Marketing Science & AI Manager

Posted 2 Days Ago
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Orlando, FL, USA
In-Office
Senior level
AdTech • Agency • Digital Media • Analytics
The Role
Lead marketing science and GenAI initiatives: deploy and scale MMM, causal impact, and testing frameworks; define AI/product roadmap within GCP/Gemini/ADK; collaborate with media analytics and present technical work to clients.
Summary Generated by Built In

Description

About Net Conversion:

We're a data-obsessed marketing and analytics agency in downtown Orlando, driven by a relentless pursuit of 'more'—for our clients and ourselves. Our people are our differentiator, fostering a unique, award-winning culture (10+ times 'Best Place to Work') that champions disruptive thinking and work-life balance. We're not corporate—we’re better, and hopefully, you’ll learn why!

JOB TITLE:  Marketing Science & AI - Manager

DATE:  2026

DEPARTMENT: Analytics

REPORTS TO: VP, Analytics

MAJOR PURPOSE:

This role will partner with Engineering, who is responsible for accurate media and business datasets, to ensure our data becomes actionable. They will work cross-departmentally with Media Analytics and Marketing to enhance deliverables, create new and innovative solutions and overall uplevel our technology and analytics products.

MAJOR RESPONSIBILITIES:

  • Oversee Advanced Measurement
    • Manage the deployment, execution, and scaling of data science applications, include Media Mix Modeling (MMM), causal impact, and market testing frameworks
    • Join client calls as a SME to co-present and field technical and methodology questions
  • Drive the AI/Product Roadmap
    • Identify, blueprint, and prioritize high-impact AI agent and automation opportunities
    • Lead the execution of AI applications within our GCP/ADK or Gemini Enterprise ecosystem, defining how GenAI can automate workflows and enhance our proprietary tech (Conversionomics)
  • Bridge Media & Data Team
    • Collaborate weekly with Media Analytics teams to ensure long-term modeling insights seamlessly inform tactical, fast-paced media optimizations.

Requirements

CANDIDATE SHOULD HAVE:

  • Data Science Fluency
    • Strong practical knowledge of Media Mix Modeling mechanics, diminishing return curves, and budget optimization
    • Meridian usage and experience a plus
  • Cloud & GenAI Ecosystems
    • Hands-on experience or deep familiarity with Google Cloud Platform (GCP) or another cloud platform
    • Experience with Gemini Enterprise or ADK, and LLM/Agent orchestration a plus
  • Technical Storytelling
    • Exceptional ability to demystify data science concepts and present confidently to non-technical client stakeholders.
  • Product & Roadmap Management
    • Strong capability to gather business requirements, define tool features, and direct technical product roadmaps.
  • Data Proficiency
    • Solid foundations in data analytics, spreadsheets, SQL and Python to effectively review methodologies, guide data science applications
  • Agency Agility
    • Proven experience navigating a fast-paced agency or multi-vertical environment 

EDUCATION & EXPERIENCE:

  • 7-10 years relevant experience
  • Bachelor's degree in Data Science or Data Engineering required; Master's degree preferred.

PHYSICAL REQUIREMENTS:

  • Periods sitting at a desk and monitoring computer (we have ergonomic sit stand desks)

What does Net Conversion have to offer?!

Competitive Salary

Paid medical at the base tier for the employee only

All the standard medical, dental, vision options

Unlimited PTO

60% STD at no cost to the employee 

7 weeks Paid Parental leave after 1 years of service

Supplemental product options such as critical illness, cancer, hospital, life, and more

4% 401k Match

Hybrid work from schedule for those employees in our Orlando or Charlotte office

Wellness Initiatives

Summer Fridays (office closes at 2pm)

Pet Benefits

3 & 5 year anniversary milestone gifts 

Net Conversion does not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Net Conversion is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].

Skills Required

  • Strong practical knowledge of Media Mix Modeling mechanics, diminishing return curves, and budget optimization
  • Meridian usage experience
  • Hands-on experience or deep familiarity with Google Cloud Platform or another cloud platform
  • Experience with Gemini Enterprise or ADK and LLM/Agent orchestration
  • Exceptional ability to demystify data science concepts and present to non-technical stakeholders
  • Ability to gather business requirements, define tool features, and direct technical product roadmaps
  • Solid foundations in data analytics, spreadsheets, SQL and Python
  • Proven experience navigating a fast-paced agency or multi-vertical environment
  • 7-10 years relevant experience
  • Bachelor's degree in Data Science or Data Engineering (Master's preferred)
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The Company
111 Employees
Year Founded: 2007

What We Do

Net Conversion is an analytics-driven marketing and analytics agency based in Orlando, Florida, that describes itself as performance media pioneers. The company utilizes its proprietary MarTech platform, Conversionomics, to help partners achieve measurable business results and growth. They specialize in paid media, media analytics, and comprehensive digital strategies, positioning themselves as a strategic growth partner that connects brands to people through data-driven insights.

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