Marketing Services Program Manager

Posted Yesterday
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Barcelona, Cataluña, ESP
In-Office
Senior level
Healthtech • Logistics • Pharmaceutical
We are united in our responsibility to create healthier futures
The Role
Leads the launch, adoption, growth, and operational execution of telemedicine, loyalty, and dermatology services across a 900-pharmacy network. Develops B2B2C marketing and commercial strategies, creates promotional and training materials, trains pharmacy teams, coordinates internal and external stakeholders, monitors KPIs and budgets, and implements improvements to enhance customer value, service utilization, and revenue.
Summary Generated by Built In
Our team members are at the heart of everything we do. At Cencora, we are united in our responsibility to create healthier futures, and every person here is essential to us being able to deliver on that purpose. If you want to make a difference at the center of health, come join our innovative company and help us improve the lives of people and animals everywhere. Apply today!
Job Details
At Alliance Healthcare, part of the Cencora family, we are committed to creating healthier futures. As a leading healthcare solutions provider, we support pharmacies through innovative services that enhance patient care, strengthen customer engagement and drive sustainable business growth.
We are looking for a Healthcare Services & Pharmacy Solutions Manager to lead the development and growth of innovative health services across our pharmacy network, including Telemedicine, Loyalty Programs and Dermatology solutions.
Position Summary
This role is responsible for driving the commercial success, adoption and operational execution of healthcare services across a network of 900 pharmacies. Acting as the link between pharmacies, service providers and end consumers, you will define go-to-market strategies, optimize service performance and deliver growth in a B2B2C environment.
Reporting to the Marketing Services Manager, you will play a key role in expanding Alliance Healthcare's healthcare services offering and creating value for both pharmacies and patients.
Key Responsibilities
  • Lead the launch, implementation and growth of Telemedicine, Loyalty and Dermatology services across the pharmacy network.
  • Develop and execute B2B2C marketing and commercial strategies to drive service adoption, engagement and revenue growth.
  • Create marketing materials, training content, sales presentations and point-of-sale support tools.
  • Train pharmacy teams and field teams to ensure successful deployment and service utilization.
  • Coordinate internal teams, external providers and key stakeholders to ensure seamless service delivery.
  • Monitor performance, KPIs, budgets and forecasts, providing regular business insights and recommendations.
  • Identify operational challenges and implement solutions to improve pharmacy experience and business performance.
  • Drive continuous improvement initiatives that enhance customer value and commercial outcomes.

What We're Looking For
Experience
  • 5+ years of experience in marketing, business development, service management, project management or commercial roles.
  • Experience in healthcare, pharmaceutical, retail or pharmacy environments is highly desirable.
  • Proven experience managing multi-stakeholder projects and service-based business models.

Education
  • Degree in Marketing, Business Administration, Pharmacy or a related field.

Skills
  • Strong commercial and business development mindset.
  • Excellent project management and stakeholder management skills.
  • Analytical and data-driven decision-making capabilities.
  • Strong communication, presentation and influencing skills.
  • Experience managing budgets, forecasts and business KPIs.
  • Advanced English proficiency.

Why Join Alliance Healthcare?
  • Lead innovative healthcare services with direct impact on pharmacies and patients.
  • Be part of a growing strategic business area within Cencora.
  • Work in a collaborative, dynamic and purpose-driven environment.
  • Enjoy opportunities for professional growth and career development.

Help shape the future of healthcare services in pharmacy and create healthier futures with Alliance Healthcare.
What Cencora offers
Benefit offerings outside the US may vary by country and will be aligned to local market practice. The eligibility and effective date may differ for some benefits and for team members covered under collective bargaining agreements.
Full time
Affiliated Companies
Affiliated Companies: Alliance Healthcare España S.A.
Equal Employment Opportunity
Cencora is committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status or membership in any other class protected by federal, state or local law.
The company's continued success depends on the full and effective utilization of qualified individuals. Therefore, harassment is prohibited and all matters related to recruiting, training, compensation, benefits, promotions and transfers comply with equal opportunity principles and are non-discriminatory.
Cencora is committed to providing reasonable accommodations to individuals with disabilities during the employment process which are consistent with legal requirements. If you wish to request an accommodation while seeking employment, please call 888.692.2272 or email [email protected]. We will make accommodation determinations on a request-by-request basis. Messages and emails regarding anything other than accommodations requests will not be returned

Skills Required

  • 5+ years of experience in marketing, business development, service management, project management, or commercial roles
  • Experience in healthcare, pharmaceutical, retail, or pharmacy environments
  • Experience managing multi-stakeholder projects and service-based business models
  • Degree in Marketing, Business Administration, Pharmacy, or a related field
  • Strong commercial and business development mindset
  • Excellent project management and stakeholder management skills
  • Analytical and data-driven decision-making capabilities
  • Strong communication, presentation, and influencing skills
  • Experience managing budgets, forecasts, and business KPIs
  • Advanced English proficiency

What the Team is Saying

Jason
Silvana
Paul Fritzsch
Denesha Thompson
Cindy Aviles
Denesha Thompson
Tina Martinez

Cencora Compensation & Benefits Highlights

  • Healthcare Strength — Medical, dental, and vision coverage alongside prescription drug and mental/behavioral health resources are described as comprehensive with solid options. Health insurance is considered a standout component among the offerings.
  • Parental & Family Support — Paid parental leave (12 weeks), caregiver leave, fertility and family‑building support, adoption/surrogacy assistance, and backup childcare feature prominently. These programs are viewed as robust and supportive for families.
  • Retirement Support — A 401(k) match of 100% on the first 3% and 50% on the next 2%, plus access to an ESPP, are highlighted benefits. Retirement programs are considered strong and a meaningful part of total compensation.

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The Company
HQ: Conshohocken, PA
51,000 Employees
Year Founded: 2023

What We Do

Cencora is a leading pharmaceutical solutions organization centered on improving the lives of people and animals everywhere. With 46,000+ global team members, we have the opportunity to make a positive impact on healthcare in communities everywhere. Our team members are empowered to activate their careers through a collective of tools and resources designed to support individual career interests and aspirations. We value our listening culture that actions real outcomes and our team members appreciate and recognize one another for contributions that are making a meaningful global impact. No matter what your role is here, the work we do together has meaning. When you join our team, you become a crucial part of a greater purpose. We’re committed to supporting you personally and professionally, so we can achieve more together at the center of health. Protect yourself from job scams: Recruitment scams are on the rise. To protect yourself, we urge you to be vigilant and follow these guidelines > https://careers.cencora.com/us/en/job-scams

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