Marketing Operations Manager

Reposted 2 Days Ago
3 Locations
In-Office
95K-115K Annually
Mid level
Financial Services
The Role
The Marketing Services Coordinator manages inbound marketing requests, prioritizes and categorizes them, executes approved requests, maintains status records, and communicates with stakeholders. This role requires strong organization and professionalism in a fast-paced environment.
Summary Generated by Built In

Position Summary:  

The Marketing Operations Manager serves as the operational PMO for the marketing team — running the team's project tracking system, meeting cadences, resourcing visibility, and cross-team reporting. It also leads managing inbound marketing requests from colleagues across the firm.

As the team PMO, the role owns the marketing team's day-to-day project operations: maintaining the team's Asana operating structure, running status and resourcing reporting, and overseeing large projects and processes. This also includes managing inbound marketing requests and serving as air-traffic control to receive and either execute or route requests. It requires a service orientation and is the first point of contact for all requestors.

This is an execution and operations role focused on running the team's operating system and making continuous improvements to drive scale and efficiency. The right candidate is obsessively organized, service-oriented, and comfortable taking operational command of a team, working with the CMO and marketing pillar leads.

Primary Responsibilities 

Team PMO & Operations (~50%)

  • Own and maintain the marketing team's Asana operating structure — projects, workflows, task hygiene, and templates — across all workstreams (brand, content, digital, events, institutional, practice marketing)
  • Build and maintain dashboards and status reports that give team leads and the CMO real-time visibility into project status, bottlenecks, and risk
  • Track team capacity and resourcing across concurrent projects; flag overallocation or timeline conflicts to the appropriate lead before they become escalations
  • Support the team's recurring meeting cadence and own regular project status check-ins — building agendas, capturing action items, and following up on open items for team meetings, project check-ins, and leadership updates
  • Prepare consolidated status materials for CMO 1:1s with senior stakeholders and leadership reporting
  • Extract and track action items from meeting notes and recordings into Asana, ensuring accountable owners and due dates are assigned
  • Maintain and continuously improve PMO documentation — intake workflows, SLA definitions, project templates, and standard operating procedures
  • Coordinate cross-functional dependencies between marketing workstreams and other internal teams (compliance, design, digital, content)
  • Build and maintain intake and request-volume reporting to identify recurring patterns and inform team process and staffing decisions

Request Intake & Triage (~50%)

  • Serve as the primary point of contact for all inbound marketing requests submitted via the firm's marketing intake form
  • Review and categorize requests by service type, business unit, and urgency; confirm receipt and set expectations with requestors promptly
  • Provide consistent, on-script status updates throughout the lifecycle of each request
  • Manage stakeholder expectations professionally when timelines shift or requests require redirection
  • Build credibility with advisors and internal teams as a reliable, responsive point of contact for marketing support
  • Assess each submission against established scope, SLA, and marketing policy to determine the appropriate course of action
  • Gather missing information from requestors where needed before routing or executing
  • Escalate requests that require team discussion, are complex, or come from VIPs
  • Execute requests that align to the template library. Coordinate with internal team members (design, digital, content, compliance) as needed to execute bespoke requests that fit within SLA
  • Maintain accurate status records for all open requests in the firm's project management system (Asana)
  • Own intake process, SLA, and colleague experience improvement
  • Document recurring scope issues and surface patterns to inform evolution
  • Own and manage the firmwide Marketing resources intranet page

Required Qualifications: 

  • 5-10 years of experience in marketing operations, PMO, marketing coordination, account services, project management, or client services
  • Demonstrated experience running a project management system (Asana, Monday.com, Workfront, or similar) for a team, including project/task structure, status tracking, and reporting — not just personal task use
  • Demonstrated ability to manage multiple concurrent requests or projects with accuracy and professionalism
  • Strong written communication skills — able to produce clear, professional stakeholder updates, policy-based responses, and status reporting for leadership audiences
  • Comfort working within defined processes and systems, balanced with the ability to build and improve operating rhythms and documentation from scratch
  • Sound judgment to apply scope and compliance policies accurately, including the confidence to professionally decline or redirect requests that fall outside defined parameters
  • Detail-oriented and organized, with experience tracking resourcing or capacity across a team
  • Strong command of Excel and PowerPoint
  • Ability to work collaboratively, resourcefully, and with a calm, solutions-oriented approach across both reactive and cadence-driven work
  • Degree in Marketing, Communications, Business, or a related field a plus

