Marketing Rearch Analyst - Marketing Analytics

Reposted 3 Days Ago
Be an Early Applicant
Longwood, FL
In-Office
Mid level
Other • Retail
The Role
The Marketing Research Analyst analyzes marketing data trends, updates forecasts, assists in budgeting, and generates reports to recommend adjustments for marketing strategies.
Summary Generated by Built In
Company Description

Sears Holdings Corporation (NASDAQ: SHLD) is a leading integrated retailer with almost 2,500 full-line and specialty retail stores in the United States and Canada and the home of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, fitness equipment and automotive repair and maintenance.

Job Description

The Territories & Forecasting Marketing Analyst is responsible for gathering, compiling and forecasting multiple statistics and trends by product, source and market in order to gauge current and future results, trends and business potential. Analyze the results of the statistical projects, identify key trends and issues and develop recommendations for Direct Marketing Managers. 
 Job Duties/Responsibilities:
• Assists Finance in updating the District Rolling Forecast (DRF) monthly or as needed for forecasting purposes
• Updates the Appointment Mix forecast by product, market and month in order to determine adjustments to the monthly DRF updates. Cross-checks outcome against DRF and finance to make sure revenue assumptions are similar
• Updates Marketing Update Report weekly along with other associated reports.
• Creates trend reports for sources, such as In-Store to better determine costs and growth forecasts
• Participates in the budgeting process, including creating seasonality, gross close rate and confirmation rate annual trends by product, region and source
• Creates and updates monthly and weekly MOR grids for Home Improvement and Parts Direct.
• Assists in compiling demographic analysis data for strategy.
• Analyzes results at the geographic level for territory adjustment recommendations.
• Creates forecasts for market/product expansions or changes based on historical data, including inputting and distributing information on territory changes and mapping the changes
• Maintains market/territory definition tables

Qualifications

Education Requirements : Bachelor's Level Degree
Years of Related Experience: 3-4 Years
Required Skills:
• Advanced Excel knowledge
• Excellent analytical, organizational and communication skills
• Ability to establish own priorities and to work well independently
• Good working knowledge of cube based programs, Access and PGP encryption
• Good working knowledge of Profit and Loss worksheets (margins, fixed and variable costs)

Additional Information

All your information will be kept confidential according to EEO guidelines.

Sears is an Equal Opportunity /Affirmative Action Employer – Minorities/Veterans/Females/Disabled

Top Skills

Access
Excel
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
0 Employees
Year Founded: 1886

What We Do

Sears Holdings Corporation (NASDAQ: SHLD) is a leading integrated retailer focused on seamlessly connecting the digital and physical shopping experiences to serve our members - wherever, whenever and however they want to shop.

Similar Jobs

CrowdStrike Logo CrowdStrike

Cloud Engineer

Cloud • Computer Vision • Information Technology • Sales • Security • Cybersecurity
Remote or Hybrid
28 Locations
120K-180K Annually

PwC Logo PwC

Contact Center Technology Senior Manager (CCaaS)

Artificial Intelligence • Professional Services • Business Intelligence • Consulting • Cybersecurity • Generative AI
Hybrid
23 Locations
124K-280K Annually

PartySlate Logo PartySlate

Senior Account Executive

Consumer Web • Events • Marketing Tech • Productivity • Software • Hospitality
Hybrid
Miami, FL, USA

Collectors Logo Collectors

Workplace Manager, Security & Safety

Consumer Web • eCommerce • Machine Learning • Professional Services • Software • Sports • Analytics
In-Office
Boca Raton, FL, USA
85K-101K Annually

Similar Companies Hiring

Grocery TV Thumbnail
Software • Retail • Marketing Tech • Hardware • Digital Media • AdTech
Austin, TX
47 Employees
Voltage Park Thumbnail
Software • Other • Machine Learning • Infrastructure as a Service (IaaS) • Hardware • Cloud • Artificial Intelligence
San Francisco, CA
51 Employees
Compa Thumbnail
Software • Other • HR Tech • Business Intelligence • Artificial Intelligence
Irvine, CA
60 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account