Marketing Project Specialist

Description

WHO WE ARE

We are a restaurant group that thrives on creating authentic and inspiring experiences for the communities we serve. Through the contributions of countless incredible people, past and present, we're headed to the moon with a simple mission - to make people feel good. While no one on the team is quite like the other, it's our common values that keep us united.

• Be Authentic and Humble
• Act with Integrity
• Bring Good Energy
• Achieve as a Team
• Get Extraordinary Results
• Inspire with Hospitality

ABOUT THE MARKETING PROJECT SPECIALIST

The Marketing Project Specialist acts as the central project management backbone for the marketing team. Highly organized and detail-oriented, this individual ensures the seamless execution of marketing campaigns, promotions, and new restaurant openings (NROs) from inception to completion. Serving as the primary liaison between cross-functional stakeholders—including Field and Lab Teams, internal specialists, and external print/creative partners—the Marketing Project Specialist translates strategic briefs into structured, actionable project plans, keeping projects on schedule, within scope, and aligned with core business objectives.

TO BE SUCCESSFUL YOU MUST

• Receive, review, and maintain a centralized repository of all marketing briefs. Critically evaluate briefs to identify missing information or feasibility issues (e.g., fast-approaching deadlines or budget mismatches) before translating them into structured projects and tasks in Asana.
• Hold kick-off meetings with project stakeholders, establish clear timelines, and coordinate with internal and external partners (e.g., print partners for production schedules, designers, copywriters) to distribute assets and execute promotions.
• Lead project kick-offs for NROs and task out specific deliverables in Asana, including signage, print materials, pre/post-open advertising, and digital assets.
• Actively track project timelines, monitor task completion across cross-functional stakeholders, clean/maintain Asana, and enforce accountability to consistently meet deadlines.
• Serve as the primary point of contact for project updates, schedule necessary tactical/creative meetings, and provide proactive progress updates to ensure alignment between Field and Lab Teams.
• Continuously evaluate marketing project workflows to eliminate bottlenecks, optimize resource utilization, and generate status reports on timelines and deliverables.
• Support the marketing team by creating store comp cards, managing marketing materials, and scheduling key alignment sessions.

WHY YOU'LL LOVE UPWARD PROJECTS

• Medical with company contribution
• Vision and Dental Insurance
• Paid time off and earned paid sick time
• 401K with company match
• Flexible Spending and Dependent Care Accounts
• Teledoc Services for all team members
• Long Term Disability, Life Insurance, and AD&D
• Paid Parental Leave
• Meal Discounts and Perks
• Mental Wellness and Life Event Management programs
• Anniversary recognition and rewards

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. 
• 2-4 years of experience
• Advanced proficiency in task breakdown, project setup, workflow design, and tracking within project management software (specifically Asana).
• Proven ability to implement scalable project management frameworks, streamline workflows, and measure process efficiency.
• Experience coordinating timelines and production logistics with print vendors and external creative partners.
• Ability to measure project success metrics, gather anecdotal and quantifiable stakeholder feedback, and report on team bandwidth and campaign delivery timelines.