Preferred Qualifications: 

  • Experience in financial services, professional services, or another regulated industry
  • Familiarity with marketing compliance considerations (e.g., SEC/FINRA advertising guidelines) or demonstrated ability to learn quickly
  • Experience with CRM or marketing platforms (Salesforce, HubSpot, Marketo, or similar)
  • Background in agency traffic coordination, shared services, internal creative operations, or a formal PMO function
  • Experience working in a matrixed organization with multiple internal stakeholder types and senior/executive stakeholders

Compensation Range:

$95,000 - $115,000

Why Cerity Partners:

Our people drive our success by working together to deliver exceptional service to our clients. Below is a glimpse of the key elements of our total rewards package:

  • Health, dental, and vision insurance – day 1!
  • 401(k) savings and investment plan options with 4% match
  • Flexible PTO policy
  • Parental Leave
  • Financial assistance for advanced education and professional designations
  • Opportunity to give back time to local communities
  • Commuter benefits

Cerity Partners is committed to providing an environment where all individuals can be their authentic selves. We are an Equal Opportunity Employer who respects each individual and supports the diverse cultures, perspectives, and experiences of our colleagues. We are dedicated to building an inclusive and diverse workforce and will not discriminate based on race, religion, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law. 

Cerity Partners is committed to working with and providing accommodations to applicants with disabilities or special needs. For those needing accommodations, please reach out to [email protected]. Applicants must be authorized to work for any employer in the U.S.

Skills Required

  • 2-5 years of experience in marketing operations, marketing coordinator, project management or client services role
  • Strong written communication skills
  • Detail-oriented and organized; experience using task management platforms
  • Strong command of Excel and PowerPoint
  • Proficiency with project management tools

Cerity Partners Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cerity Partners and has not been reviewed or approved by Cerity Partners.

  • Retirement Support An employer 401(k) match is part of the package, supporting long-term savings. Feedback suggests retirement benefits are a consistent component across materials.
  • Leave & Time Off Breadth Flexible PTO, paid holidays, and paid parental leave are explicitly included, enabling time away when needed. Feedback suggests time-off policies are viewed as a strong element of the offering.
  • Wellbeing & Lifestyle Benefits Hybrid work, commuter benefits, employee assistance resources, and optional spending accounts broaden the total rewards beyond base pay. Feedback suggests these perks contribute to perceived overall balance.

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The Company
HQ: New York, NY
879 Employees

What We Do

Our mission is to positively impact the financial well-being of our clients by delivering objective financial advice. We serve high-net-worth individuals and their families, businesses and their employees, and nonprofit organizations. Our advice, comprehensive oversight and fiduciary duties extend well beyond investments. We bring together all the experts necessary to address the various facets of a client’s financial life, including attorneys, tax advisors, financial planners and investment professionals. This approach to advice and service along with our private partnership business model have made us one of the premier investment advisers in the country, and a desired home for talented and passionate financial advisors who seek to serve clients the proper way. https://ceritypartners.com/award-disclosures Cerity Partners LLC reserves the right, to the extent permitted under applicable law, to retain and,monitor all electronic communications. Cerity Partners LLC is not responsible for content posted by third-parties, and does not accept any endorsement, recommendation, or like statement made by third-parties. Third-party content shared, liked, or commented on by Cerity Partners LLC should not be construed as a recommendation of any kind, and is deemed reliable but not guaranteed as to its value, accuracy, or suitability with respect to any person. Statements and messages are subject to the following terms: https://ceritypartners.com/terms-and-conditions/.

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