Marketing Research, Associate - Corporate Affairs

Reposted Yesterday
New York, NY, USA
In-Office
110K-135K Annually
Mid level
Fintech
The Role
The Marketing Research Associate will manage research projects, deliver actionable insights, and collaborate with marketing leaders to enhance strategies.
Summary Generated by Built In

Blackstone is the world’s largest alternative asset manager. We seek to create positive economic impact and long-term value for our investors, the companies we invest in, and the communities in which we work. We do this by using extraordinary people and flexible capital to help companies solve problems. Our $1.1 trillion in assets under management include investment vehicles focused on private equity, real estate, public debt and equity, infrastructure, life sciences, growth equity, opportunistic, non-investment grade credit, real assets and secondary funds, all on a global basis. Further information is available at www.blackstone.com. Follow @blackstone on LinkedInX, and Instagram.

The Research, Associate will lead and execute high‑impact qualitative and quantitative research to inform Blackstone’s marketing and editorial strategies. This role will report to the VP of Research and Analytics and partner closely with cross-regional marketing leadership and external research partners to deliver actionable insights tied directly to business priorities.

The ideal candidate is a mixed‑methods research generalist with experience supporting marketing and advertising efforts in financial services and/or B2B industries. They bring strong project management skills, including managing external research partners, and the ability to translate complex findings into clear, executive‑ready insights. This individual is intellectually curious, highly organized, and comfortable working in fast‑paced, high‑stakes environments.

Responsibilities

  • Manage end‑to‑end research projects, from learning agenda development and methodology selection to analysis and executive‑level reporting
  • Oversee external research agency projects, ensuring timelines, budgets, and deliverables align with business objectives
  • Lead qualitative and quantitative research initiatives, including surveys, in‑depth interviews, focus groups, and stakeholder research
  • Partner closely with regional and channel marketing owners and content teams to translate research findings into clear, actionable recommendations that drive messaging and activation decisions
  • Synthesize insights on brand health, reputation, advertising campaign and creative performance, and audience behaviors, delivering concise executive briefings and presentations
  • Collaborate with channel marketing owners on marketing performance reporting and social and media listening analyses
  • Monitor and evaluate emerging research methodologies and technologies, including AI‑enabled analysis, synthetic data, and advanced modeling, to deepen understanding of Blackstone’s audiences

Qualifications

  • Bachelor’s degree required; advanced degree in social sciences, marketing, analytics, or a related field a plus
  • 3+ years of relevant experience in marketing research, insights, or a related field
  • Demonstrated expertise in mixed‑methods research, with hands‑on experience in both qualitative and quantitative methodologies
  • Experience working with and managing external research vendors across complex, multi‑workstream projects
  • Strong analytical and critical‑thinking skills, with experience researching findings to marketing and business implications
  • Exceptional written and verbal communication skills, including experience presenting to senior stakeholders
  • Highly organized, detail‑oriented, and comfortable managing multiple priorities simultaneously
  • Proficiency in PowerPoint and Excel; experience with AI-based tools, survey platforms and analytical tools a plus
  • Experience conducting research in or for financial services, investment organizations, or other B2B marketing environments is a plus


The duties and responsibilities described here are not exhaustive and additional assignments, duties, or responsibilities may be required of this position.  Assignments, duties, and responsibilities may be changed at any time, with or without notice, by Blackstone in its sole discretion.

Expected annual base salary range:

$110,000 - $135,000

Actual base salary within that range will be determined by several components including but not limited to the individual's experience, skills, qualifications and job location. For roles located outside of the US, please disregard the posted salary bands as these roles will follow a separate compensation process based on local market comparables.
Additional compensation and benefits offered in connection with the role consist of comprehensive health benefits, including but not limited to medical, dental, vision, and FSA benefits; paid time off; life insurance; 401(k) plan; and discretionary bonuses. Certain employees may also be eligible for equity and other incentive compensation at Blackstone’s sole discretion.

Blackstone is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, genetic predisposition, veteran or military status, status as a victim of domestic violence, a sex offense or stalking, or any other class or status in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, transfer, leave of absence, compensation, and training.  All Blackstone employees, including but not limited to recruiting personnel and hiring managers, are required to abide by this policy.

If you need a reasonable accommodation to complete your application, please contact Human Resources at 212-583-5000 (US), +44 (0)20 7451 4000 (EMEA) or +852 3656 8600 (APAC).

Depending on the position, you may be required to obtain certain securities licenses if you are in a client facing role and/or if you are engaged in the following:

  • Attending client meetings where you are discussing Blackstone products and/or and client questions;

  • Marketing Blackstone funds to new or existing clients;

  • Supervising or training securities licensed employees;

  • Structuring or creating Blackstone funds/products; and

  • Advising on marketing plans prepared by a sales team or developing and/or contributing information for marketing materials.

Note: The above list is not the exhaustive list of activities requiring securities licenses and there may be roles that require review on a case-by-case basis.  Please speak with your Blackstone Recruiting contact with any questions.
To submit your application please complete the form below. Fields marked with a red asterisk * must be completed to be considered for employment (although some can be answered "prefer not to say"). Failure to provide this information may compromise the follow-up of your application. When you have finished click Submit at the bottom of this form.

Skills Required

  • Bachelor's degree required
  • 3+ years of relevant experience in marketing research
  • Demonstrated expertise in mixed-methods research
  • Experience working with and managing external research vendors
  • Strong analytical and critical-thinking skills
  • Exceptional written and verbal communication skills
  • Highly organized and detail-oriented
  • Proficiency in PowerPoint and Excel
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The Company
HQ: New York, NY
4,671 Employees
Year Founded: 1985

What We Do

Blackstone is one of the world’s leading investment firms. We seek to create positive economic impact and long-term value for our investors, the companies we invest in and the communities in which we work. We do this by using extraordinary people and flexible capital to help companies solve problems. Our asset management businesses include investment vehicles focused on private equity, real estate, public debt and equity, growth equity, opportunistic, non-investment grade credit, real assets and secondary funds, all on a global basis. Further information is available at www.blackstone.com. Follow Blackstone on Twitter @Blackstone.

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