Marketing Program Manager

Company Description

Medtelligent is the industry leading provider of assisted living specific software. We are a purpose driven healthcare technology company. The Medtelligent team designs, builds, delivers, and supports Medtelligent’s flagship product ALIS (pronounced “Alice” and stands for Assisted Living Intelligent Solutions).

Job Description

As a Marketing Program Manager at Medtelligent, you will play a pivotal role in driving strategic marketing initiatives and contributing to the overall growth and success of the organization. This position requires a seasoned marketing professional with a strong blend of strategic thinking, creativity, and hands-on execution skills.

• Lead the development and execution of comprehensive marketing strategies and campaigns to achieve business objectives and targets.
• Conduct market research and competitive analysis to identify trends, opportunities, and consumer insights that inform strategic decision-making.
• Manage and maintain the organization's brand identity, ensuring consistency across all marketing channels and touchpoints.
• Develop messaging frameworks and positioning strategies to effectively communicate the value proposition and differentiation of products and services.
• Develop and oversee the implementation of content marketing strategies to engage target audiences and drive brand awareness.
• Create high-quality, compelling content across various formats including blog posts, whitepapers, case studies, videos, and social media posts.
• Drive digital marketing initiatives including website optimization, SEO, SEM, email marketing, social media marketing, and online advertising.
• Monitor digital marketing performance metrics and analytics to track ROI and optimize campaign effectiveness.
• Collaborate with sales teams to develop marketing collateral and sales enablement tools that support the sales process.
• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns and initiatives.
• Analyze campaign data and performance metrics to derive actionable insights and inform optimization strategies.
• Collaborate closely with internal teams including product management, sales, and creative services to ensure alignment and integration of marketing efforts.
• Partner with external agencies, vendors, and partners to execute marketing programs and campaigns.
• Drive digital marketing initiatives including website optimization, SEO, SEM, email marketing, social media marketing, and online advertising.

Qualifications

• 5+ years of experience in marketing roles with increasing levels of responsibility and demonstrated success in developing and executing marketing strategies.
• Proven track record of driving results through strategic marketing planning and campaign execution.
• Strong understanding of digital marketing principles, tactics, and tools.
• Excellent written and verbal communication skills, with the ability to craft compelling messaging and content.
• Analytical mindset with the ability to interpret data and metrics to drive informed decision-making.
• Creative thinker with a passion for innovation and staying abreast of industry trends and best practices.
• Strong project management skills with the ability to manage multiple priorities and deadlines.

Additional Information

• Working on a team of diverse, smart, collaborative, and kind humans 
• Good balance of personal autonomy and team collaboration on projects
• Salary commensurate with experience. Our team uses PayScale, Insperity, and Built in for salary ranges and guidelines for each position and for companies of similar size.
• Generous PTO
• 8+ Company Holidays + 2 Floating Holidays
• Medical, dental and vision insurance with a large portion subsidized by the company
• 401k Plan + Matching
• Employee Length of Stay Rewards Program including Equity Rights eligibility
• Regular department meetings, 1:1s, quarterly feedback sessions, regular full "state of the company" meetings
• Internal trainings, lunch and learns, and cross training 
• Training on advanced technology concepts and senior living
• Regular client interactions and feedback

No formal cover letter is needed but please include a few sentences describing why you are applying for this position specifically.

Medtelligent reaches out to certain candidates for quick phone calls to gather additional information – these usually last about 10 minutes and are scheduled in advance and according to your schedule. After the phone screen, candidates that are selected to proceed in the process will do an in-person or video interview. Decisions can be made after second round interviews. In some instances, third round interviews are held.