Role:
The Marketing Science, Analyst is an implementation-focused role responsible for supporting website analytics and digital measurement initiatives across a newly launched implementation project. Unlike traditional Marketing Science positions centered around media analytics, reporting, or campaign optimization, this role focuses specifically on the technical implementation of analytics and tracking solutions within websites and digital environments.
The role requires hands-on, collaboration capable of working closely with implementation leads and supporting the deployment, configuration, and optimization of digital analytics solutions.
Core Focus of the Role
- Website analytics implementation
- Implementing analytics and tracking tools on websites
- Supporting digital measurement infrastructure
- Working with analytics platforms and tag management systems
- Understanding how website tracking and implementation work technically
Experience & Tools
- The ideal candidate will have 3–5 years of experience working with website analytics ecosystems, tag management systems, and implementation processes.
- Strong knowledge of Google Analytics, Google Tag Manager (GTM), website tracking methodologies, and analytics implementation principles is essential.
- Experience with Adobe Analytics or Adobe Launch is preferred
- Website analytics implementation knowledge
- Understanding of tracking architecture and tagging
- Experience preferred with:
- Adobe Analytics
- Adobe Launch
- Website tracking principles
What we offer:
- Maternity and parental leave extra days
- Competitive benefits packages
- Vacation, compassionate leave, sick days, and flex days
- Access to online services for families and new parents
- Diversity and Inclusion Board with 12 affinity groups
- Internal learning and development programs
- Enterprise-wide employee discounts
- And more…
At Critical Mass, we value our employees and offer competitive compensation and benefits packages. If you’re looking for a challenging and rewarding opportunity to make a significant impact on the lives of our employees, we encourage you to apply for this exciting position today!
The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.
The ask stems from our want to:
- Strengthen opportunity for continuous learning
- Improve collaboration and team relationships
- Increase employee engagement
This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.
Critical Mass is an equal opportunity employer.
Critical Mass uses artificial intelligence in our recruitment process to enhance job postings, filter keywords during the review of prospective candidates, and, in some cases, transcribe interviews with our recruiters. Human review remains central to the process, and all hiring decisions are ultimately made by our team.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx
Skills Required
- Strong knowledge of Google Analytics
- Strong knowledge of Google Tag Manager
- Knowledge of website tracking methodologies and analytics implementation principles
- Understanding of tracking architecture and tagging
- Three to five years of experience with website analytics ecosystems, tag management systems, and implementation processes
- Experience with Adobe Analytics
- Experience with Adobe Launch
What We Do
We’re Critical Mass. We are 2,000 inspired humans across 14 offices, setting the right path—not just the next one—for our clients, their customers, and our own colleagues. We work with the best, Apple, Adobe, BMW, Nike, Diageo, Airbnb, BNY and many more, to power connected ecosystems that make brands stand out by driving performance with data, technology, AI, creative and media. We’re a global marketing agency founded in Canada, but digital is our home. If you know us, then you know we’re a special place that attracts big talent and tiny egos. We’re driven, uncompromising and we live our values. We’re Critical Mass, but our friends call us CM. Learn more at criticalmass.com.
