Tencent Games has developed and operated over 140 games. We provide cross-platform interactive entertainment experience for more than 800 million users in over 201 countries and regions around the world. Honor of Kings, PUBG MOBILE, and League of Legends, are some of our most popular titles around the world.
Meanwhile, we actively promote the development of esports industry, work with global partners to build an open, collaborative and symbiotic industrial ecology, and create high-quality digital life experiences for players.What the Role Entails
Role Overview
The Marketing Specialist is a role designed for a motivated professional who is both a strategic marketer and a disciplined project manager. You will play a vital role in driving the growth and visibility of our mobile game across the MENA region. By bridging the gap between high-level marketing objectives and day-to-day creative execution, you will ensure that all stakeholder requirements are streamlined for maximum efficiency, fast-paced turnaround, and deep cultural impact.
Key Accountabilities
Strategic Marketing & Campaign Management
Plan and execute marketing campaigns across various projects to strengthen brand presence and drive user engagement.
Ensure a unified, premium identity across communication channels and marketing materials.
Tailor campaigns to specific project positioning, ensuring strategies resonate with the target audience.
Research local trends in content, media, and culture to inform brand positioning and support successful market presence.
Plan and execute promotional initiatives that enhance the player experience and community connection.
Engage directly with the local gaming community to gather insights and ensure regional authenticity.
Project Management & Creative Operations
Act as the primary project manager and point of contact for the creative team, organizing workflows to ensure seamless task transitions between Marketing, Operations, Community, and Business Development.
Collaborate with different teams to deliver impactful, on-brand creative outputs with fast-paced turnarounds.
Manage relationships with external agencies and suppliers to ensure the smooth, cost-effective execution of marketing plans.
Serve as a collaborative bridge between internal departments and external partners to maintain alignment on all deliverables.
Core Principles
Efficiency & Learning: Contribute to impactful campaigns through thoughtful execution and a continuous focus on process improvement.
Proactive Problem Solving: Demonstrate a "can-do" attitude and the initiative to solve operational bottlenecks in a supportive environment.
Curiosity: Maintain an active interest in market shifts to contribute fresh ideas that keep our strategies ahead of the curve.
2–4 Years of experience in Marketing or Agency Account Management, preferably within the gaming or tech industry.
Familiarity with the marketing landscape and a strong connection to the local gaming community.
Highly organized with a track record of managing multi-stakeholder workflows and creative production timelines.
A "people person" who thrives on teamwork and understands that collaboration is the foundation of a successful hub.
Excellent verbal and written communication in Arabic and English; Chinese is a plus.
Ability to work in a dynamic, startup-like environment, with a flexible and collaborative approach.
Beyond basic tool proficiency, you possess a proactive mindset for identifying and integrating AI-driven workflows.
Active gamer with strong understanding of mobile gaming culture, especially battle royale and competitive shooter genres.
As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
Skills Required
- 2-4 years of experience in Marketing or Agency Account Management
- Familiarity with the marketing landscape and local gaming community
- Excellent verbal and written communication in Arabic and English; Chinese is a plus
Tencent Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Tencent and has not been reviewed or approved by Tencent.
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Healthcare Strength — Healthcare coverage is positioned as a standout, with strong PPO options and relatively low prescription costs highlighted for U.S. plans. This suggests the medical offering can be a meaningful component of the overall rewards package for U.S.-based employees.
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Retirement Support — Retirement support is framed as competitive in the U.S., with employer match details called out as an item to confirm in writing. This indicates retirement benefits can be a notable strength where applicable.
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Strong & Reliable Incentives — Performance-linked incentives and share-based awards are repeatedly included as part of the compensation model, alongside potential RSU and sign-on eligibility in certain roles. This points to total rewards often extending beyond base pay through variable and equity components.
Tencent Insights
What We Do
Tencent uses technology to enrich the lives of Internet users. Our communications and social platforms Weixin and QQ connect users with each other, with digital content and daily life services in just a few clicks. Our high performance advertising platform helps brands and marketers reach out to hundreds of millions of consumers in China. Our financial technology and business services support our partners' business growth and assist their digital upgrade. We invest heavily in talent and technological innovation, actively participating in the development of the Internet industry. Tencent was founded in Shenzhen, China, in 1998, and listed on the Main Board of the Stock Exchange of Hong Kong since June 2004.
