Marketing Specialist - Branding, Design, Engagement

ABOUT US

Founded in 1866, The Sanborn Map Company (Sanborn) is one of the oldest continuously operating mapping and geospatial information technology companies in the US. Our work is highly visual, and our mapped data and applications are an essential part of today’s information economy. We serve many industries and government departments and need to communicate effectively with them about our wide range of products and services. We remain at the forefront of the GIS and photogrammetry industry by offering high quality, technologically superior products and services backed by the industry’s most experienced staff. We are looking for a talented individual to fill this role working in a collaborative environment ready to innovate workflow.

LOCATION: Colorado Springs, CO In-Office daily

SUMMARY

The Marketing Specialist – Branding, Design, Engagement will help lead Sanborn’s visual identity, creative production, multimedia storytelling, conference activation, and reusable customer-facing collateral. Executing priorities established by the Chief Revenue Officer, this role converts approved campaign briefs into compelling visual experiences across Sanborn’s six revenue verticals and shared solution practices.

MAJOR RESPONSIBILITES

Brand Management and Creative Direction

• Maintain and apply Sanborn’s visual identity across digital, print, presentations, proposals, events, video, and internal materials.
• Establish practical brand standards, templates, design systems, and quality controls that enable consistent production by a two-person team.
• Create reusable visual systems that can be adapted across revenue verticals, shared solution practices, and government and commercial audiences.
• Review customer-facing materials for visual consistency and brand compliance.
• Coordinate external designers, printers, photographers, videographers, fabricators, and creative vendors when approved.

Graphic Design and Visual Storytelling

• Design reports, solution briefs, case studies, white papers, infographics, diagrams, presentations, advertisements, webpages, handouts, booth graphics, signage, and digital campaign assets.
• Translate technical information, data, workflows, use cases, and project outcomes into clear visual stories.
• Develop modular visual content that can be reused across web, email, social media, webinars, conferences, presentations, proposals, and sales outreach.
• Create prioritized sales and business-development collateral, including one-pagers, leave-behinds, account-specific presentations, and executive briefing materials.
• Provide proposal graphics and layout support when prioritized through the marketing intake process.

Social Creative, Video and Multimedia

• Produce social graphics, short-form visual content, animations, field stories, and campaign creative based on approved messaging.
• Create and edit interviews, demonstrations, customer stories, webinar excerpts, and other short-form videos.
• Develop webinar visuals, speaker materials, title graphics, visual transitions, and post-event multimedia assets.
• Maintain production standards for image quality, accessibility, file formats, and brand consistency.
• Repurpose approved flagship content into multiple visual formats to extend campaign value.

Conference and Market Engagement

• Create event-specific creative kits aligned with CRO-approved market priorities and quarterly campaign themes.
• Design, source, order, inventory, pack, label, ship, receive, and track booth materials, displays, handouts, promotional items, and related collateral.
• Coordinate production specifications, vendors, shipping deadlines, delivery, return logistics, and asset readiness.
• Support onsite or remote content capture and convert event activity into reusable post-event content.
• Escalate event-related capacity conflicts and avoid producing unsupported one-off materials outside approved priorities.

Creative Asset and Production Management

• Maintain an organized, searchable library of approved images, recordings, videos, logos, templates, presentations, campaign files, and production assets.
• Maintain master templates for documents, presentations, letterhead, social media, events, and commonly requested marketing materials.
• Document usage rights, source information, customer approvals, versions, and production specifications where applicable.
• Manage creative intake, production schedules, proofing, vendor deliverables, and final-file archiving.
• Apply efficient production practices that reduce custom one-off work and increase reuse.

SUPERVISORY RESPONSIBILITIES

None.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Demonstrated expertise in graphic design, brand management, digital and print production, presentations, social creative, and multimedia.
• Strong proficiency with professional design, presentation, and video-editing tools.
• Ability to translate technical subject matter into clear, accurate, and engaging visual communication.
• Strong visual judgment, proofreading, file-management, vendor-management, and production-coordination skills.
• Ability to manage event collateral, inventory, production schedules, and shipping logistics.
• Ability to collaborate effectively with executives, sales, business development, proposal teams, and technical experts.
• Familiarity with maps, GIS, remote sensing, infrastructure, engineering, environmental science, or geospatial services is preferred.
• Excellent written and verbal communication skills.
• Experience with slide design in PowerPoint and Microsoft tools

EDUCATION

Associate’s degree in graphic design, visual communication, marketing, digital media, communications, or a related field, or equivalent relevant experience. Bachelor’s degree preferred.

EXPERIENCE

A significant plus is experience or familiarity with digital maps, GIS software, or the geospatial industry in general. Creative work at an agency or on a corporate marketing team is a significant plus.

• 3+ years of relevant experience in brand design, content marketing, corporate creative services, multimedia, event marketing, or a related discipline preferred.
• A portfolio demonstrating strong digital, print, presentation, social, and multimedia work is required.
• Experience supporting a technical, professional-services, engineering, infrastructure, or B2B organization is preferred.

Salary Range: 60K - 80K annual

Applicant must live in the U.S. and be authorized to work in the U.S.

Sanborn offers a comprehensive health and wellness program which includes medical, dental, vision, 401k, holiday, PTO, EAP, disability and life insurance benefits.

TO APPLY: Visit our website: www.Sanborn.com under the Careers menu option to apply. We are accepting applications for this position until October 15, 2026. Sanborn is an AA/Veteran/Disability Equal Opportunity Employer.