Marketing SEM/SEO Lead

ResProp Management helps people find apartment homes and builds communities. We are a multi-family property management company that serves people, community residents and owners. We got our start in 2010, have grown to over 13,000 units and we are continuing to grow daily. We owe our success to our focus on servant leadership, and our commitment to hiring top talent from the most innovative companies from both inside and outside the multifamily industry.

Based in Texas, or Florida the SEM/SEO Lead you will collaborate with the marketing team, onsite teams, and regional leadership to create customized targeted marketing strategies and brand development across digital, print, and local channels for properties within your assigned portfolio. You will partner with internal and external groups to implement a strategic marketing plan that aligns with community and portfolio goals. 

As an SEM/SEO Lead your role encompasses the successful management of a portion of our portfolios marketing efforts. You'll lead and oversee the planning, implementation, and execution of various paid media marketing products, spanning search, display, geofencing, and social media advertising.

Your role encompasses the crucial task of overseeing the completion of transaction workbooks (comprising 30-60-90-day task lists) and ensuring a seamless transition to the Operation Team. Effective collaboration with our operations team, with a particular emphasis on RVPs, RMs, and PMs, will be essential during the onboarding and transaction-handoff processes. Consequently, your role demands the cultivation and strengthening of these relationships to enhance the efficiency and effectiveness of your responsibilities.

You will serve as the primary point of contact for managing SEM vendors, responsible for overseeing the development and delivery of all paid efforts, excluding SEO. Key aspects of your role involve defining campaign objectives, standardizing setup and reporting processes, and continuously enhancing our operational efficiency and cost-effectiveness. Collaboration with our vendors will be essential to fine-tune our campaigns and strategies, maximizing results and aligning with our marketing objectives.

In this role, your proficiency in data analytics and reporting will be vital for evaluating key performance indicators and metrics tied to paid efforts -  such as impressions, clicks, click-through rates, cost-per-click, and overall ROI; using attribution data, to establish cost per lead and cost per lease metrics to make decisions related to marketing strategies.

What you'll do:

• SEM/SEO: Responsible for tracking the success of marketing campaigns and reporting on key metrics as well as making recommendations to PMs and RMs by monitoring the effectiveness of marketing efforts
• DD marketing digital analysis: Conduct digital marketing analysis to support business development efforts for portfolio growth
• Provide support to onsite teams with day-to-day marketing needs

• What you bring:
• 2-4 years experience in marketing and brand development
• Strong preference for marketing experience in the multifamily property management industry
• Demonstrated methods to self-develop capabilities using industry trends and tools 
• Bachelor’s degree from 4-year accredited university required.
• Experience with Adobe Suite (Photoshop + Indesign), Canva, Social Media, SEMRush and Looker 

Our compensation & benefits package is designed to reward long-term career growth. Your total compensation can and should grow as you progress with the company.  We evaluate performance and provide direct feedback to all teammates throughout the year, and ensure that compensation matches the role and performance. In addition, we offer the following:

• Competitive salary
• Medical, Dental, & Vision Benefits
• 401(k) retirement plan
• Competitive Paid Time Off
• Discounted rent at any properties owned by ResProp Management

Employment Eligibility Requirements:

• Applicants will be required to pass a background check and reference check prior to their first day to verify their employment eligibility. For finance focused positions a credit check may also be required.