives; this may include monitoring RFP and intelligence data resources to inform Business Development, Communications, and business unit teams.

  • Go-to-market strategy development: partner with business unit leads, client events, and communications in support of go-to-market strategy development to promote Barr’s integrated engineering and environmental solutions services.

  • Corporate Business Development initiatives: coordinate and lead Corporate Business Development initiatives as assigned, collaborating with cross-functional teams to ensure successful execution. 

About the opportunity 

  • Hybrid: a hybrid work arrangement may be considered for this position. A hybrid work arrangement refers to splitting time worked between a Barr office and a home office. This position is based out of Barr's Minneapolis, Minnesota, office. 

  • Travel requirement: approximately 10 percent travel to support client meetings, industry events, and internal engagement with staff in various offices. 

About you – required core competencies 

  • Education: bachelor’s degree in marketing, business, or a related field.

  • Experience: five or more years of relevant experience.

  • Supporting business development and communications functions. 

  • Leading activities within cross-functional teams.

  • Communication: strong interpersonal, oral, and written communication skills, with the ability to communicate effectively across teams. 

  • Travel: ability and willingness to travel occasionally to support client meetings, industry events, and internal collaboration activities. 

  • Possession of a current, valid driver’s license and acceptable driving record. 

  • Must be legally authorized to work in the United States without the need for sponsorship by Barr, now or in the future.

Helpful additional experience (not required) 

  • Experience developing and implementing digital marketing and social media strategies. 

  • Knowledge of client journey mapping for business development strategies. 

  • Understanding of engineering and environmental consulting markets, particularly related to the power utilities, renewable energy, data centers, and/or oil and gas. 

  • Experience in the architecture, engineering, and construction (AEC) industry. 

  • Proficiency preparing visual presentation materials.

  • Experience with Deltek Vantagepoint.

Compensation 

Anticipated range of $80,000–$110,000 annually. Compensation will vary based on relevant experience, education, skill level, and other compensable factors. Employees in this position may also be eligible for a discretionary cash bonus based on team and individual performance. This position is classified as Exempt (salaried) under the Fair Labor Standards Act. 

#LI-Hybrid 

Benefits - what we offer

We are committed to providing an employee experience that attracts and retains top talent. That's why we offer a competitive package of employee benefits - including some unique offerings not found at other companies. At Barr, we also believe that learning doesn't stop when you get your degree, which is why we provide coaching, mentoring, and support for ongoing educational opportunities to foster professional development at every stage of your career.

  • Competitive, affordable insurance plans: Medical, dental, vision, life, disability, accidental death insurance, and flexible spending accounts for medical and dependent care

  • Retirement benefits: 401(k) retirement savings plan with company contribution and an Employee Stock Ownership Plan (ESOP) with company contribution in Barr stock

  • Profit distribution: Barr has a "no retained earnings" model and distributes all profit to our employees through our annual bonus distribution plan, ESOP, and dividends to shareholders

  • Professional development benefits: Annual time and expense allowances, mentorship program, and many internal training opportunities

  • Work/life balance: Paid time off, holidays, overtime for non-exempt/hourly staff, and compensatory time for exempt/salaried staff (time off or pay for extra time worked), paid family leave

  • Wellness focus: Ergonomic analysis and equipment, Personal Protective Equipment allowance, wellbeing-focused educational opportunities

Please note that benefits eligibility is determined and may change based on part-time, reduced-time, or full-time status.

About us - why choose Barr

At Barr, you'll join a community of engineers, scientists, and professionals who will help you achieve your ambitions and build a meaningful, rewarding career. You'll serve as a trusted advisor to clients who value Barr's tailored solutions and commitment to exceptional service.

As part of our employee-owned firm, you'll contribute to a culture of commitment and camaraderie where staff can thrive as professionals. We value diverse perspectives and experiences and believe an inclusive workplace is critical to our success.

To learn more about Barr's culture and values, visit: https://www.barr.com/Careers/Our-culture

Open positions at Barr Engineering Co. do not have application deadlines. Barr Engineering Co. is an equal opportunity employer, and all applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Skills Required

  • Bachelor's degree in marketing, business, or a related field.
  • Five or more years of relevant experience.
  • Experience supporting business development and communications functions.
  • Experience leading activities within cross-functional teams.
  • Strong interpersonal, oral, and written communication skills.
  • Ability and willingness to travel occasionally (approximately 10%).
  • Possession of a current, valid driver's license and acceptable driving record.
  • Must be legally authorized to work in the United States without the need for sponsorship now or in the future.
  • Position based out of Minneapolis, Minnesota (hybrid work arrangement).
  • Experience developing and implementing digital marketing and social media strategies.
  • Knowledge of client journey mapping for business development strategies.
  • Understanding of engineering and environmental consulting markets, particularly power utilities, renewable energy, data centers, and/or oil and gas.
  • Experience in the architecture, engineering, and construction (AEC) industry.
  • Proficiency preparing visual presentation materials.
  • Experience with Deltek Vantagepoint.
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The Company
HQ: Minneapolis, Minnesota
1,024 Employees
Year Founded: 1966

What We Do

Barr provides engineering and environmental consulting services to clients across the Midwest, throughout the Americas, and around the world. We have been employee-owned since 1966 and trace our origins to the early 1900s. Working together, our 1,000+ engineers, scientists, and technical specialists help clients develop, manage, and restore natural resources. Barr’s project teams work with clients in industries such as power, refining, mining, and manufacturing as well as attorneys, government agencies, and natural-resource-management organizations. Our project sites range from iron-ore mines in South America to wind-power farms in South Dakota, from manufacturing facilities in California to oil-sands fields in western Canada. Barr is an EEO employer. For more about who we are and what we do, please visit our website at www.barr.com

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