A Marketing Project Manager (MPM) is the glue between a company’s creative vision and its execution. They don't just "do" marketing; they manage the people, timelines, and budgets required to launch campaigns, from social media blitzes to major product rollouts.
Core Roles & Responsibilities
Campaign Orchestration: Developing detailed project plans for marketing initiatives, including SEO overhauls, Paid Search launches, and brand refreshes.
Creative Asset Management: Coordinating with designers, copywriters, and videographers to ensure all deliverables (ads, emails, videos) align with the brand voice and meet deadlines.
Budget Tracking: Monitoring marketing spend across various channels to ensure campaigns stay within the allocated financial limits.
Stakeholder Liaison: Acting as the "middleman" between the marketing team and other departments (Sales, Product, Legal) to ensure messaging is accurate and approved.
Performance Analysis: Reviewing campaign data in Google Analytics or HubSpot to report on ROI and suggest "pivots" for underperforming projects.
Vendor Management: Managing relationships with external agencies, printers, and Influencer Marketing platforms.
Workflow Optimization: Implementing and managing marketing-specific workflows in tools like Monday.com or Wrike.
Quality Control: Reviewing all final assets for errors before they go live—ensuring no broken links in emails or typos in billboard designs.
Essential Technical Stack
Marketing Automation: Familiarity with Mailchimp, Klaviyo, or Marketo.
Project Management: Proficiency in Asana or Trello for visual task tracking.
Social Media Management: Experience with scheduling tools like Hootsuite or Sprout Social.
