Marketing research and reporting specialist

Posted Yesterday
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Yerevan, ARM
In-Office
Mid level
Fintech • Mobile • Payments • Financial Services
The Role
Conduct market research, competitive analysis, customer surveys, segmentation, and campaign performance evaluations. Develop dashboards, reports, visualizations, and analytical frameworks to monitor marketing and business KPIs. Present data-driven insights and recommendations to management and cross-functional stakeholders, supporting strategic planning, customer experience improvements, operational optimization, and business decision-making.
Summary Generated by Built In

Idram LLC is looking for an experienced, motivated marketing Marketing research and reporting specialist to join our marketing team.

Job responsibilities

  • Conduct market research and competitive analysis to identify industry trends, customer
    behavior, market opportunities, and competitor activities, providing actionable insights
    that support strategic planning, product development, and marketing initiatives.
  • Design, manage, and analyze customer satisfaction and market research surveys (e.g.,
    NPS, CSAT, CSI, and ad hoc studies), interpret results, identify key improvement areas,
    and present data-driven recommendations to enhance customer experience and
    business performance.
  • Design, develop, and maintain comprehensive analytical reports and dashboards that
    provide timely, accurate, and actionable insights to support strategic business decision-
    making.
  • Perform customer segmentation, behavioral analysis, and campaign performance
    evaluation to develop data-driven recommendations and strategic initiatives.
  • Create interactive dashboards and data visualizations that translate complex analytical
    findings into clear, business-friendly insights for senior management and cross-functional
    stakeholders.
  • Monitor, analyze, and report on key business and marketing KPIs, ensuring performance
    is tracked against strategic objectives while proactively identifying areas requiring
    optimization.
  • Develop analytical frameworks and reporting methodologies to improve reporting
    accuracy, consistency, automation, and decision-making efficiency.
  • Deliver scheduled and on-demand reports for management and business stakeholders,
    ensuring insights are communicated clearly, accurately, and within required timelines.
  • Present analytical findings and business performance reports to management,
    translating complex data into strategic recommendations that support operational
    improvements and long-term business objectives.

Required qualifications

  • Bachelor’s degree in Marketing, Statistics, Mathematics, Economics, Finance, Business
    Analytics, Data Science, Computer Science, or a related quantitative field.
  • 3+ years of experience in marketing analytics, business intelligence, reporting, data
    analysis, or a similar analytical role.
  • Advanced knowledge of Microsoft Excel, including PivotTables, Power Query, complex
    formulas, and data analysis techniques.
  • Experience with business intelligence and data visualization tools such as Tableau,
    Power BI, Looker, or similar platforms to develop interactive dashboards and executive
    reports.
  • Experience performing statistical analysis, data modeling, customer segmentation, trend
    analysis, and KPI performance monitoring.

Skills Required

  • Bachelor's degree in Marketing, Statistics, Mathematics, Economics, Finance, Business Analytics, Data Science, Computer Science, or a related quantitative field
  • 3+ years of experience in marketing analytics, business intelligence, reporting, data analysis, or a similar analytical role
  • Advanced Microsoft Excel knowledge, including PivotTables, Power Query, complex formulas, and data analysis techniques
  • Experience with business intelligence and data visualization tools such as Tableau, Power BI, Looker, or similar platforms
  • Experience with statistical analysis, data modeling, customer segmentation, trend analysis, and KPI performance monitoring
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The Company
HQ: Yerevan
200 Employees
Year Founded: 2004

What We Do

Idram is Armenia's leading fintech company, operating an e-money and payment system since 2004 and based in Yerevan. It offers a digital wallet, QR payments accepted at tens of thousands of retail locations, instant money transfers, online banking, and 24/7 payments for hundreds of services including utilities, telecom, loans, and taxes. It also offers Idram Junior, Armenia's first financial app for children, and was the first electronic money issuer licensed by the Central Bank of Armenia.

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