Marketing Services Specialist

ESSENTIAL EXPECTATIONS                                                                                                                

Diversity, Equity, And Inclusion Expectations

Goodwill is committed to fostering a culture of dignity and trust where all individuals feel respected and valued. The sum of individual differences, life experiences, knowledge, background, education, unique capabilities, and talent converge to create an environment of inclusivity, equity, and excellence.

Safety Expectations

At Goodwill, safety is everyone’s job. Ensuring a workplace where people can grow and enrich themselves and others by giving can only happen if our environment is secure and safe. Being compliant with safety rules, policies, procedures, and regulations, while assessing and eliminating workplace hazards, is essential to our business and delivering our mission.

POSITION EXPECTATIONPOSITION EXPECTATIONS

Position Summary

The Marketing Services Specialist serves as the bridge between marketing strategy and execution. The role is a blend of project management, creative coordination, brand stewardship, vendor management, and internal client support responsibilities that influence business results, community impact, and brand perception. The Marketing Services Specialist coordinates the execution of marketing initiatives that support retail operations, mission services, fundraising, and community engagement. This position serves as a key liaison between internal stakeholders, creative resources, and external vendors to ensure marketing projects are delivered on time, on brand, and within budget.

Responsibilities

Marketing Project Coordination

• Coordinate the development and execution of marketing campaigns across retail stores, donation centers, workforce programs, and community initiatives.
• Manage marketing project timelines, deliverables, and workflows to ensure projects are completed on schedule.
• Serve as the primary liaison between internal departments and the marketing team to identify and prioritize marketing needs.
• Track campaign progress and provide status updates to stakeholders.

Creative Services Management

• Coordinate the creation and production of marketing materials, including print, digital, social media, signage, and promotional assets.
• Review marketing materials for accuracy, brand consistency, and compliance with organizational standards.
• Maintain an organized library of marketing assets and templates.

Brand Management

• Support the implementation and enforcement of Goodwill brand standards across all locations and communication channels.
• Ensure marketing materials align with organizational messaging, visual identity, and strategic objectives.
• Assist in developing marketing resources and toolkits for internal teams.

Vendor & Production Management

• Coordinate relationships with printers, promotional product vendors, advertising partners, and other marketing service providers.
• Obtain quotes, manage purchase orders, and monitor production schedules.
• Ensure quality control of printed and promotional materials.

Content & Communications Support

• Assist with content development for social media, email marketing, website updates, and internal communications.
• Coordinate storytelling projects that highlight Goodwill's mission and impact.
• Support community engagement and event promotion efforts.
• Respond to Customer Service email inquiries and social media comments.

Data & Reporting

• Maintain marketing calendars and campaign documentation.
• Track campaign metrics and prepare reports on marketing performance.
• Assist in analyzing customer, donor, and community engagement data to identify trends and opportunities.
• Support budget tracking and expense reconciliation for marketing initiatives.

Retail & Community Support

• Collaborate with retail operations teams to support store openings, promotions, seasonal campaigns, and fundraising initiatives.
• Coordinate marketing support for community events, job fairs, donation drives, and mission-related programs.
• Ensure stores and program locations receive marketing materials in a timely manner, including visiting stores on a monthly basis.

Other

• Support special events as necessary, including those that take place before or after normal business hours and/or on different days than normally scheduled.
• Assists in any other projects or tasks as determined by management. 

Core Competencies

Dependability

Meets deadlines and works autonomously. Focused, punctual, and maintains consistent

attendance. Accountable and can be relied upon during challenging and unexpected

situations.

Job Knowledge

Possesses comprehensive, functional and technical knowledge and skills to perform at a high level of accomplishment. Discerns how the job relates to other functions within the department and Goodwill operations. Follows policies, procedures, and safety protocols.

Service Oriented

Supports, assists, and advises internal and external customers in a timely manner displaying proactive and reactive behaviors. Demonstrates productive verbal and listening skills. Establishes and maintains effective relationships. Meets quality standards and evaluates customer satisfaction and results.

Teamwork

Works collaboratively and respectively with others and is sensitive to team member

engagement. Communicates openly seeking and providing support. Shares knowledge,

provides assistance, and contributes well as a leader, facilitator, or participant. Accountable

to team.

Job Specific Competencies                                                                                                                                                            

Adaptability

Adjusts and responds appropriately to change and unexpected challenges. Flexible, open to new ideas and responsibilities. Understands the implications of new information.

Computer Skills

Possesses expertise in select IT proficiencies pertinent to the position. Computer skills may include internet and email, hardware and software, word processing, graphics and multimedia, spreadsheets and databases, and programming and scripting. Understands trends in technology and uses technology to enhance performance and advance work products throughout Goodwill.

Operations Management

Manages departmental processes and assets to deliver value to the customer and Goodwill. Ability to plan, coordinate, implement, and control resources effectively to support business objectives, goals, and mission.

Project Management

Strategizes and executes projects utilizing business acumen, communication, collaboration and leadership. Manages risks, resources, scheduling, and expenditures. Institutes critical thinking, problem solving and team management. Delivers concise project status. Holds collaborators accountable. 

Environmental Factors

• Majority of duties performed in an office environment with regulated temperatures. Other duties may be performed outside the office environment where no cooling or heating will be available. Exposure to extreme heat, cold, dust and humidity may be a possibility

Physical Factors

• Able to lift, carry, push, and pull a minimum of 25 pounds.
• Prolonged standing, walking, reaching, stooping, lifting, pulling, carrying, sitting at a desk, and working on a computer.

Education, Experience and Requirements

Required

• High school diploma required.
• 2–4 years of experience in marketing coordination, project management, communications, or creative services.
• Experience managing multiple projects and deadlines in a fast-paced environment.
• Strong organizational, communication, and customer-service skills.
• Proficiency with Microsoft Office, project management tools, and marketing platforms.
• Solid professional writing skills.
• High attention to detail.
• Proficiency with Adobe Illustrator and Photoshop a plus.
• Reliable access to a vehicle with state-mandated auto insurance coverage.
• High level of integrity, business ethics, adaptability, and flexibility. 

Preferred

• Bachelor’s degree preferred. Some college a plus.
• Fluency in Spanish a plus.