Marketing Rearch Analyst - Marketing Analytics

Reposted 2 Months Ago
Longwood, FL, USA
In-Office
Mid level
Other • Retail
The Role
The Marketing Research Analyst analyzes marketing data trends, updates forecasts, assists in budgeting, and generates reports to recommend adjustments for marketing strategies.
Summary Generated by Built In
Company Description

Sears Holdings Corporation (NASDAQ: SHLD) is a leading integrated retailer with almost 2,500 full-line and specialty retail stores in the United States and Canada and the home of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, fitness equipment and automotive repair and maintenance.

Job Description

The Territories & Forecasting Marketing Analyst is responsible for gathering, compiling and forecasting multiple statistics and trends by product, source and market in order to gauge current and future results, trends and business potential. Analyze the results of the statistical projects, identify key trends and issues and develop recommendations for Direct Marketing Managers. 
 Job Duties/Responsibilities:
• Assists Finance in updating the District Rolling Forecast (DRF) monthly or as needed for forecasting purposes
• Updates the Appointment Mix forecast by product, market and month in order to determine adjustments to the monthly DRF updates. Cross-checks outcome against DRF and finance to make sure revenue assumptions are similar
• Updates Marketing Update Report weekly along with other associated reports.
• Creates trend reports for sources, such as In-Store to better determine costs and growth forecasts
• Participates in the budgeting process, including creating seasonality, gross close rate and confirmation rate annual trends by product, region and source
• Creates and updates monthly and weekly MOR grids for Home Improvement and Parts Direct.
• Assists in compiling demographic analysis data for strategy.
• Analyzes results at the geographic level for territory adjustment recommendations.
• Creates forecasts for market/product expansions or changes based on historical data, including inputting and distributing information on territory changes and mapping the changes
• Maintains market/territory definition tables

Qualifications

Education Requirements : Bachelor's Level Degree
Years of Related Experience: 3-4 Years
Required Skills:
• Advanced Excel knowledge
• Excellent analytical, organizational and communication skills
• Ability to establish own priorities and to work well independently
• Good working knowledge of cube based programs, Access and PGP encryption
• Good working knowledge of Profit and Loss worksheets (margins, fixed and variable costs)

Additional Information

All your information will be kept confidential according to EEO guidelines.

Sears is an Equal Opportunity /Affirmative Action Employer – Minorities/Veterans/Females/Disabled

Skills Required

  • Bachelor's Level Degree
  • 3-4 Years Related Experience
  • Advanced Excel knowledge
  • Excellent analytical skills
  • Excellent organizational skills
  • Excellent communication skills
  • Good working knowledge of cube based programs
  • Good working knowledge of Access
  • Good working knowledge of PGP encryption
  • Good working knowledge of Profit and Loss worksheets

Sears Holdings Corporation Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Sears Holdings Corporation and has not been reviewed or approved by Sears Holdings Corporation.

  • Wellbeing & Lifestyle Benefits — Product discounts and flexible scheduling are available, offering practical day-to-day value. These perks continue to exist even as the organization has restructured.
  • Healthcare Strength — Medical, dental, and vision coverage options are provided, with HSAs available to support healthcare spending and longer-term planning. Certain roles cite additional healthcare subsidies that help offset costs.
  • Retirement Support — Legacy defined-benefit pensions are administered by the PBGC with guaranteed monthly payments within legal limits. This provides ongoing retirement income for many former employees despite plan terminations.

Sears Holdings Corporation Insights

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The Company
HQ: Hoffman Estates, IL
Year Founded: 1886

What We Do

Sears Holdings Corporation (NASDAQ: SHLD) is a leading integrated retailer focused on seamlessly connecting the digital and physical shopping experiences to serve our members - wherever, whenever and however they want to shop.

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